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Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech

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Playtech announced the launch of the new live game show, Super Mega Ultra, in collaboration with bet365. The game is now accessible to players in multiple territories, including the UK, Mexico and Ontario.

The live game show is crafted in-house and draws inspiration from one of bet365’s popular slots. It stands as a testament to the synergistic efforts between Playtech and bet365, aiming to provide players with an immersive live entertainment experience.

As wheel-based live game shows continue to gain popularity, bet365 has positioned itself at the forefront by offering a range of captivating options for players. The introduction of this innovative three-tier base game across two wheels further solidifies bet365’s reputation as a leading provider of premium, entertaining gaming experiences and high-quality, in-house gaming content.

The game features three payout levels – Super, Mega, and Ultra – providing players with the chance to win significant rewards. Each round offers maximum multipliers (×300 for Super, ×500 for Mega, and ×2500 for Ultra). The game starts at the Super level, and with each “Level Up” spin result, players advance to the next payout level, either Mega or Ultra.

To add to the excitement, two bonus rounds – 7s Heaven and Slot Spins – have been incorporated to further enrich the player’s gaming experience.

bet365 spokesperson commented: “We’re thrilled to unveil this new game to our global community, marking a significant milestone for us. It is a valuable addition to our Live Casino portfolio, taking our in-house game production to new heights. With the introduction of the three-tier base live game spanning two wheels, we’re setting a new industry standard – a testament to our commitment to creating innovative, top-quality and engaging game experiences for our players. Playtech’s expertise and collaboration were instrumental in the development of this exciting new game show. The partnership between both companies continues to drive success, as we continue to work together to create groundbreaking gaming experiences for players around the world.”

Kevin Kilminster, Chief Product Innovation Officer at Playtech Live, said: “We are excited to collaborate with bet365 to launch their bespoke Live game show, Super Mega Ultra to their player base. It is fantastic to see one of our most trusted partners taking the opportunity to continuously build bespoke content and utilise the knowledge and experience that the Playtech Live team has to offer. The debut of the three-tier base live game across two wheels is a new industry standard and reflects our joint dedication to crafting innovative, high-quality, and captivating gaming experiences for players. We look forward to continuing our strong and successful partnership with this world-class operator.”

The post Bet365 Debuts its Bespoke Live Game Show Super Mega Ultra in Collaboration with Playtech appeared first on European Gaming Industry News.

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Groove says its aggregator library passes 20,000 casino games

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Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.

According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.

Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”

Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.

Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”

The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive

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Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.

According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.

The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.

Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:

“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”

The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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OS Studios names Ishaan Arya country manager to lead India expansion

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OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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