BetMGM
BetMGM Announces Exclusive Partnership with Brian Christopher Slots
BetMGM, a leading sports betting and iGaming operator, announced an exclusive partnership with Brian Christopher Slots that will make Brian Christopher, the top social media influencer for slots and casinos, a BetMGM brand ambassador. BetMGM will showcase Brian Christopher in live streams across social media channels featuring its online casino platforms as well as in future marketing campaigns.
“Brian Christopher Slots’ influence extends far beyond captivating videos. This partnership allows Brian to showcase his personality and enthusiasm for our industry while engaging interested players into BetMGM’s wide variety of casino games,” Oliver Bartlett, VP of Gaming Product & Content at BetMGM, said.
“BetMGM is the ultimate real money gaming destination for us true slots lovers. Partnering with the King of Casinos means I get to bring the top platform with the newest and greatest games to the BCSlots universe. I cannot wait for our fans and players to see what we are building together,” Brian Christopher said.
The partnership between Brian Christopher Slots and BetMGM highlights the strength of both brands. The partnership elements are scheduled to include:
- Live streams: Streams across both @BCSlots and @BCSlots2 on YouTube, as well as @BCSlots on Facebook and Kick, will showcase Brian Christopher’s signature style along with BetMGM.
- Exclusive experiences: Brian Christopher will interact with players and offer insightful commentary across a variety of platforms including live streams, social media, slot tours, in-person meet-and-greets, virtual player events, and more.
- Responsible Gaming commitment: BetMGM and Brian Christopher believe gambling should be a fun activity and enjoyed as a form of entertainment.
- Brian Christopher will highlight BetMGM’s various responsible gaming tools and resources, while continuing to drive messages about setting limits and playing within a budget.
Brian Christopher Slots’ award-winning content boasts a loyal following through brands such as BCSlots.com, BCSlots YouTube channel, FlipTheSwitch.com, BCSlots Cruises, and Rudies Fan Club. Brian Christopher Slots’ social media channels reach 8 million monthly unique viewers, 1.8 million subscribers, and recently set a new casino gaming record of 1 billion video views. In 2023, Brian Christopher Slots was named Streamer of the Year and Slot Collaboration of the Year at the CasinoBeats Game Developer Awards presented by SBC.
BetMGM
BetMGM and GTG Network Partner to Provide Customized Betting Content
BetMGM, a leading sports betting and iGaming operator, announced that it is teaming up with sports gamification and content provider GTG Network (GTG) to deliver customized content and useful betting insights for sports fans. The multi-year agreement will roll out in phases, beginning with direct-to-consumer content followed by in-app product integrations.
BetMGM will use GTG’s proprietary content engine to launch the partnership, harnessing trillions of data points to share valuable market insights, player statistics and win probabilities for MLB, NBA, NFL, NHL, college basketball, and college football. BetMGM’s emails, social media and blog, The Roar, will feature GTG-powered player and team insights. The partnership will eventually expand to cover all major sports.
“This is an exciting time for BetMGM as we join forces with GTG to help our users become better informed with insights and statistics. We’re creating an all-encompassing destination based on customers’ individual interests,” Matt Prevost, Chief Revenue Officer at BetMGM, said.
Nathan Rothschild, CEO of GTG Network, said: “We’re delighted to be partnering with BetMGM to enhance the way they interact with their customers across all channels. Through bespoke integrations, our flagship content engine will fuel engagement all year round, creating educated bettors with unprecedented insights into sporting events.”
BetMGM
BetMGM Expands Baseball Playoff Presence with League-wide Bullpen Advertisements
New BetMGM Bullpen Jackpot promotion gives bettors a shot at $50,000 in bonus bets if a player hits a home run into the bullpen
BetMGM, a leading sports betting and iGaming operator, will serve as the official bullpen sponsor and backdrop for some of the most electrifying moments of the 2024 MLB playoffs. Through the partnership, BetMGM signage will be visible in every stadium’s bullpen throughout the postseason.
To celebrate, BetMGM is launching the $50,000 Bullpen Jackpot for the MLB playoffs. When a player hits a home run into the bullpen, all BetMGM customers who placed a qualifying wager on that player to hit a home run that day will win a share of $50,000 in bonus bets (contest not available in Nevada or Puerto Rico; bonus bets are non-withdrawable and expire in seven days).
The new promotion provides another tool for fans to engage with the long ball at BetMGM, succeeding the successful Grand Slam Jackpot promotion which paid out $1.85 million in bonus bets during the 2024 regular season. The integration of Angstrom, Entain’s sports modeling and analytics company, allowed BetMGM to vastly increase the breadth of their home run markets this season, resulting in a 256% increase on home run bets year-over-year.
“Sponsoring the bullpen is an incredible opportunity for BetMGM to expand our brand by being front and center during key playoff action,” said Matt Prevost, Chief Revenue Officer of BetMGM. “We already established ourselves as the home of the regular season home run, and the BetMGM Bullpen Jackpot allows us to build upon that momentum by giving customers a stake in every swing throughout the postseason.”
BetMGM will offer more markets than ever before for the 2024 playoffs, including series home runs for players, series home run leader, head-to-head matchups and more.
Adam Greenblatt
Gannett and BetMGM Announce Multi-Year Partnership
Gannett Co., Inc. announced a multi-year strategic partnership with BetMGM, a leading sports betting and iGaming operator. As part of the agreement, BetMGM will serve as the preferred online sportsbook and casino partner for USA TODAY Sports providing sports betting odds and betting information across the expansive USA TODAY Network in more than 200 local U.S. markets across 43 states with more than 300 digital news and media brands in the portfolio.
“We are thrilled to announce a re-imagined partnership with BetMGM, a trusted operator in the sports betting landscape. As a best-in-class partner, our goal is to deliver their trusted sports betting information to our audience of more than 44 million sports fans – especially now that football season has kicked off. We believe BetMGM complements our existing portfolio of partners and will enable us to drive further audience growth and engagement. We anticipate this collaboration will immediately lead to an increase in the overall monetization of our content platform,” said Michael Reed, Gannett Chairman and Chief Executive Officer.
The agreement incorporates BetMGM sports betting odds into stories and content sharing betting odds, moneylines, spreads and over/unders for games as well as a BetMGM “Bet Now” feature. BetMGM Sportsbook and BetMGM Casino will be listed as a partner on website footers across all USA TODAY Network publications.
“BetMGM is proud to partner with Gannett and the USA TODAY Network. Their unrivaled reach at a local and national level enables us to connect with a massive audience. By integrating odds and insights seamlessly into Gannett’s content, we’re empowering fans to stay informed and engaged with their favorite teams and games. We look forward to a successful partnership that fuels the excitement of sports betting throughout football season and beyond,” said BetMGM CEO Adam Greenblatt.
Gambling.com Group will serve the USA TODAY Network audience and sports enthusiasts BetMGM sports betting offers and expert insights leveraging their proprietary advertising technology in states where online gambling is regulated.
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