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Arena Football League

SCCG Announces Partnership with Arena Football League





SCCG Management has announced a strategic partnership with the Arena Football League (AFL). This partnership marks a crucial step toward the AFL’s 2024 relaunch, which aims to solidify the league’s position through enhanced market access, innovative fan engagement, and operational excellence.

“Sports betting has become a part of the fan engagement experience while merging technology and sports. The AFL is pleased to journey with SCCG Management to create excitement through innovative platforms that will increase the AFL’s reach. There is no company better than SCCG Management who not only is the best in the game but connects to the overall vision of the league now and beyond,” said Commissioner Lee Hutton.

SCCG Management will leverage its extensive expertise and broad network to connect the AFL with leading sportsbook operators, DFS operators, and sportsbook data service providers, showcasing SCCG’s ability to open new opportunities and provide valuable insights. A focus will be placed on OTT platforms, fan engagement technologies, and expanding the league’s reach.

In addition, SCCG aims to pinpoint and foster partnership and sponsorship opportunities that bolster the AFL’s visibility. Through SCCG’s vast client network, the firm will introduce measures to enhance the league’s operations, incorporating aspects like gamification, the smart use of sports data, and the integration of streaming technologies. This strategy is designed to draw significant interest from the sports betting and gaming sectors, making the AFL an attractive platform for sponsorship.


“We’re thrilled to embark on this partnership with the Arena Football League as they step into a new era. Our collaboration is perfectly aligned, leveraging SCCG’s rich expertise in sports wagering and fan engagement, honed through our successful experiences with esteemed clients like the Cincinnati Bengals, Hendrick Motorsports, Race Team Alliance, and more. Together with the AFL, we’re poised to enrich the indoor football experience and expand the league’s appeal to a wider audience,” Stephen Crystal, Founder and CEO of SCCG Management, said.

“As a strategic partner to the Arena Football League, the team at SCCG is thrilled about the possibilities ahead. This partnership demonstrates the significance of creating meaningful opportunities across the gaming, sports, and media industries,” Peter Kula, Vice President of Global Strategy at SCCG Management, said.


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