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Allwyn and Snappy Shopper Expand Their Partnership

Published

1 year ago

April 16, 2025

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Reading Time: 2 minutes

Allwyn, operator of The National Lottery, has expanded its partnership with online home delivery platform Snappy Shopper, with 172 independent National Lottery retailers now selling Scratchcards online through the platform.

The pioneering new initiative has already generated an impressive £150,000+ in sales for retailers.

This expansion follows a highly successful initial small-scale trial in summer 2024, which demonstrated strong demand from customers seeking convenient access to National Lottery Scratchcards.

Since then, retailers have been continuing to sign up for the offering providing they meet a number of criteria, including using own staff members (as opposed to third-party drivers) for home deliveries, as well as being up to date with all the necessary safeguarding training on the National Lottery Retail Training Centre.

The initiative also aligns with Allwyn’s wider efforts to modernise The National Lottery and its growth continues to demonstrate how the retail channel is central to the company’s vision to grow The National Lottery responsibly over the next decade.

As one of the first lottery operators globally to introduce a 10-Scratchcard per transaction limit, Allwyn continues to prioritise responsible play both in-store and online, and the limit is built-in to the buying process on the Snappy Shopper platform.

By selling tickets to players, National Lottery retailers help raise around £30 million every week for Good Causes.

Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford, said: “We’re absolutely delighted with the growing number of National Lottery retailers signing up to sell Scratchcards online with Snappy Shopper. Over 170 retailers now signed up and selling is a huge milestone and good news for Good Causes and retailers themselves. By integrating National Lottery Scratchcards into the platform, local retailers are unlocking new revenue streams while enhancing their digital offerings to meet evolving consumer habits.”

Mike Callachan, CEO of Snappy Shopper, said: “We are thrilled to see 172 of our partner stores benefiting from this initiative, which has already generated significant sales. The demand proves that customers want seamless access to National Lottery products from their trusted local stores. At Snappy Shopper, we are committed to championing independent retailers, helping them thrive in an increasingly digital marketplace while continuing to serve their communities.”

The post Allwyn and Snappy Shopper Expand Their Partnership appeared first on European Gaming Industry News.

betcore

BetOnGames launches Cricket Strike Crash for its crash games portfolio

Published

50 minutes ago

June 4, 2026

Wladimir P.

betongames-launches-cricket-strike-crash-for-its-crash-games-portfolio

BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.

Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.

The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.

Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.

A product video is available here.

The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Eastern Europe

FeedConstruct locks up exclusive Romanian football data and streaming rights

Published

4 hours ago

June 4, 2026

Wladimir P.

feedconstruct-locks-up-exclusive-romanian-football-data-and-streaming-rights

Deal covers Romania’s FA Cup, Super Cup, Liga 2 and Liga 3, women’s Superliga and national team matches, plus Liga 1 Futsal.

FeedConstruct has signed an agreement to secure exclusive data and video streaming rights for a portfolio of Romanian football competitions, the company said.

FeedConstruct said the rights are held on an exclusive basis across the full season and expand its European football content for betting operators.

The agreement covers the Romanian FA Cup, Super Cup, Men’s Liga 2 and Liga 3, Superliga Women, Women’s National Team matches, and Liga 1 Futsal competitions.

Financial terms, contract duration beyond “the full season,” and any distribution or integrity safeguards were not disclosed.

The post FeedConstruct locks up exclusive Romanian football data and streaming rights appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Aztec Spell – Hold & Hit 3x3

Spinomenal releases Aztec Spell – Hold & Hit 3×3

Published

5 hours ago

June 4, 2026

Wladimir P.

spinomenal-releases-aztec-spell-–-hold-&-hit-3×3

Spinomenal has released Aztec Spell – Hold & Hit 3×3, adding a new Hold & Hit title to its slots portfolio.

The game runs on a 3×3 reel set and uses the Quetzal Bird as the Wild, substituting for all symbols except Bonus symbols. Two special Bonus symbols drive the main feature: Bonus symbols can land only on reels one and three, while Bonus Collect can land only on reel two.

The Bonus Game triggers when Bonus Collect lands alongside one or more Bonus symbols. Triggering symbols lock and the feature starts with three spins; during the feature only Bonus and Bonus Collect symbols can appear. Each spin can award multipliers of x1, x2, x5, x7, x10, and x15, and the round ends after three spins without a win or when total collected winnings reach the max x5000 multiplier.

Spinomenal said Grand, Major, Minor, and Mini in-game jackpot symbols can appear during the feature and pay immediately. A Bonus Blast feature can also trigger randomly to add extra Bonus and Bonus Collect symbols, and Spinomenal said Bonus Collect can still collect values even if it lands without starting the Bonus Game.

Spinomenal CO-CEO, Omer Henya commented: “Aztec Spell – Hold & Hit 3×3 casts players into a mysterious jungle on the hunt for Aztec riches enhanced by some cool gameplay features. The titles’s beautiful visuals and proven Hold & Hit mechanics come together perfectly to give players an experience for the ages.”

The post Spinomenal releases Aztec Spell – Hold & Hit 3×3 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.