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GEG Title-Sponsors the “Alphabets & Friends” Literary and Cultural Festival

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Galaxy Entertainment Group (GEG) has been actively supporting cultural and artistic exchanges between China and Portuguese-speaking countries, and advancing the establishment of Macau as “a base for exchange and cooperation where Chinese culture is the mainstream and diverse cultures coexist”. Spanning over 30 activities from April 4 to May 6, the “Galaxy Entertainment Group Presents: Literary and Cultural Festival for Parents and Children ‘Alphabet & Friends’ 2025” (the Festival) was jointly organised by the Portuguese Institute of the Orient (IPOR) and the Consulate-General of Portugal in Macau and Hong Kong and title-sponsored by GEG. As part of the Festival, GEG hosted an exclusive parent-child story creation session at the Galaxy Kidz Edutainment Centre, inviting over 30 local children and parents from the Associação Promotora da Instrução dos Macaenses to participate. Together, they created and read Portuguese-language stories, deepening their understanding and interest in Portuguese culture through relaxed and interesting interactions. Since its inception in 2021, GEG has supported the Festival for five consecutive years, facilitating cultural exchanges within Macau’s Chinese-Portuguese community. Including this year’s activities, the Festival has drawn participation from 40 local schools and institutions, totaling over 10,000 participants.

During the parent-child story creation session at the Galaxy Kidz Edutainment Centre, Ms. Catarina Mesquita, founder of Macau’s first trilingual children’s book publishing company, Mandarina Books, inspired the creativity of children in an educational and entertaining way, guiding them to use different Portuguese phrases and vocabularies to create unique stories based on everyday life. Portuguese cartoonist, Mr. Rodrigo de Matos, also attended the event and vividly illustrated the children’s ingenious ideas on canvas. The children and their parents added colorful stickers to their works afterwards in a warm and lively atmosphere. Additionally, Ms. Mesquita brought her books, published in Chinese, English and Portuguese, for the participating families to read together, allowing them to experience the joy of cross-cultural communication.

Mr. Mário Herculano Fernandes Estorninho, a representative from the Associação Promotora da Instrução dos Macaenses, said: “We sincerely thank GEG and all the organizers for providing this rich cultural experience. The event not only sparked children’s creativity and imagination through engaging activities, but also fostered their interest in storytelling, improved their expression and comprehension skills in the Portuguese language, and deepened their understanding of Portuguese culture.”

For the first time, the series of activities in this year’s Festival were the “reading points” of the “Reading Month in the City of Macao 2025” organised by the Cultural Affairs Bureau of the Macau SAR Government (ICM). The Festival was linked to a number of related initiatives, such as International Children’s Book Day, World Book Day and World Portuguese Language Day, with various activities ranging from concerts, theater performances, parent-child workshops, children’s book fairs and book launches around the theme of “Artificial Intelligence in Education – The Robot and I” held to the enthusiastic response of different sectors. Furthermore, at the “Mini Library”, one of the key events of the Festival, IPOR, the Consulate-General of Portugal in Macau and Hong Kong and GEG jointly donated a collection of nearly 400 books by Portuguese-language authors, including some bilingual editions released during the Festival, to nearly 40 non-tertiary local schools that include Portuguese in their curriculum in hopes of enhancing local youth’s interest in reading and deepening their understanding of the Portuguese culture through high-quality bilingual learning materials.

Over the years, GEG has upheld its philosophy of “What is taken from the community is to be used for the good of the community” by supporting Chinese-Portuguese cultural and artistic events in Macau through diverse ways, hoping to enrich the city’s multicultural landscape. In this March, GEG sponsored the Macau Literary Festival for the 11th time, providing a platform for literary exchange between cultural and artistic advocates from China and Portuguese-speaking countries. Last year, GEG supported the “GEG Lusofonia Festival” for the second consecutive year, serving as one of its organisers for the first time alongside ICM. Since 2021, GEG has partnered with ICM to launch a variety of initiatives under the “Encounter in Macao – Arts and Cultural Festival between China and the Portuguese-speaking Countries”, including supporting the “GEG Traditional Music and Dance Performance in the Community” held at Galaxy Macau integrated resort for two consecutive years. Additionally, GEG has supported the “China and Portuguese-speaking Countries Film Festival” for four consecutive years, co-hosting it twice and providing outdoor screenings at GEG’s revitalisation project – the Lai Chi Vun Shipyards during this past edition.

The post GEG Title-Sponsors the “Alphabets & Friends” Literary and Cultural Festival appeared first on European Gaming Industry News.

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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