Zitro, a global leader in the gaming industry, has announced a new milestone in its U.S. journey, entering Pennsylvania with Live! Casino & Hotel Philadelphia as the home of its first installation in the state.

Pennsylvania has been a key target for Zitro as it continues to expand its presence across regulated U.S. jurisdictions. With one of the largest and most dynamic gaming markets in the country, it was a logical next step for the company, and Live! Casino & Hotel Philadelphia was the ideal partner to open this new chapter.

On the casino floor, players are already enjoying Zitro’s CONCEPT cabinet featuring “Legendary Sword”, a title that has demonstrated strong, consistent performance across multiple U.S. markets and internationally, and one that continues to resonate with players wherever it is deployed.

“Zitro’s ‘Legendary Sword’ is a fantastic addition to our property. We’re pleased with the guest engagement so far and are eager to expand our partnership further,” said Kevin O’Sullivan, Vice President of Gaming for Live! Casino & Hotel Philadelphia.

Derik Mooberry, CEO of Zitro USA, said: “Pennsylvania is a key market for us, and we are dedicated to providing operators and players with Zitro’s best content. The launch of our product at Live! Casino is a significant step in our state-wide growth strategy, and we look forward to a long and successful partnership.”

IGT announced that Mark Wadley has joined the company as IGT’s Incoming President of Land-Based Gaming, subject to receipt of all required regulatory approvals.

Prior to joining IGT, Wadley served as chief marketing officer of one of IGT’s global competitors. He has a proven track record of driving growth by aligning product, customer, and commercial execution. As IGT Incoming President of Land-Based Gaming, Wadley will lead IGT’s end-to-end land-based Gaming business, including global sales, product management, field services, manufacturing, marketing, external communications, and government relations. He will report to IGT CEO Hector Fernandez.

“Mark is a proven leader with a deep understanding of how to connect product, customer insight and commercial execution to drive performance. As we continue to strengthen our Gaming business, bringing these capabilities together under one leader is a critical step in improving how we operate and deliver for our customers. Mark’s experience will help us accelerate that progress,” said Hector Fernandez, CEO of IGT.

“IGT has all the core elements of a winning gaming business, from differentiated content to global scale and long-standing customer relationships. The opportunity now is to operate with greater alignment and discipline, ensuring that how we develop, position, and deliver our products translates more consistently into performance for our customers. That focus on execution will define the next phase of growth,” said Mark Wadley, IGT Incoming President of Land-Based Gaming.

Drawing on a successful career spanning both the gaming and biotech industries, Mark Wadley is known for infusing teams with energy, fostering innovation, and delivering results in fast-paced markets. His unique cross-industry perspective enables him to build high-performing teams, balance core strengths with new growth opportunities, and implement strategies that drive both immediate impact and long-term success. A champion of collaboration and team achievement, Mark is dedicated to translating innovative strategies into winning outcomes while building the “go-to” place for talent and culture in the gaming industry.