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BHA Sets Gold Standard with Armed Forces Support

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The British Horseracing Authority (BHA) has secured a prestigious Gold Award in recognition of the organisation’s sustained support for the British Armed Forces community.

Gold status is the highest accolade available as part of the Armed Forces Covenant Employer Recognition Scheme.

It is granted by the UK Government to employers who demonstrate exceptional commitment to those who serve and have served, including veterans, reservists and their families.

The BHA’s gold standard approach recognises the added value that serving personnel, reservists, veterans and military families bring to the workplace and the importance of taking positive steps to enable them to excel in their roles.

The organisation has introduced a range of measures as part of this commitment to the Armed Forces community, including bespoke advice and assistance programmes, flexible employment policies, additional leave to assist with training and deployment and a forces-friendly approach to recruitment.

The awarding of gold status builds on the BHA’s proud and long-standing connection with the British Armed Forces, which was formalised in October 2022 when the organisation signed the Armed Forces Covenant.

Commenting on the achievement, BHA Director of Legal, Governance and Business partners, Catherine Beloff, said: “We are immensely proud that less than two years after signing the Armed Forces Covenant we have achieved the highest accolade awarded by the Employer Recognition Scheme. Securing a Gold Award is a wonderful accomplishment and a testament to our collective efforts to strengthen the BHA’s valued relationship with the Armed Forces community.

“The BHA is committed to providing a welcoming and inclusive environment for all our colleagues and will continue to ensure that our employment policies recognise and reflect the unique skills, knowledge and experience that serving personnel, veterans and military families can bring to the organisation.”

BHA Handicapper and Reservist, Corporal Rachel Brierley-Ambrose – who has been instrumental in spearheading the organisation’s efforts in this area – said: “I am delighted that the BHA has been awarded Gold as part of the Employer Recognition Scheme for the organisation’s continued support for the Armed Forces community. It is a brilliant achievement and shows that the organisation values the contribution of military personnel working in the BHA and across British racing.

“Joining the Armed Forces Reserves was one of the most rewarding decisions I’ve made. It has allowed me to develop a variety of skills and meet a diverse group of people.

“I hope that through achieving the Gold award, the BHA can continue to promote the employment of reservists, veterans, cadet forces, adult volunteers and family members of persons serving in the military, and highlight the multitude of benefits they bring to an organisation.”

The post BHA Sets Gold Standard with Armed Forces Support appeared first on European Gaming Industry News.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

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ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.

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