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Betsson Group Wins at the EGR Marketing and Innovation Awards 2025
Betsson Group celebrates major wins at one of the industry’s most prestigious marketing award shows in the online gaming industry.
At this year’s EGR Marketing and Innovation Awards, held in London on 18 June, Betsson Group was recognised across several key categories, reaffirming its position as a market leader in digital media and innovation within the iGaming sector.
The awards, hosted annually by EGR Global, highlight the most effective and groundbreaking campaigns, strategies and teams in the online gaming industry. Competing against top-tier operators from across the globe, Betsson Group stood out in the following categories:
• Marketing Team of the Year – B2C (Winner)
• Innovation of the Year – B2C (Winner)
• Affiliate Programme Marketing Campaign – Betsson Group Affiliates (Highly Commended)
Marketing Team of the Year – B2C
This award recognises a team that has demonstrated innovation, creativity and brand passion through impactful campaigns, smart use of technology and data, and a strong focus on safer gambling.
Winning this category acknowledges the remarkable efforts of Betsson Group’s in-house marketing professionals. Betsson’s B2C marketing team demonstrated unmatched collaboration, creativity and consistency across verticals, regions and channels. Working across 20+ brands and markets, the team achieved remarkable growth, pioneered innovative strategies and embedded a deep awareness of safer gambling regulation throughout every campaign.
Innovation of the Year – B2C
The winner of this award is a company that has delivered a game-changing innovation over the past year, driving business growth, revenue and profitability across products, marketing or technology.
This accolade celebrates a year of bold, tech-driven progress that enhanced the player experience and powered sustainable growth for the company. Over the past 12 months, Betsson Group rolled out impactful B2C innovations – from acquiring Sporting Solutions and upgrading Bet Builder and Player Prop features, to embedding AI in sportsbook personalisation. Each move was strategic, scalable and measurable, driving record-breaking sportsbook results and deeper customer engagement across markets.
Affiliate Programme Marketing Campaign
Betsson Group Affiliates was attributed as “Highly Commended” in this category, recognising the team’s collaborative mindset and strategic, data-driven approach to campaign execution. This achievement highlights their ongoing efforts to strengthen and expand the global affiliate network through innovative and performance-led marketing.
These accolades come as Betsson Group continues expanding its presence in established and emerging markets, focusing on innovation, sustainability and delivering exceptional entertainment experiences to its players.
The post Betsson Group Wins at the EGR Marketing and Innovation Awards 2025 appeared first on European Gaming Industry News.
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ACR POKER’S BLAZING HIGH FIVE TOURNAMENT SERIES RETURNS WITH $4 MILLION GUARANTEED THIS APRIL
New ‘Highest Five’ nosebleed events with buy-ins ranging from $5,200 to $25,500 mark the biggest stakes ever seen on ACR Poker
ACR Poker’s most lit week is back with the return of The High Five Tournament Series from April 19th to 23rd, bringing $4 Million GTD across 50 events. Each day brings a full slate of action, with 10 smoking tourneys firing daily including five high-stakes events featuring buy-ins of $44 and over and five low-stakes events with buy-ins of $33 and under.
And this year, the stakes are even higher with the new ‘Highest Five’ tourneys added on top. For the first time, ACR Poker is rolling out elite nosebleed tourneys designed for the game’s boldest players. Two nosebleed events will take place each day of the High Five Tournament Series with buy-ins from $5,200 to $25,500, marking the biggest stakes ever seen on ACR.
The High Five Tournament Series Main Event will take place on Monday, April 20th, featuring a $420 buy-in and a $200,000 GTD prize pool. The schedule also includes a special rebuy and add-on day on Monday, April 20th and a PLO day on Wednesday, April 22nd.
And the action doesn’t stop there. Players can blaze up the standings in the High Five Leaderboard Competition, where more than $25,000 in prizes are up for grabs, including $2,650 Venom seats, tourney tickets and The Golden Bong trophies. Simply by playing in High Five events, players will earn points towards either the High Leaderboard (buy-ins of $44 and over) or the Low Leaderboard (buy-ins of $33 or under).
The stakes are high and so are the names stepping in. ACR Pro Chris Moneymaker is locked in to play every Highest Five event, and so is CEO Phil Nagy. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”
For more information, visit ACRPoker.eu.
The post ACR POKER’S BLAZING HIGH FIVE TOURNAMENT SERIES RETURNS WITH $4 MILLION GUARANTEED THIS APRIL appeared first on Americas iGaming & Sports Betting News.
ACR Poker will run The High Five Tournament Series from April 19 to 23, 2026, with $4 million guaranteed across 50 tournaments, according to the operator.
The schedule lists 10 events per day, split between five higher buy-in tournaments ($44 and over) and five lower buy-in tournaments ($33 and under).
The operator is also adding new ‘Highest Five’ events—two per day—positioned as “nosebleed” tournaments with buy-ins ranging from $5,200 to $25,500. ACR Poker said these are the biggest stakes it has offered on the platform.
The series Main Event runs Monday, April 20, with a $420 buy-in and a $200,000 guaranteed prize pool. ACR Poker also flagged a rebuy and add-on day on April 20 and a dedicated PLO day on Wednesday, April 22.
A leaderboard promotion will award more than $25,000 in prizes, including $2,650 Venom seats, tournament tickets and “The Golden Bong” trophies. Points accrue via High Five events and are split into a High Leaderboard ($44 and over) and Low Leaderboard ($33 or under).
ACR Poker said ACR Pro Chris Moneymaker and CEO Phil Nagy plan to play every Highest Five event. “The High Five Tournament Series has a fun vibe to it and I’m excited to be jumping into the new Highest Five tourneys,” said ACR Pro Chris Moneymaker. “But what’s great about this series is that players of all bankrolls can get in on the action from small-stakes grinders to high-rollers. We’ll see you at the tables.”
The post ACR Poker brings back High Five Series with $4m guaranteed in April Subheadline appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Creedroomz has launched Road to El Dorado, a new live casino game show it calls its largest production to date. The title is built around a wheel-of-fortune mechanic and four bonus rounds, with a studio set designed around an Aztec theme.
The main wheel has 54 segments, with base numbers 1, 2, 5 and 10, plus four bonus spots. Creedroomz said each segment has its own payout multiplier, and that after bets close a random number or bonus segment may receive an added multiplier of up to x50.
Creedroomz said the game includes four bonus rounds: Marble Race, a physical marble race in-studio with payouts up to 6,250×; Boom Blast, a 3D bonus where players choose one of three cannons with multipliers up to x100 on low risk and up to x500 on high risk; Dice Fight, shown on an LED screen with random multipliers up to 10,000x and rerolls on ties; and Eldorado, a multi-level pick-and-reveal bonus where multipliers combine across four levels, with a fifth “Zenith” level unlocked by finding hidden diamonds.
“With Road to El Dorado, we didn’t just want to build a wheel; we wanted to build a world,” says Arturs Fjodorovs, CPO at Creedroomz. “By combining physical studio elements with RNG-driven 3D visuals, we’ve created a multi-layered experience that offers something for every type of player. It is a true spectacle for operators and a goldmine for engagement.”
Creedroomz: https://creedroomz.com/ Official company site for product and portfolio context.
Malta Gaming Authority (MGA): https://www.mga.org.mt/ Relevant regulator for verifying licensing and game supply credentials if applicable.
UK Gambling Commission (UKGC); https://www.gamblingcommission.gov.uk/ Relevant regulator for checking market access and licensing where applicable.
The post Creedroomz launches Road to El Dorado live casino game show appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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