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ESPN Bet App Takes in More Money Since Dropping Barstool Brand

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Penn Entertainment Inc. is taking in more wagers from its new ESPN Bet sports-betting app than it did under the jettisoned Barstool brand, according to analysts and data from several states.

In Maryland, mobile wagers on ESPN Bet jumped to $42.4 million in December from $16.4 million under the Barstool name a year ago, according to state results reported last week. That placed Penn third behind industry leaders FanDuel and DraftKings Inc., and ahead of rivals BetMGM and Caesars Entertainment Inc.

In Iowa, Penn generated mobile sports wagers of $18.8 million in December, more than double the $7.2 million in the year-ago period, according to data released by the state last week.

“Preliminary data suggest the book improved on its predecessor’s small market share — and did so during a key seasonal period,” Brian Egger, a senior analyst with Bloomberg Intelligence, said.

While the ESPN Bet app is off to a fast start, Penn is confronting high costs and entrenched rivals in its quest for a bigger foothold in online gaming.

The casino operator based in Wyomissing, Pennsylvania, originally launched its sports-betting business under the Barstool name, after acquiring the online video and podcast company from sports commentator David Portnoy. After challenges associated with the controversial founder, Penn gave Barstool back to Portnoy and signed a $2 billion deal last year to license Walt Disney Co.’s ESPN brand.

The December numbers follow the strong launch for ESPN Bet on Nov. 14. Penn’s share of sports-betting revenue in November in six states was about 12%, according to Macquarie Group analyst Chad Beynon. That’s up from about 2% for Penn when it used the Barstool name.

“Though still early,” the reports for ESPN Bet are “positive,” Beynon wrote in a Jan. 3 research note. The brand will likely increase betting revenue because it appeals to a wider range of potential customers, including women, he said.

ESPN has been promoting the app on its TV shows, website and other outlets, using the site’s betting odds in stories, for example, rather than other brands.

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BetMGM and Marriott Bonvoy Launch World’s Game Sweepstakes, Sending Fans to New York for Sports Illustrated Beyond the Pitch Party

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BetMGM, a leading sports betting and iGaming operator, and Marriott Bonvoy are teaming up to send 10 grand prize winners and their guests to New York City for VIP access to SI Beyond the Pitch, a VIP Event Series produced by Authentic Live and Medium Rare and one of the most anticipated soccer celebrations of the summer.

Now through Sunday, June 21, 2026, eligible BetMGM players who link their BetMGM and Marriott Bonvoy accounts and wager a minimum of $10 can enter the Marriott Bonvoy & BetMGM World’s Game Sweepstakes for a chance to win an unforgettable soccer-inspired getaway featuring exclusive event access, travel, dining, hotel accommodations and Marriott Bonvoy points.

“At BetMGM, we’re always looking for ways to reward our players with legendary experiences they simply can’t get anywhere else. Partnering with Marriott Bonvoy for this event allows us to bring fans inside the velvet ropes during a once–in–a–generation moment on the global sports stage,” said Matt Prevost, Chief Revenue Officer at BetMGM.

Jamie Russo, VP of Global Financial Partnerships at Marriott International, said: “This summer is going to be historic for soccer fans, and through our collaboration with BetMGM, we’re bringing members to one of the most coveted events of the season. SI Beyond the Pitch in New York City puts them right at the center of the action, and it’s exactly the kind of experience this partnership was built to deliver.”

Marriott Bonvoy & BetMGM World’s Game Sweepstakes

The culmination of the SI Beyond the Pitch nationwide event series takes place in New York City on Saturday, July 18 for a star–studded celebration at the iconic Cipriani restaurant, featuring headline performances by 50 Cent and Diplo.

Through the sweepstakes, participants will have the opportunity to win a trip to attend the event, with prizes including:

Grand Prizes (10 winners, plus one (1) guest each):

• VIP access to the SI Beyond the Pitch Party

• Round–trip travel to New York City or $1000 in withdrawable bonus funds toward travel (varies by entry period)

• Three–night hotel stay at Moxy Lower East Side in New York, NY

• Dinner at L’Artusi Supper Club

Secondary Prizes (30 winners):

• $100 Bonus Bet

All Participants:

• 2500 Marriott Bonvoy points awarded for earning at least one (1) entry per entry period.

Players who have linked their BetMGM and Marriott Bonvoy accounts can enter by opting in on the BetMGM Sportsbook app or at BetMGM.com. A minimum $10 wager earns one (1) entry, with participants able to earn up to 25 entries per entry period. Winners will be selected weekly throughout the promotional period.

Additional terms and eligibility requirements apply. Bonus bets expire in seven (7) days and are non-withdrawable. This offer is not available in Nevada, New York, Ontario or Puerto Rico.

In 2024, BetMGM and Marriott Bonvoy launched a first-of-its-kind rewards collaboration which allows players in licensed states to link their Marriott Bonvoy and BetMGM accounts and earn BetMGM Rewards points when they wager using the sports betting app or play at the award-winning online casino. Players can exchange BetMGM Rewards points for Marriott Bonvoy points, up to 1 million points annually, to redeem extraordinary experiences, including future free nights with Marriott Bonvoy’s more than 30 hotel brands and 10,000 destinations globally.

BetMGM currently operates in 30 markets with mobile and retail offerings.

The post BetMGM and Marriott Bonvoy Launch World’s Game Sweepstakes, Sending Fans to New York for Sports Illustrated Beyond the Pitch Party appeared first on Americas iGaming & Sports Betting News.

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Andy Masi

BetMGM Partners with Tailgate Beach Club

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BetMGM, a leading sports betting and iGaming operator, announced a partnership with Tailgate Beach Club at Mandalay Bay Resort and Casino, Las Vegas’ newest sports and pop culture dayclub. Conceived by Clique Hospitality Group, the sports and pop culture poolside paradise will feature the BetMGM brand, enhancing the way fans experience live sports in a one-of-a-kind destination on the Las Vegas Strip.

As part of the collaboration, BetMGM will have a prominent presence throughout Tailgate Beach Club, including an on-site activation team to introduce new players to the BetMGM app, along with digital and static signage featuring live odds displays. The venue will serve as a gathering place for BetMGM players, with watch parties centered on marquee matchups and major sporting events. The activation builds on BetMGM’s broader presence across the Las Vegas Strip, which includes nine retail Sports Books at MGM Resorts properties.

“Tailgate Beach Club’s mission of blending the energy of Las Vegas dayclubs and sports into a signature venue goes straight to the heart of BetMGM’s DNA — creating legendary moments players can’t get anywhere else. This opportunity allows us to deliver incredible memories for fans, introduce our product to new audiences, and reinforce our Las Vegas roots,” said Matt Prevost, Chief Revenue Officer at BetMGM.

Steps away from Allegiant Stadium, Tailgate Beach Club features heated pools, premium cabanas and more than 125 feet of LED screens to deliver a 360-degree viewing experience for up to 2000 guests. The venue combines live DJs, games, and a high-energy poolside atmosphere with game-day bites and beverages.

Tailgate Beach Club underscores Nevada’s central role in BetMGM’s strategy as the epicenter of its omnichannel advantage, uniting premier MGM Resorts destinations with a leading digital betting platform. Activating at a flagship Strip location where live entertainment and sports culture converge allows BetMGM to further strengthen its connection between in–venue experiences and online wagering.

“Tailgate Beach Club was built to bring that game day energy into a setting you can only find in Las Vegas. Partnering with BetMGM takes that experience to another level, giving fans more ways to engage with the action while enjoying the atmosphere, service and entertainment we’re creating at Tailgate,” said Andy Masi, Founder of Clique Hospitality.

The post BetMGM Partners with Tailgate Beach Club appeared first on Americas iGaming & Sports Betting News.

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Almir Ribeiro

BetMGM Brazil hires veteran journalist to lead government relations

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BetMGM Brasil has appointed Fernando Vieira de Mello, a journalist with more than 30 years of experience across media, journalism and entertainment, to strengthen its government relations strategy in the country.

The hire comes as Brazil’s regulated betting market enters a phase of consolidation and maturity.

Vieira de Mello is widely recognised in Brazil’s communications market for his career at Grupo Globo, TV Bandeirantes, Rádio Bandeirantes and TV Cultura, where he held roles as reporter, anchor, journalism director and institutional relations executive.

Most recently, he served as director of institutional relations for São Paulo at Grupo Globo, building dialogue with market segments and regulatory bodies across the Brazilian ecosystem.

“Fernando brings a rare combination of experience in communications, management, institutional relations and a deep understanding of Brazil’s media ecosystem,” said Almir Ribeiro, CEO of BetMGM Brasil.

“His arrival further strengthens our long-term vision for the country.”

Vieira de Mello pointed to the scale of the opportunity ahead.

“Few sectors in Brazil will go through such an intense process of transformation and reputation building over the coming years as online betting.

BetMGM enters this moment with very solid attributes: an operation backed by two global groups of enormous credibility, exclusive focus on regulated markets and a clear long-term vision for Brazil.”

The appointment reflects BetMGM’s broader effort to deepen engagement with strategic stakeholders and advance its governance, responsibility and sustainable market-building agenda in Brazil.

BetMGM Brasil

Launched in January 2025, BetMGM Brasil is a joint venture between MGM Resorts International and Grupo Globo. Headquartered in São Paulo, the company was among the first 14 operators to receive definitive authorisation to operate in Brazil’s regulated betting market.

Beyond Brazil, BetMGM offers online gaming and betting platforms in 29 regulated US states and across Europe.

The post BetMGM Brazil hires veteran journalist to lead government relations appeared first on Americas iGaming & Sports Betting News.

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