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IGT Unveils Expansions of Player-Favorite Game Content and Proven Solutions at G2E 2024

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International Game Technology PLC announced that it will showcase a spectacular portfolio of games, cabinets and systems innovations at the Global Gaming Expo (G2E) in Las Vegas, Nev., Oct. 7-10, 2024. The event will serve as the global trade show debut for new products across all segments and an opportunity to highlight IGT’s excellence as an end-to-end global gaming supplier.

“IGT’s G2E 2024 portfolio emphasizes our expansion on exciting game themes and leading-edge solutions that have propelled IGT Global Gaming’s growth in key categories such as premium MLP, WAP, video poker, VLT and systems. From extending the Wheel of Fortune brand to additional product categories, to new Tiger and Dragon, Prosperity Link and Whitney Houston Slots themes, and our radically modernized IGT ADVANTAGE X solution, our G2E portfolio caters to our customers’ opportunities of today and the future,” said Nick Khin, IGT President of Global Gaming.

Some of the key highlights within IGT’s G2E booth will include:

Elevating Tiger and Dragon Success to New Heights

IGT’s Tiger and Dragon Multi-Level Progressive (MLP) slot game was a newcomer slot hit of the summer after landing three consecutive #1 finishes on Eilers-Krejcik’s NEW Games Premium Leased and Wide-Area Progressive (WAP) report. IGT is building on the success of the theme with the introduction of three new games: Tiger and Dragon Super Gong and Tiger and Dragon Super Bonus on the PeakCurve 49 cabinet, and Tiger and Dragon Super Arrow on the towering SkyRise cabinet. All three games include the engaging Tiger, Dragon, and Tiger and Dragon bonuses, and add “super” features by way of multipliers and “super arrow”.

Delivering Jackpots that Make You Want to Dance

IGT will shine a bright spotlight on Whitney Houston I Wanna Dance with Somebody Slots. Housed on the stunning Peak65 cabinet, this game leverages strong game mechanics and brings them to life via a spectacular brand. This is IGT’s second Whitney Houston-themed slot game following Whitney Houston Slots, which debuted in the #1 position on the Eilers-Krejcik’s NEW WAP games category. The game features a range of iconic Whitney Houston images, concert footage, and music, including smash hits such as “I Wanna Dance with Somebody” and “Where Do Broken Hearts Go” along with six compelling progressive jackpot levels.

Introducing the New Frontier of Casino Management System (CMS) design with IGT ADVANTAGE X

G2E will be the debut of IGT ADVANTAGE X, the latest iteration of the Company’s award-winning CMS technology. The new solution is designed for on-premises and cloud-based deployments and includes modern advancements in systems architecture. Key features of IGT ADVANTAGE X include its service-bus architecture, more accessible and actionable event data via IGT ADVANTAGE Data Link, centralized single sign-on, and multiple functions that will help operators deliver real-time, personalized offers that enhance the player experience. The IGT systems team will also showcase advancements to its Resort Wallet and IGTPay cashless solution by way of new advancements in account security, registration and on-machine slot marker technology.

Advancing High-Limit Play with New Mechanical Reel and Core Video Slot Content

At G2E, IGT will bring back its dedicated zone for high-limit slots, a segment of the market where IGT retains strong leadership. The area will feature mechanical reel games such as Cash Up Jackpots and Red White & Blue 2x3x5x Superstar Respin, and next-generation versions of player-favorite core video titles such as the Wolf Run Wild Moon, Twin Win Diamond, Twin Win Pearl, and Black Widow Grand games.

Extending Wheel of Fortune to Additional Product Categories and Hardware solutions

As previously announced, IGT will have G2E attendees cheering WHEEL-OF-FORTUNE! as the Company makes the legendary slot theme a centerpiece of its trade show exhibition. For the first time, IGT will extend the player-favorite brand to the video poker, ETGs and VLT product categories. These games pair the famous Wheel of Fortune brand with exciting gaming experiences like never before to complement IGT’s diverse Wheel of Fortune slots games portfolio. G2E will also be the trade show debut for 11 new Wheel of Fortune slots games, including the attention-grabbing Wheel of Fortune Cash Link Big Money game on the new Wheel of Fortune Trio cabinet and Wheel of Fortune Cash Link Reels Double Diamond on the DiamondRS Wheel cabinet.

As an end-to-end solutions provider, IGT will also feature new VLT solutions, including the all-new Sierra 27 VLT, Class II games, new historical horse racing content, as well as a range of market-attuned products for international markets.

Cool Bus Shelter

The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers

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The UAE Lottery has partnered with SmartLife Foundation to support outdoor workers during the UAE summer, backing the Cool Bus Shelter initiative in Abu Dhabi on July 20, 2026.

The programme aligns with the UAE’s Midday Break rules, which require outdoor work to stop between 12:30 PM and 3:00 PM during peak heat. As part of the initiative, air-conditioned buses were stationed near labour sites to provide workers a place to rest before returning outdoors.

Volunteers from The UAE Lottery and SmartLife Foundation provided cold towels, cold water and drinks, according to the organisations. Workers also received portable rechargeable neck fans intended to provide additional cooling after the break.

Suzan Kazzi, Associate Director – Corporate Social Responsibility at Momentum- The UAE Lottery, said: “Outdoor workers are the backbone of our cities’ urban development, and initiatives like the Cool Bus Shelter ensure they receive the care and recognition they deserve during the most challenging months of the year. This is our small way of saying thank you and reminding them that their wellbeing truly matters”.

Abhijeet Oak, Vice President at SmartLife Foundation, added: “At SmartLife Foundation, we believe that protecting the wellbeing of outdoor workforce is a shared responsibility. Through the Cool Bus Shelter initiative, we are proud to collaborate with organizations such as The UAE Lottery and other community partners to create moments of comfort, appreciation and human connection that leave a lasting impact”.

The post The UAE Lottery backs Cool Bus Shelter initiative for outdoor workers appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bally’s Intralot

Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland

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Bally’s Intralot announced that its subsidiary Intralot Ireland Limited has signed a seven year contract extension, through November 2034, with Premier Lotteries Ireland (PLI). The agreement supports PLI’s continued operation of the Irish National Lottery through the remainder of its license period and reinforces Bally’s Intralot’s role as a trusted technology and services partner.

Under the terms of the agreement, Bally’s Intralot will modernise PLI’s technology ecosystem by deploying its next-generation LotosX Omni solution and PlayerX Player Account Management platform. The solution will provide a modern, cloud-based technology foundation supporting lottery operations across retail and digital channels, while incorporating advanced retailer management, instant games management, device management and content management capabilities. The agreement also includes comprehensive support and maintenance services, along with cloud operations and cybersecurity services for the first year, designed to ensure the long-term reliability, security and performance of PLI’s technology environment.

Through this partnership, Bally’s Intralot will support PLI in delivering a future-ready operating environment designed to enhance operational efficiency, accelerate innovation and strengthen player engagement. The modernisation will provide a secure, scalable and resilient platform that enables PLI to continue evolving its offerings while improving time-to-market implementation of new initiatives, along with maintaining the highest standards of reliability and service to players and retailers across Ireland.

“We are pleased to extend our partnership with Bally’s Intralot, a relationship built on trust, commitment to excellence, and shared ambition since 2014. As we look to the future, this agreement provides a strong platform for continued innovation and growth, ensuring we can deliver a modern, secure, and world-class National Lottery that places responsible play at its heart while continuing to benefit communities across Ireland,” said Cian Murphy, CEO of PLI.

Robeson Reeves, CEO of the Bally’s Intralot Group, said: “We are proud to extend our long-standing partnership with Premier Lotteries Ireland for a further seven years. This agreement reflects the strength of our technology and the trust we have built with PLI over more than a decade of collaboration. We look forward to continuing to support the National Lottery of Ireland and to delivering innovative, responsible gaming experiences to players across the country.”

The post Intralot Ireland Limited Signs Seven Year Contract Extension with Premier Lotteries Ireland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Artificial Intelligence

Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage

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Kambi, the home of premium sports betting solutions, and its global network of Turnkey Sportsbook partners have exceeded 100 million bets placed during the ongoing FIFA World Cup, with data showing the continued evolution of player betting preferences towards higher-margin products.

Data from Kambi’s global partner network shows the continued growth of player props and Bet Builder, reducing the dependency on traditional core markets to drive engagement and margin performance. This is illustrated by last week’s semi finals which had more than 700,000 unique combinations placed on each game.

The expanded tournament has delivered on the increased turnover potential that was anticipated, yet Kambi has also exceeded average turnover per match and seen an increase in average stake compared to 2022. Kambi’s geographically diversified partner network has driven betting volume across a wider range of markets and time zones, while diversifying risk and liabilities across its broad global partner base.

Key World Cup 2026 betting trends (versus 2022) across Kambi’s Turnkey Sportsbook include:

• Pre-match Bet Builder turnover up 3.6x

• Average pre-match Bet Builder selection size now 3.5 compared to 2.9

• Player shots on target is the top pre-match Bet Builder offer by turnover, generating 2x the turnover of match winner market

• Share of pre-match turnover from bets other than match winner up from 57% to 63%

• Live Bet Builder turnover up 10x

• Player shots on target is the most popular live bet, accounting for 15% of live turnover

Together, these trends underline the transition to more complex, higher-margin recreational play, helping Kambi sustain a strong tournament margin despite a competition in which the top four seeds reached the semi-finals and leading strikers frequently scored.

This shift has been facilitated by Kambi’s AI trading system, with the tournament becoming the first World Cup where bet offers across both pre-match and live were fully compiled and traded by Kambi’s proprietary algorithmic capability. This has supported greater efficiency and scalability while enabling a broader, deeper betting offer.

Combining advanced AI-driven technology with the vast data generated by its global network has enabled Kambi to deliver a wide range of product improvements, from expanded player props markets and increased Bet Builder combinability to reduced suspension times, lower live delays and enhanced uptime.

Werner Becher, CEO of Kambi, said: “Surpassing 100 million bets before the final demonstrates both the scale of our network and the progress we are making in sportsbook innovation. This is the first World Cup fully traded by our AI-powered capabilities and we’ve seen the impact in stronger product performance, greater engagement with player props and Bet Builder, and a betting mix that continues to evolve beyond traditional markets. At a tournament where results have not always been favourable for some bookmakers, these advances have enabled us to continue performing strongly and delivering for partners.”

Kambi will publish its Q2 2026 Report on 22 July, when it will share further insights from the World Cup and provide additional detail on the performance of its sportsbook products during the tournament.

The 100 million bet milestone applies to Kambi’s Turnkey Sportsbook only and does not include the millions of bets driven by Kambi’s Odds Feed+ product.

The post Kambi Delivers Record-breaking World Cup with More Than 100 Million Bets as Bet Builders and Player Props Take Centre Stage appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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