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BGC Publishes New Code Handbook on Fifth Anniversary
STANDARDS body The Betting and Gaming Council has published its first Code Handbook, comprising 20 Codes covering 100 measures all members commit to as part of the industry’s continued drive to raise standards.
The new Code Handbook – published to mark the BGC’s fifth anniversary – collates every voluntary commitment BGC operator’s sign up to as a condition of membership, including the BGC’s overarching Code of Conduct.
While three of the Codes have now become part of License Conditions and Codes of Practice (LCCP) for members, the vast majority of these commitments go beyond license requirements set by the independent regulator, the Gambling Commission.
As well as these measures – which have already been implemented across the BGC’s diverse and growing membership – the BGC is also working closely with government and the regulator on over 50 additional workstreams to further raise standards following the publication of the White Paper last year.
Those include frictionless enhanced spending checks online, an industry Ombudsman to improve customer redress and expanding the scope of the Bank Transfer Block project to offer customers even more control of their spending.
The vast majority of the measures are around safer gambling, including core pledges on advertising and messaging, the promotion of safer gambling tools and signposting help and support to those who need it.
These measures apply across the diverse membership of the BGC, including land-based operators like casinos, which are a pillar of the hospitality and tourism sector, bookmakers on hard-pressed high streets and world leading online gaming operators.
Betting and Gaming Council CEO Grainne Hurst said: “I am delighted to announce this new Code Handbook, which comprises over five years of determined work to raise standards, across the board.
“It is also entirely fitting that we publish this landmark new Code Handbook on our fifth anniversary. The BGC was founded as the industry’s standards body, and this Handbook draws together our sector’s combined efforts, under the leadership of the BGC, to raise standards on safer gambling in the UK.
“With 20 Codes covering 100 measures, which all BGC members follow as a condition of membership, this comprehensive document should rightly be seen as the concrete demonstration of our member’s determination to deliver world-class standards.
“This Code Handbook is also not the final word on this work, because the commitment to raising standards does not stop for the BGC, or our members.
“That’s why we are working with the regulator and government on over 50 additional workstreams which will raise standards even further as part of the White Paper reforms.
“Taken alone, neither the recently published White Paper on gambling reform, or existing license conditions set by the Gambling Commission, can deliver the world class standards our industry strives for.
“It takes independent determination on behalf of our members, and collective ambition by the BGC to deliver that. This Handbook is the result of that determination and ambition.
“We are determined to deliver the foundations for a sustainable sector, built on stability, growth and diversity, ensuring our members set the global standard for our world-class industry.”
The BGC stressed these incredibly high standards are only found in the regulated sector, unlike the growing unsafe, unregulated gambling black market.
A recent study commissioned by the BGC found 1.5m Brits are annually staking up to £4.3bn with unsafe, illegal, unregulated black market operators, which don’t pay tax, don’t contribute to the economy or sport and do not hold the same rigorous high standards on safer gambling.
The Code Handbook includes measures like the whistle-to-whistle ban on TV betting commercials during live sport before the 9pm watershed, which led to the number of such ads being seen by children at that time falling by 97%.
The post BGC Publishes New Code Handbook on Fifth Anniversary appeared first on European Gaming Industry News.
The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.
CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.
The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.
Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.
The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Armen Mnatsakanyan Head of Sales Department at CreedRoomz
“Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights
Leading live casino provider CreedRoomz has officially announced the launch of its highly anticipated new live game show, “Maradona Run,” backed by official rights.
Built to capture the celebratory spirit of the upcoming World Cup games, this groundbreaking release introduces an authorized, football-themed transformation of the company’s signature interactive game show concept. By securing the official rights to feature one of the greatest legends in football history, CreedRoomz is inviting global operators and players to engage with an entirely premium, legally authorized gaming experience.
While the game’s flawless logic and core mechanics remain exactly the same, the visual identity has been completely overhauled to welcome the World Cup games. The character has been transformed into a vibrant, 3D animated caricature of the legendary Maradona, proudly wearing his iconic number 10 jersey.
Maradona Run seamlessly bridges a fast-paced lottery ball draw with a cinematic, arcade-style endless runner bonus round. During the main game, players manage up to eight interactive cards as football-styled lottery numbers bounce in a high-tech studio chamber. When the bonus round triggers, players leave the studio behind and hit a digital, festive boulevard alongside Maradona himself.
Instead of traditional coins, the animated legend sprints down the obstacle-filled street course collecting glowing soccer balls. These collectibles correspond to crucial gameplay advantages, including total payout multipliers, energy speed-boosts, and prize doublers, culminating in a massive maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The live game show features a highly interactive setup where a live presenter stands side-by-side with the animated Maradona caricature, engaging with players in real-time. With three distinct bonus ticket tiers Sprint, Trailblaze, and Marathon players have multiple pathways to chase massive wins on every single round.
Maradona Run Live is now available to all partner operators integrating the CreedRoomz Live Casino platform.
The post “Maradona Run” Launched by CreedRoomz as New Live Game Show with Official Rights appeared first on Americas iGaming & Sports Betting News.
As football fever takes over the world and fans unite around the beautiful game, Amusnet is bringing the excitement from the stadium straight to the casino floor with the launch of Ca$hybara Football Edition – the latest addition to the beloved Ca$hybara series.
This energetic crash game puts players at the center of the action, where every touch of the ball could lead to bigger rewards. Taking the spotlight once again is the unstoppable Ca$hybara, this time stepping onto the football pitch with confidence, skill and plenty of flair.
In Ca$hybara Football Edition, the charismatic sports star keeps the ball airborne through an impressive display of juggling mastery. With every successful touch, the multiplier climbs higher, creating a thrilling balance between risk and reward. The challenge is simple: decide how long to stay in the game before cashing out. The longer Ca$hybara remains in control, the greater the potential winnings – but one missed touch can change everything.
Designed to keep players engaged from kick-off to the final whistle, the game introduces constant decision-making throughout every round. Players can choose to secure part of their winnings with the 50% Cashout option or continue riding the momentum in pursuit of even bigger multipliers. Timing, confidence and a little courage will determine who comes out on top.
Adding another layer of excitement are the popular Jackpot Cards, Amusnet’s signature jackpot feature, offering players additional chances for rewarding surprises and making every session even more dynamic.
With its football-inspired theme, fast-paced gameplay, and familiar Ca$hybara charm, Ca$hybara Football Edition arrives at the perfect moment, capturing the energy and passion of the season when football dominates conversations across the globe.
Whether players are seasoned crash game enthusiasts or discovering the genre for the first time, Ca$hybara Football Edition delivers an entertaining experience where every second counts and every decision matters.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Celebrates Football Season with the Launch of Ca$hybara Football Edition appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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