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Exclusive interview with WA. Technology: LatAm’s most established iGaming solutions provider
Offering a level of expertise that few can match in LatAm, WA.Technology has firmly entrenched itself as one of the continent’s most sought-after providers. In our latest exclusive interview, we speak with WA.Technology’s Axel Antillon, Regional Director LatAm, to get the latest on market developments, as well as the level of in-depth personalization required for operators to become a true winner with local players.
For those that might not be overly familiar with WA. Technology, can you give us a brief introduction of who you are as a company?
Of course! WA. Technology is by far one of LatAm’s most established providers, with an incredibly long history of success on the continent. With our team’s 20+ years of experience here, it’s safe to say that we are now viewed as one of the “go-to” providers for the full spectrum of iGaming solutions required for any operator to be a true market leader. Our years of experience have allowed us to become fully entrenched with some of LatAm’s biggest operators and have a thorough understanding of the unique dynamics within each market.
We’re very fortunate that our team consists of top-level professionals across just about all LatAm’s major markets, each of whom have extensive experience in the B2B gambling space. This is something that I believe puts us in an incredibly strong position to not only understand the unique demands of each country, but also allows us to offer the best possible turnkey solutions for our partners across the region. Our long history of success and localised delivery here is a testament to that.
Costa Rica and Mexico are two of WA. Technology’s first LatAm markets. How important have these two been for your journey on the continent?
Costa Rica is ultimately where our journey started. But it is actually Mexico which has proved to be our major platform for expansion in the early years of WA. Technology. And there are a number of reasons for that.
It goes without saying that sports, and particularly gambling, are very much ingrained into Mexican culture. The market has been regulated since 1947, meaning that players are well-versed in gambling products – they know what they like, what they don’t like, and what they expect from operators. From an operator perspective, this ultimately means you don’t have to spend time educating bettors on the different types of products available to them.
If you look at the market’s projections over the next five years, revenue is expected to hit $3.09bn (USD) by 2029, which is very promising. Data from Zendesk Consultancy also suggests that 4.2/10 Mexicans regularly take part in gambling activities – if you compare this to the wider Latin American region, the average is 3.5. This shows just how popular gambling is across Mexico.
The market proved to be a fantastic platform for our expansion further south, with major successes in Brazil and Ecuador following soon after. Peru and Colombia will definitely be next for us – but more on that later.
Given you’re now one of the continent’s most sought-after providers, what’s your current take on market trends and growth outside of Brazil? Which countries offer the best examples of regulation done correctly?
If we start with Mexico, we have seen high volumes of activity across both lottery and casino. Both verticals have proved to be incredibly popular with players. Another trend we have noticed is the increasing adoption of mobile. Of course, this has always been prevalent in the major cities – but that’s now expanding to rural areas at pace, and we’re capitalising on this trend majorly as the balance shifts from retail. Of course, this preference for technology-first experiences makes Mexico an incredibly attractive proposition for operators – and one that we’re leading the way on.
In Peru, the younger, tech-savvier audience is also showing a strong preference for mobile betting compared to retail and desktop. That’s an interesting insight for us given the previous dominance of retail, but that’s changing fast. Looking at demographics, the market also has a fast-growing middle-class which is growing year-on-year, many of whom are not only familiar with the range of betting products at their disposal but also enjoy traditional sports, casino and esports, making this a great market for anyone looking to expand their Latin American footprint.
From a B2B perspective, Peru’s regulatory framework is also very favourable, – and we really commend the government’s regulatory authorities. Introduced in 2023, the legislation gives a solid base for people to invest in the market and for operators to enter and paves the way for a successful long-term operation.
Ecuador’s regulation is again very conducive to good business. The liberal approach allows operators to offer a vast range of betting products, which has really diminished the black market, where players cannot be protected. While the country has flown under the radar for many, it’s definitely one to watch.
Next up is Colombia, which was the first market to regulate in Latin America and has undergone tremendous growth since online was regulated by ColJuegos in 2016. The richness of its festive culture, alongside the acceptance of gambling, makes it arguably a shining example of a market done right. Colombia is a country already accustomed to bingo and lotteries, but still with a lot of growth projection on the strategic level. Live casino is also becoming particularly popular here – with ColJuegos estimating that it was already taking 8% of the market back in 2023.
Peru and Mexico have both been incredibly popular markets in the news recently. What would you say are your main USPs here?
In Mexico, one of our offices is located in Reforma – an area that is very central in Mexico City. Our legal team for this market has extensive knowledge of the local regulations and are able to help operators to obtain a licence from Secretaría de Gobernación (The Ministry of Interior).
We are also able to support our partners when it comes to integrations, including payment gateways, which really sets us apart from the crowd. In addition, we belong to AIEJA, the Gambling Association in Mexico, which helps connect operators to various different suppliers. On top of that, we also have a deep understanding of player preferences and the culture. We know how to reach new audiences; what players want and how best to achieve that too. Localisation is key to our strategy in every LatAm market, and Mexico is no exception.
In Peru, we are currently in the process of receiving our certifications. We are about to conclude the vendor registration, which is expected very soon, which will open the doors for new growth at WA. Technology.
This market has been on our radar for many years now. We have been researching it extensively to fully understand how we can gain a competitive edge and how we can best serve our partners. From an operator perspective, this market is high on the agenda for many domestic and international companies already – in fact, the regulator received 145 licence applications during the pre-registration phase alone!
Peru’s gaming industry has also been growing at a double-digit rate over the last five years, with casino leading the way, followed by sports betting and lottery. Market data suggests that revenue for the country’s online gambling markets could hit US$314.8m this year, with that figure expected to grow to $403.5m by 2028. If the market continues to grow at this pace, the opportunity for WA. Technology will be huge!
It’s safe to say that Peru will undoubtedly be one of our main target markets over the next few years alongside Brazil and Colombia, where we’re also in the process of gaining certification. We’re very excited to see what these markets hold for us!
And what are your USPs for both Ecuador and Costa Rica – given we see less media attention on these markets?
In a word, localisation. This is absolutely essential for any market, but particularly in Latin America where each individual jurisdiction is so unique.
In both Costa Rica and Ecuador, we have been closely monitoring regulatory developments and changes in player behaviours – research that has allowed us to support our own commercial initiatives and help shape our future partnerships with operators in the market. We also offer localised payment solutions, which is incredibly important. There’s not much point in offering a product if your players can’t deposit or withdraw their winnings, right?
We also offer bespoke betting markets for operators across both of these markets. I don’t just mean tweaking the language to suit the local dialect. We provide everything that operators need to engage with players across these markets – be it markets on local football leagues, or products tailored to sports that are popular within that particular market.
This goes beyond sports betting too. On the casino side, we offer a tailor-made solution to operators so they can effectively meet the needs of their player base. Casino games that might be popular in Mexico might not gain the same traction in Costa Rica, for example. Again, this is really where the retail heritage comes into play – and it’s absolutely essential to understand how the unique retail legacy in each market has shaped slot preferences for each country. In a competitive environment of fine margins, edges like these mean we can provide the tools for our operator partners to quickly gain an edge.
Speaking of player preferences, we’ve seen a shift towards the online space in recent years. How do you keep up with changing trends?
As we’ve already covered, you have to remember that many of these markets started off solely focused on the brick-and-mortar space. Players would visit casinos and betting shops, and that’s how they engaged with gambling since the 1990s. Now, however, we have a mix of both online and retail with many of the land-based players now transitioning away from the more social-based area of retail to mobile betting that players can enjoy from home, on the commute or anywhere in between.
To capitalize on this, and after extensive research into what these players enjoyed from their land-based experiences, we asked our casino team to integrate our brick-and-mortar offer into the online space. This has worked incredibly well because it allows players to recognise their favourite products and games and enjoy them from the comfort of their own home.
Last but not least, as a major takeaway for our readers – how can we showcase that you are the best provider when it comes to understanding the market?
We have already touched upon localisation, as that’s a major point for us that no outside platform provider can match. We are demonstrating this by offering local currencies, payment service providers, languages, local betting markets and even the creation of “specials” – betting markets that have been developed particularly for one jurisdiction. For example, we have our own dedicated teams and models to price up the likes of Mexican wrestling, the famous “luchadores” – which again, very few outsiders can match in detail like us!
It also goes without saying that our WA.Platform is also the most comprehensive, solid platform that is available to any operator looking to make a name for themselves on the continent. We offer both scalable and customisable solutions, meaning that operators can continue to drive future growth as they continue to expand their international footprint.
Every month, N1 Insights features N1 Partners experts sharing their perspective on the latest developments in the iGaming industry. But these insights are only part of the bigger picture. Behind every prediction lies market analysis, hands-on experience, and real-world cases that deserve a deeper discussion.
That’s why we’re launching N1 Beyond the Insights — a new series where N1 Partners experts take a closer look at the industry’s most important topics, share in-depth analysis, and explore the nuances that help affiliates make better traffic decisions.
In our first edition, we focus on Facebook: the seasonal shifts that typically occur in July, the metrics that matter most, and why evaluating campaign performance requires looking beyond surface-level results and analyzing the entire user journey.
False Signals: When a Drop in CTR and CR Doesn’t Mean Your Campaign Is Failing
In July, traditional advertising metrics can be misleading — even for experienced media buyers. One of the most common mistakes is treating a decline in CTR and CR as a clear sign that a campaign has burned out and should be turned off.
In reality, the cause is often a seasonal shift in user behaviour rather than the campaign itself. During the summer, people spend more time on mobile devices, travel more, and generally devote less attention to social media. They scroll through their feeds faster, which naturally leads to lower CTR and registration conversion rates, even when the campaign continues to attract high-quality traffic.
This is where many affiliates make costly mistakes. They see performance drop in their tracker, pause campaigns that are still delivering value, and start testing new creatives, spending additional budget to solve a problem that may not actually exist.
The N1 Partners Approach
In situations like these, the N1 Partners team avoids drawing conclusions based solely on the first signs of declining advertising metrics.
Instead, we look at the full picture by analysing:
- user cohorts;
- the time between registration and first deposit;
- post-click user behaviour;
- overall campaign profitability.
During the summer, it’s especially important to allow the entire conversion cycle to unfold before evaluating performance. A user may click on an ad during the day but only complete registration or make a first deposit later that evening or even over the weekend.
Our team also recommends adapting creatives to seasonal user behaviour. Shorter funnels, clear messaging, and offers built around fast or instant-play games tend to perform better during the summer, as they require less time and commitment from users who are often browsing on the go.
Night-Time Traffic: Why a Lower CPC Doesn’t Always Mean Higher ROI
Another seasonal trend in July is the shift in user activity patterns.
Across many Tier-1 markets, longer daylight hours and warmer weather change how people spend their time. Users are generally less active on social media during the day, with engagement gradually moving into the late evening and overnight hours.
Facebook adapts quickly to these behavioural changes, allocating more impressions during peak activity periods — typically between 10:00 PM and 3:00 AM local time.
For affiliates, this can initially look like an opportunity:
- lower CPC;
- higher traffic volume;
- more registrations.
However, these metrics don’t necessarily translate into better campaign performance. A lower acquisition cost doesn’t automatically mean higher-quality traffic or stronger long-term profitability, which is why it’s important to evaluate the full conversion funnel rather than relying on CPC alone.
| What the Ads Manager Shows | What’s Actually Happening |
| Lower CPC | Users are more likely to browse their feeds without taking action. |
| More Registrations | A smaller share of users progresses to making a quality first deposit. |
| Higher traffic volume | More registrations fail to convert into long-term revenue. |
During late-night hours in Tier-1 markets, additional factors can affect deposit conversion:
- users may reach their daily card spending limits;
- banks often perform scheduled maintenance and security updates overnight;
- declined payment rates tend to increase.
As a result, affiliates may see a high number of registrations while the conversion rate from registration to first deposit declines.
The N1 Partners Approach
At N1 Partners, we don’t recommend limiting campaigns to night-time hours through dayparting simply because CPC appears lower.
While daytime traffic is often more expensive, users acquired during the day and early evening are generally more likely to complete meaningful deposits and deliver stronger long-term value. Rather than optimizing for the lowest acquisition cost, we recommend evaluating traffic quality across the entire conversion funnel and optimizing for overall campaign profitability.
Metrics That Help You Spot Problems Before Your Competitors
Today, Facebook campaign analysis goes far beyond CTR, CPC, and registration volume. If a campaign continues to generate high-quality traffic while ROI starts to decline, the issue isn’t necessarily on Facebook’s side.
At N1 Partners, one of the earliest warning signs we monitor is payment infrastructure performance. Changes in payment metrics often reveal underlying issues before they become visible in overall campaign results.
The first metrics we analyze include:
| Metric | What It Indicates |
| Success Rate | The share of successful payments compared to failed transactions. |
| Decline Rate | Whether payment failures are increasing over time. |
| Reg-to-Dep | How efficiently registrations convert into first-time depositors. |
| FTD | First deposit |
During the summer, banks in Tier-1 markets regularly update their payment gateways, adjust transaction limits, and introduce changes to payment processing. Even a 5–10% increase in the Decline Rate over a few hours can indicate an underlying technical issue.
Teams that focus solely on the number of first-time deposits often detect these problems too late. Monitoring Success Rate and Decline Rate allows affiliates to identify issues much earlier and adjust their campaigns before performance is significantly affected.
Why It’s Harder to Kill Underperforming Campaigns in July
During the summer, finding a new winning campaign is often easier than knowing when to stop running an existing one. Lower CPCs driven by reduced competition in Facebook’s ad auction can create the illusion that a temporary performance dip will eventually correct itself.
In reality, many affiliates fall into the trap of delayed conversions, attributing weaker results solely to seasonality. More often, the issue lies with the traffic itself rather than the product. During the summer, Tier-1 users respond differently to gambling creatives, while Facebook’s algorithms gradually optimize delivery toward less engaged audiences.
Instead of continuing to scale a declining campaign in the hope that retention will improve later, it’s usually more effective to pause underperforming setups early and reallocate budget to testing new angles and creatives that better match July’s seasonal demand.
Deep Localization: Which GEOs Need It Most?
These seasonal shifts are particularly noticeable in mature Tier-1 markets such as Germany, Austria, and Canada.
Users in these markets have been exposed to gambling advertising for years. They’ve seen countless welcome bonuses, promotional offers, and product concepts, making it much harder for generic campaigns to stand out. Simply increasing a welcome bonus is no longer a meaningful competitive advantage.
At N1 Partners, we take a broader product-driven approach that focuses on:
- deep product localization;
- personalized retention strategies;
- VIP mechanics;
- local payment methods;
- a user experience tailored to the specifics of each market.
Summer also changes how users interact with products. People spend more time away from home, rely more heavily on mobile devices, and switch between content more quickly. At the same time, major sporting events remain a powerful driver of engagement. Products optimized for mobile, fast gameplay, and user journeys that naturally fit summer behaviour tend to deliver the strongest results.
At the same time, lower-cost traffic in Latin America and Asia can be misleading. High registration volumes don’t necessarily translate into strong profitability, especially when optimization focuses on installs or registrations rather than first-time deposits and long-term player value.
Why Brands Are Prioritizing Quality Over Volume
Over the past few months, brands have significantly changed the way they evaluate affiliate traffic. The focus has shifted from traffic volume to user quality and long-term value.
Today, affiliates are increasingly expected to provide transparent source-level reporting, full-funnel analytics, traffic segmentation, and insights into the quality of the acquired audience.
As a result, the best commercial terms are no longer reserved exclusively for the largest affiliates.
According to N1 Partners, the key differentiators today are:
- strong expertise in traffic analytics;
- the ability to quickly identify changes in the registration-to-deposit conversion rate;
- fast campaign optimization and decision-making;
- stable LTV and healthy DepSum/Payout economics;
- transparent communication between affiliates and affiliate managers.
This approach enables long-term partnerships and sustainable growth—even without continuously increasing traffic volumes.
Key Takeaway
Seasonality changes user behaviour, Facebook’s algorithms adjust traffic distribution, and traditional advertising metrics are no longer enough to evaluate campaign performance.
At N1 Partners, we recommend taking a full-funnel approach by looking beyond CTR, CPC, and registration volume. Instead, evaluate user cohorts, Success Rate, Decline Rate, deposit quality, and overall ROI to make more informed optimization decisions.
Work with N1 Partners and Turn Insights into Results
- 14+ casino and sportsbook brands with strong Reg2Dep conversion
- 10+ Tier-1 GEOs
- CPA up to €700 and RevShare up to 55%, plus NNCO for top-performing affiliates
Be number one with N1!
Esportes Gaming Brasil (EGB) says all three of its brands—Esportes da Sorte, Onabet and Lottu—have been shortlisted for the Reclame Aqui Awards 2026, a Brazilian awards programme focused on corporate reputation and customer relationships. The group announced the nominations on Thursday 16th July.
EGB said it is the first time the three brands have been nominated simultaneously. Esportes da Sorte is shortlisted in the Ultra Sports Betting Operators (Mega Operations) category, while Onabet and Lottu are in the Sports Betting Operators (Mega Operations) category.
“Receiving nominations for all three Group brands at the Reclame Aqui Awards for the first time is incredibly meaningful recognition of the work we carry out every day. More than simply an achievement, it reflects our consistent strategy of putting the customer at the centre of every decision by investing in technology, operational efficiency and personalised customer service to build long-term relationships based on trust,” said Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels at Esportes Gaming Brasil.
The company attributed the nominations to ongoing investment in customer service processes, technology integration, employee training and changes to the user journey across its brands. EGB also said it reduced average response time for human customer support from 30 minutes to two minutes.
Reclame Aqui Awards winners are decided by consumer voting, according to the company. Public voting for the 2026 edition is scheduled to run from 2 September to 5 November.
The post Esportes Gaming Brasil lands three brand nominations at Reclame Aqui Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Deal expands bet365 casino rollout in Spain and Ontario, with 50+ Gaming Corps titles certified for Alberta from 13 July 2026.
Gaming Corps has launched with bet365 in Alberta on the first day of the province’s regulated iGaming market opening (13 July 2026), while also expanding its content footprint with the operator in Spain and Ontario.
The Sweden-based, publicly listed game developer said it is among the first wave of studios certified for Alberta, supporting bet365’s entry with more than 50 games available at launch. The day-one portfolio spans Slots, Table, Plinko, Mine Games and Instant Blitz.
Gaming Corps said the expanded partnership includes its football-themed titles, including Penalty Champion: Goals to Glory, plus the 3 Pigs series (3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog and 3 Pigs of the Caribbean).
The rollout also brings Gaming Corps’ new Low RTP Blackjack titles to bet365, which the supplier said are designed around 93.57% RTP and approximately 6% operator hold, with side-bet mechanics and flexible branding options.
Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.
“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”
Richard Graham, Associate VP of Gaming at bet365 at said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.
“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”
The post Gaming Corps goes live with bet365 in Alberta on regulated market day one appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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