The virtual sports provider Kiron Interactive had a strong presence at ICE London 2024, the last ICE gaming trade show held in London before it moves to Barcelona. In this Q&A, Letitia Palacios, Director of Sales at Kiron Interactive, discusses the importance of ICE for networking and lead generation, trends spotted at the event, and new Kiron products unveiled such as the flagship football game GOAL Premier. Palacios notes that ICE provides an invaluable opportunity to showcase Kiron’s innovations to operators and that the event generated exciting potential new business partnerships. She highlights how Kiron stays ahead of competition by constantly developing fresh content and technology like its new photo-realistic football game.

Hello, Leticia! Let’s start by talking about this year’s ICE – the last one in London. How important was it for Kiron in terms of networking, and how will Kiron’s presence at the event influence future work?

For anyone who is a prominent stakeholder in iGaming, ICE London is and has always been a must-attend event as it is still the premier gathering of its kind in the gambling industry.

ICE provides us with the perfect stage where Kiron Interactive can enjoy mixing with a truly international crowd of key decision-makers. With our array of products both existing and new for the event, we’ve got everything we need to put in front of the industry and showcase our innovations that we’re confident will set trends in both our existing markets and those we’re poised to enter.

2024 also saw a significant number of attendees from Latin America and it was a great experience to be able to share more about our products, content and service with them, and they can drive revenue and efficiencies for their brands.

As we know, this will be the last edition of the event in London before it makes the journey to its new headquarters in Barcelona, ​and we believe it will be an appropriate base for the gaming industry. We had a fantastic final event in London.

As a representative of Kiron, how successful was ICE for you? Was it promising in terms of new business?

It was very important to be present at ICE because it gave us the opportunity to show the new products we have and those we are about to launch on the market very soon.

For me, like every year, it was an incredible experience to be able to share facetime with colleagues in the sector, review trends and share with attendees the products that set Kiron apart as cutting-edge pioneers of virtual sports. We had a great show where we were able to present to operators from Latin America and the rest of the world and the feedback we gained was really positive, setting up several potential new business partnerships on the back of our product portfolio.

It was an incredibly busy three days, but a most rewarding and definitely an event that has delivered in terms of networking and lead generation.

Did you notice any specific trends at the event? Will they influence future Kiron projects going forward?

There is intense competition across global markets and this drives our creative processes resulting in the development of innovative products to present to the industry. It is important to continue renewing ourselves and creating content that transcends expectations while providing value propositions to operators and players.

Kiron differentiates by always being at the forefront of new trends and during ICE we presented the latest developments we have created using all the technology and know-how at our disposal. This makes us stand out in a crowded market and marks everything we do with a distinctive seal of high quality that puts us at the vanguard of the verticals we cater for.

Embodying this, we unveiled our latest flagship football product, GOAL Premier, which is set to revolutionise Virtual Sports products.

GOAL Premier delivers unmatched game visuals, incorporating cutting-edge photo-realistic player movement, flawless animation and next-gen CGI, offering players unprecedented realism and immersive action with a match every three minutes.

Our Instant Win portfolio is also received a significant boost, with three distinctive next-generation gaming experiences that are set to deliver fresh new gameplay to the genre with new themes and features that offer true diversity. Penguin Plunge, Crab Roulette and Roach Roulette all enjoyed a launch at ICE and bring a sense of fun, with exceptional visuals and character design that marry together with ease of play to raise the engagement bar for pick-up and-play betting entertainment.

We rounded off a comprehensive and significant array of major new product reveals with our entry into the hugely popular Crash game sector with an exclusive preview of Rodeo and Arm Wrestling. These hybrid sports titles feature side bets for additional engagement and are the first of their kind in the industry.

As you can see, our entire team has really pulled out the stops to ensure we had a product line-up that really shines and the reaction we received at ICE was incredible. It is this kind of opportunity that events like ICE deliver and Kiron will continue to bring its best to impress visitors wherever the venue is in future. Roll on Barcelona!