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European Gaming Q3 Meetup: B2B Social Media Strategy & Future-proofing Casino Products
Social media success – Creating a successful B2B Strategy
Social media is now a key channel for brand visibility. But what makes a social media strategy successful for a B2B company in the iGaming sector? Which platforms are essential? Should your approach be strictly corporate, or is there room for a lighter touch? Who’s leading the way?
These and more were the burning questions that the panelists discussed in the European Gaming Q3 Virtual Meetup 2024, debating content, style, and channels for the optimal iGaming B2B social media strategy.
Moderator and HIPTHER Co-founder, Zoltán Tűndik, welcomed experts Dorota Gruszka – Marketing Manager at Booming Games, Tereza Melicharkova – Head of Marketing at Swintt, and Katya Machuganova – Gaming Product & Partnership Manager at Silverback Gaming, to discuss social media strategies for B2B companies, focusing on engagement, brand exposure, and the potential impact of emerging technologies.
Social Media Strategies for B2B iGaming Companies
The panelists highlighted the importance of engagement, brand exposure, clear objectives, and meaningful success metrics beyond vanity metrics.
Dorota Gruszka emphasized the importance of setting clear goals from the start to measure success. While engagement is key, the real magic happens when you evoke emotions that make your audience remember you.
For Tereza Melicharkova, the success of a campaign is reflected in the Word-of-Mouth factor – when people talk about it even beyond social media.
Katya Machuganova explained that a winning campaign is more than just likes & shares; it’s about building brand awareness and reaching new audiences. In the B2B space, seeing ROI and clearly expressing your company’s values are crucial.
Exploring Social Media Strategies and Challenges
Our experts discussed all aspects of social media marketing and communications: Tereza mentioned examples of campaigns and praised the successful Swinttopia campaign. Dorota emphasized evoking emotions and reminded us of the value of a dedicated website to lead your audience to. Katya discussed key content types for building brand awareness: promotional, personality, educational, and conversational. The team stressed consistency, authenticity, targeting the right audience, and attracting talent.
Social Media Channels: No ‘One Size Fits All’
Regarding the growing popularity of alternative channels like Telegram and fitness apps such as Strava for branding and socializing, the panel agreed that discretion is crucial. Companies should be cautious about adding yet another notification to the already busy devices of modern professionals. The team also discussed the challenges and potential solutions for managing communication across multiple social media platforms, with a focus on LinkedIn, Instagram, TikTok, and Facebook. Evidently, LinkedIn, as the primary professional medium/network, is the place to be for iGaming companies; however, targeting should be taken into consideration when selecting a company’s social media channels. The discussion also touched on the importance of tailoring content to each platform and the changes to the LinkedIn user experience.
Balancing Professionalism and Personality in Social Media
Katya, Dorota, Tereza, and Zoltan explored the matter of the right balance between professionalism and personality in social media presence for companies. How “human” and “light-hearted” companies are allowed to be nowadays? It’s becoming clear that authentic and human-centric content elicits engagement, attracts interest, showcases the values and purpose of a company and helps attract talent. The panel emphasized the importance of a variety of content, authenticity, and tracking KPIs to maintain engagement and relevance. The group also discussed the potential impact of emerging technologies like AI, augmented reality, and extended reality on social media campaigns.
AI, Reality, and Future Casino Products
But what about artificial intelligence (AI) and its potential impact?. Dorota expressed her enthusiasm for AI and its potential benefits, while Tereza and Katya showed some apprehension about its potential to replace human workers. The team also discussed the potential of augmented and extended reality, with Tereza expressing uncertainty about its practical applications.
Designing Casino Products for the Future Player
The second panel of the Meetup saw Zoltan welcoming Brandt Page – CEO at Bitblox, Keith Goddard – CEO at Blaze Gaming, Nemanja Živić – Head of Games at Booming Games, Anthony Oh – Co-Founder at Red Desert Games, to discuss the best ways to future-proof casino products in the contemporary iGaming industry.
Brandt introduced Bitblox Games’ focus on creating unique games that combine skill and chance, with a particular emphasis on the crypto and web 3.0 markets. Keith from Blaze Gaming, a company with a 15+ year history in the gaming industry, highlighted their studio’s primary focus on building casino products and their strategy of distributing these games to a global market. Anthony from Red Desert Games, a relatively young studio, shared their intention to differentiate themselves from typical slot companies by offering something unique. Nemanja from Booming Games, a provider of online slot content, mentioned their plan to expand towards instant win games and other products.
Creating Engaging Content for Regional Markets
The panelists unanimously stressed the importance of crafting engaging and localized content tailored to different regional markets. Keith emphasized the need to understand cultural preferences and to adapt game mechanics, artwork, and features accordingly. Anthony underscored the value of analyzing player data, tracking popular games, and experimenting with new concepts. Nemanja advocated for a blend of internal data, market research, and team expertise to develop captivating games. On the topic of innovation, Keith recommended striking a balance between integrating new features and maintaining the success of existing games, while Brandt proposed incorporating interactive elements and exploring emerging technologies like Web3 for future growth.
Balancing Innovation and Core Elements in Games
The panel delved into the challenge of balancing innovation with core elements in game development. Keith, Anthony, Nemanja, and Brandt agreed that while new technology and mechanics are important, they should be built upon existing successful titles and player feedback. They also highlighted the significance of player experience and the need to solve problems with new technology. The team emphasized the importance of future-proofing their titles and products, with a focus on incremental innovation and doubling down on successful mechanics.
Entertainment Value, Innovations, and Future-Proofing of Casino Products
Keith emphasized the importance of entertainment value in their products and the role of operators as their clients. He highlighted the need for technical innovations to drive entertainment and the significance of considering regulation and market changes. Anthony added that future-proofing a game is challenging due to changing player preferences, market environments, and regulations. He suggested focusing on game mechanics and player feedback as crucial factors in future-proofing. Both agreed on the necessity of having a diversified portfolio to mitigate risks.
iGaming Industry Trends and Regulations
The panelists also discussed current trends impacting product development in the gaming industry. Brandt mentioned the need for off-chain processing due to scalability issues with blockchain platforms like Solana. Keith highlighted the rise of lightweight, customizable games, sweepstakes models, and new genres like trading games. Anthony pointed to the increasing number of new studios entering the market, especially in newly regulated jurisdictions. Nemanja expects a mix of established products alongside lighter, faster-loading games and an influence from changing regulations.
Watch the European Gaming Q3 Meetup recording on YouTube and HIPTHER TV!
Take note of these insights and get ready to upgrade our social media and game development strategies! Up Next: The European Gaming Q4 Virtual Meetup will be hitting your screens in November 2024 with even more valuable insights and updates.
The post European Gaming Q3 Meetup: B2B Social Media Strategy & Future-proofing Casino Products appeared first on European Gaming Industry News.
B2B iGaming
Gamblers Connect Strengthens Trust with Launch of Verified Sources Panel
Gamblers Connect, the independent B2B iGaming media platform, has introduced a Verified Sources panel that appears at the bottom of every article, linking each factual claim directly to named primary documents hosted on the original source’s own domain.
The panel lists the specific sources consulted, identifies the issuing authority, and includes editorial notes explaining what has been verified and where the limits of the available evidence exist. Positioned immediately beneath the article body, each source is presented in the order it was consulted and includes the responsible individual or office where applicable.
Each entry also includes relevant disclosure tags drawn from the newsroom’s editorial taxonomy, and a direct hyperlink to the original document on the source’s own domain, allowing readers to verify the reporting in a single click.
The initiative responds to widespread practices in online publishing where sources are hidden, paraphrased or omitted altogether, leaving readers to rely on trust rather than independently verifiable evidence.
Luka Dimitrijevic, Partnerships & Operations Lead at Gamblers Connect, said: “Trust is not something a media outlet can declare. It is something the reader gives, and only once they can see the documents the story was built from. The Verified Sources panel exists so that verification is never more than one click away. If a claim in a story is worth making, the source behind it is worth linking to.”
The post Gamblers Connect Strengthens Trust with Launch of Verified Sources Panel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boaster Fnatic
Esports World Cup: Level Up Returns to Prime Video June 26 with Season Two
Esports World Cup: Level Upreturns for its second season on June 26, with all five episodes dropping that day exclusively on Prime Video. Directed by Emmy-winning filmmaker R.J. Cutler (Martha (Netflix), Billie Eilish: The World’s A Little Blurry (Apple TV)), the five-part docuseries goes inside the human stories behind the world’s largest esports competition, following players, Clubs and families through the pressure and ambition of the 2025 Esports World Cup.
Set in Riyadh, Saudi Arabia, during the seven-week event, the new season follows the chase for the $70 million prize pool and the EWC Club Championship, while showing the personal journeys at the heart of the competition. The series captures what it takes to compete on a global stage where one match can change a career, a season can define a Club, and a single moment can turn a player into a star.
Produced by This Machine (a part of Sony Pictures Television), with director R.J. Cutler, showrunner John Dorsey and executive producers Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty all returning for the second season, Esports World Cup: Level Up takes a vérité-style approach to esports, capturing the sacrifice, stakes, and rising fame of the world’s top competitive gamers.
Featured players include Jake “Boaster” Howlett (Fnatic; VALORANT), Vivi “Vivian” Indrawaty (Team Vitality; MLBB), Kasimili “Soka” Tongamoa (Team Falcons; Call of Duty: Warzone), Xiao Hai (KuaiShou Gaming; Fatal Fury: City of the Wolves) and Garidmagnai “bLitz” Byambasuren (Mongolz; Counter-Strike). To bring the players’ personal stories to the forefront, the film’s crew was on set in Riyadh for seven weeks and also traveled to locations across the U.K., U.S. and Indonesia for rare at-home visits.
Standout storylines woven throughout the series include:
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Magnus Carlsen (Team Liquid, Chess) – Widely considered the greatest chess player ever, Carlsen faces the isolation of dominance, with no traditional peaks left to conquer. His story follows his shift into esports, where a new generation of challengers awaits.
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Boaster (Fnatic, Valorant) – As Valorant debuts at the event, the British competitor’s journey from aspiring actor to title contender shows there’s no single path to success, shaped by resilience through personal and professional setbacks.
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Xiao Hai (KSG, Street Fighter) – A reigning champion shaped by strict discipline, Xiao Hai was competing against adults by age six. Now a father, he balances global competition with family life.
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Vivian (Team Vitality, Mobile Legends: Bang Bang) – Competing for a life-changing prize, Vivian’s story centers on overcoming recent setbacks and confronting childhood trauma.
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The Mongolz & bLitz (Counter-Strike 2) – Led by their star player bLitz, this grassroots Mongolian team has risen from obscurity to national prominence, becoming symbols of pride and perseverance.
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Soka (Team Falcons, Call of Duty: Warzone) – The reigning champion faces pressure on multiple fronts, dealing with rivalries from former teammates while navigating a turbulent home life.
- Coach ArSy (Team Liquid, Mobile Legends: Bang Bang) – Offering a rare coaching perspective, ArSy draws on a difficult upbringing to lead and inspire his team’s pursuit of redemption.
“Level Up captures the human side of what we are building with the Esports World Cup,” said Ralf Reichert, CEO, Esports Foundation. “EWC creates the stage: the best games, the best Clubs, the best players, life-changing stakes and moments that bring together a global gaming community of billions. The documentary takes you closer to the people inside those moments: their pressure, their ambition, their families and the stories that make esports meaningful to a new generation.”
“This next chapter deepens our exploration of a global phenomenon that is as much about human ambition and identity as it is about competition,” said Cutler. “Esports is one of the most dynamic cultural movements of our time. In season two, we continue to chronicle not just the competition, but the lives, dreams, and sacrifices of the players at the center of it, revealing a world that is both intensely personal and globally resonant.”
Around those player journeys, the series also captures the wider cultural energy of the Esports World Cup, where sport, music, entertainment and gaming meet. In addition to elite competition, Level Up showcases moments from a star-studded lineup of musical artists and athletes, including opening headliner Post Malone, who shows off his gaming skills backstage; grandmaster Magnus Carlsen, who triumphs in his first chess esports event; and football icon Cristiano Ronaldo, who ushers the Club Championship trophy to the stage in a dramatic closing ceremony.
The magnitude of the Esports World Cup is also seen through the reactions of some of the world’s biggest sports and entertainment figures, including reigning F1 champion Lando Norris; Brazilian football legends Ronaldo Nazario and Kaká, who go one-on-one in an EA FC showmatch; professional footballer Alisha Lehmann; skateboarder Tony Hawk; and tennis star Nick Kyrgios, who stated: “The crowd, the atmosphere, is literally better than Wimbledon or any Grand Slam.”
The Esports World Cup 2025 marked a defining moment in competitive gaming. In its second year, EWC reached 750 million viewers worldwide and generated 350 million hours watched, with peak concurrent viewership of nearly 8 million during the League of Legends at EWC ’25 tournament. Coverage was delivered across 28 platforms through 97 broadcast partners and more than 800 channels in 35 languages. Twenty-five tournaments spanning 24 games featured more than 2,000 players representing approximately 200 Clubs from over 100 countries.
The 2026 edition of the Esports World Cup will be held in Paris, France from July 6 through August 23, as the top Clubs in the world compete for $75 million and the 2026 EWC Club Championship trophy.
The post Esports World Cup: Level Up Returns to Prime Video June 26 with Season Two appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGLC license
Tonybet Secures Alberta iGaming License as Regulated Market Opens
Tonybet, an international iGaming operator already licensed in Ontario and Kahnawake, today announced that it has received an iGaming license from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), clearing the company to operate in Alberta’s regulated online gaming market.
The license allows Tonybet to enter Alberta, Canada’s second province to introduce a competitive, multi-operator iGaming market following Ontario’s launch in 2022. It also extends Tonybet’s Canadian footprint, reinforcing the company’s position as one of the most broadly licensed operators in the country.
Alberta’s regulated market represents a significant opportunity. The province has an estimated population of nearly 5 million, a strong sports culture, and a regulatory framework designed to channel existing online gaming activity into a licensed, player-protected environment. Tonybet intends to bring the same localized approach that has driven its growth in Ontario – combining regionally relevant sports betting markets, responsible gaming tools, and dedicated customer support – to Alberta from day one.
“Alberta is taking the right approach – building a regulated market that puts player protection and operational standards at the center from the start. That’s exactly the kind of environment we want to operate in. We’ve spent years proving in Ontario that you can grow a business and maintain the highest compliance standards at the same time – registrations and gross gaming revenue in the province both grew by 52% in 2025, with responsible gaming embedded in that success rather than working against it. Securing this license means we can bring the same commitment to Alberta, and we plan to be fully operational in the market,” said Dmitry Arabuli, CEO of Tonybet.
Tonybet has already begun preparations for its Alberta launch, including platform localization, integration with the province’s centralized self-exclusion system, and commercial onboarding with the Alberta iGaming Corporation (AiGC).
The post Tonybet Secures Alberta iGaming License as Regulated Market Opens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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