Latest News
Reading Football Club Announces PricedUp as its Official Betting Partner
Reading Football Club announced a new two-year partnership with PricedUp, who become the club’s Official Betting Partner ahead of the 2025/26 campaign.
The UK-based online sports betting and gaming brand will feature prominently across matchday assets at the Select Car Leasing Stadium, as well as on Reading FC’s training wear for both the 2025/26 and 2026/27 seasons.
As part of the agreement, PricedUp will collaborate with the club to deliver exclusive offers and rewards designed to engage and benefit Royals supporters, while also working closely with Reading FC to promote and support responsible gambling practices.
Founded in 2024, PricedUp are committed to delivering a first-class betting experience for customers, placing emphasis on fairness, safety, and enjoyment. Through this partnership, they will also contribute to a series of safer gambling education initiatives, delivered in conjunction with the club throughout the term of the deal.
Importantly, the revenue generated through this partnership will directly support investment into matchday operations and infrastructure – enhancing the supporter experience at the Select Car Leasing Stadium.
Luke Beach, Operations Manager at PricedUp, said: “We’re thrilled to embark on this partnership with Reading, a club with tremendous history at the start of a new and exciting chapter. We want to build positive relationships with Reading fans, and hopefully bring them new opportunities, rewards and content to elevate their enjoyment in supporting The Royals. We wish Noel, the team, and everyone at the club the best of luck in the 2025/26 season.”
Tim Kilpatrick, Head of Commercial at Reading FC, added: “We are naturally pleased to welcome PricedUp as our Official Betting Partner – in what is an important financial agreement for the club. To work with a UK company, who are forging their own story in their industry, aligns with our own growth ambitions and we’re looking forward to supporting each other in reaching our goals.”
The post Reading Football Club Announces PricedUp as its Official Betting Partner appeared first on European Gaming Industry News.
Latest News
Red Papaya launches Pirate’s Fight for Fortune slot with 20,000x max win
Microgaming-powered studio ships a medium-volatility title with a three-tier bonus system and 96.37% RTP.
Red Papaya has released a new slot, Pirate’s Fight for Fortune, the studio announced on 15 April 2026. The Microgaming-powered title launches with a stated maximum win of 20,000x and targets mid-range risk players with medium volatility.
The game runs a 5×4 reel layout with 40 fixed paylines, an RTP of 96.37%, and a hit frequency of 27.19%, according to the studio. The bet range is 0.20 to 12.50.
Gameplay is built around a multi-tiered bonus system with Bronze, Silver and Gold bonus levels. The base game also uses a Collect mechanic, where Pirate Coins appearing on reels 1-4 can be collected when a Collect symbol lands on reel 5, with a multiplier of 1x to 5x applied to the total value of coins collected on that spin.
An optional Boost feature increases the total bet by 50% to improve the frequency of Silver/Gold Pirate Coins and increase the chance of triggering bonus games, Red Papaya said. Bonus play uses a “Hold & Win” style format with persistent coin collection into colour-coded treasure chests above the reels.
Madelein Ozok, Head of Studio at Red Papaya, said: “With Pirate’s Fight for Fortune, we wanted to combine a classic high-seas theme with a sophisticated multi-tiered bonus structure. This game’s high quality art and engaging audio also lends to an exciting storyline which we know players love.
“By utilising a persistent collection mechanic that builds anticipation with every spin, and offering players three distinct levels of bonus gameplay alongside a massive 20,000x Grand Jackpot, we’ve created a high-engagement title that stands out in any operator’s lobby.”
The post Red Papaya launches Pirate’s Fight for Fortune slot with 20,000x max win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
Platipus Secures Ontario Supplier Licence
Platipus Gaming has officially obtained a supplier licence to operate in the province of Ontario, Canada. This licence allows the company to provide gaming content to licensed operators in the province and represents a significant milestone in Platipus’ ongoing focus on regulatory alignment, operational consistency, and responsible product supply.
Importance for Operators
For Ontario-licensed operators, partnering with a licensed supplier like Platipus ensures that content is delivered in line with AGCO requirements. This reduces the need for additional regulatory assessments and supports smoother integration of third-party content into licensed operations. All products are designed and supplied with responsible gambling and player protection in mind, adhering to the technical and operational standards required by the Commission.
Strategic Significance for Platipus Gaming
The Ontario licence is a reflection of Platipus’ compliance-by-design philosophy. Regulatory considerations are integrated early in the development process, rather than being addressed as a final checkpoint. This approach ensures that products, processes, and operational structures are prepared for regulated environments from the outset.
Operating under AGCO also positions Platipus to engage with other regulated markets where Ontario standards are often referenced as benchmarks. The licence supports the company’s long-term goal of maintaining consistent product quality, operational reliability, and responsible content supply across multiple jurisdictions.
Company Perspectives
A spokesperson from the Legal Department commented: “We are pleased to receive our supplier licence in Ontario and to make our gaming content and solutions available. Following a comprehensive application process, we can now formally present this achievement as part of our regulated market presence.”
Viktoriia Andreasen, Head of Marketing, added: “Ontario stands out as a well-structured and highly organised jurisdiction. It represents an important regulated market with strong operational standards”.
Ontario supplier licence confirms that Platipus can deliver content in one of the world’s most tightly regulated iGaming markets, with all technical, operational, and compliance requirements addressed.
This milestone represents more than a geographic expansion. It signals that Platipus Gaming has structured processes, robust governance, and a compliance-focused development approach, supporting sustainable regulated operations and long-term market participation.
The post Platipus Secures Ontario Supplier Licence appeared first on Americas iGaming & Sports Betting News.
customer acquisition
Media Troopers cites March Madness betting surge across US regulated markets
Media Troopers said March Madness 2026 drove one of its strongest periods for traffic and customer acquisition across US-regulated sports betting markets, following the conclusion of the tournament in which the Michigan Wolverines beat the Connecticut Huskies 69-63 in the national championship game.
The digital marketing and customer acquisition group said final figures were not yet complete, but noted consistent traffic and conversion rates across its network during the multi-week event. Media Troopers also pointed to the American Gaming Association’s estimate of a $3.3 billion handle from licensed US betting operators during this year’s tournament.
“Everyone talks about the Super Bowl as the peak moment, and in terms of a single event, that’s true,” said Media Troopers CEO, Shmulik Segal. “But March Madness betting has always been different, and we can see it by the exponential growth this year. Unlike the Super Bowl which peaks over one night, March Madness delivers scale over time. You’re not looking at one spike, you’re looking at consistent, high-intent engagement for weeks.”
The company said operators benefited from repeated touchpoints, with returning customers using existing accounts to place college basketball bets throughout the tournament. “What made this March Madness so powerful was frequency,” Segal added. “Users are not just placing one bet. The predictions, odds, and results create a new reality every day. So bettors are coming back day after day, round after round. From an acquisition and retention perspective, that’s incredibly valuable.”
Segal also tied the tournament’s impact to continued expansion in the US regulated landscape. “Regulation has changed the game,” he said. “You now have more states, more operators, and more competition. Events like March Madness allow operators to differentiate and build long-term relationships with players, not just capture one-off bets.”
The post Media Troopers cites March Madness betting surge across US regulated markets appeared first on Americas iGaming & Sports Betting News.
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