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Blazesoft Clinches Three New European Partners via Relax Gaming’s Silver-Bullet Programme
Blazesoft, the company behind Fortune Coins Casino, Zula Casino and more recently Sportzino, acquired three new partners to bring a fresh line of casino-style games to its free-to-play platforms, powered by Relax Gaming’s Silver-Bullet programme.
Under the terms of the deal, all Blazesoft brands will have access to slot and other casino-style genre games from Print Studios, Max Win Gaming and 4ThePlayer.
With a global market of over 85M active online slot players, Max Win Gaming produces games with authentic slot culture by a team of dedicated professionals, all of which are experts in the online slot industry.
Founded in 2020, Print Studio is a boutique casino game studio, specifically tailored to users in search of deeper gameplay. All games are built in-house by an international team of professionals with years’ worth of experience in the game development industry.
Founded in 2018 by two luminaries of the gaming sector, 4ThePlayer is an up-and-coming innovator of mobile-first gambling games. The European provider’s mission is to create the most exciting games for players, using only the best math profiles with big win potential and engaging game mechanics.
Blazesoft is a leading provider of social gaming solutions in the US and Canada, dedicated to providing a superior free-to-play gaming experience. Blazesoft’s brands Fortune Coins Casino and Zula Casino have already acquired over 4 million registered users. Based on this success, Blazesoft recently released its one-of-a-kind sports venture, Sportzino, featuring a blend of social sports predictions and casino-style gaming.
In addition to the recent partnerships with Max Win Gaming, Print Studios and 4ThePlayer, Blazesoft has forged deals with several other notable gaming providers, including Pragmatic Play, Slotmill, Fantasma Games, Booming Games and more.
Blazesoft’s Head of Strategic Partnerships and Marketing Yuliya Ivanisova said: “We are excited at the impact that the partnerships via Relax’s Silver Bullet program will have on the growth of all Blazesoft brands. This strategic partnership with Relax Gaming will help boost our game selection even more and strengthen Blazesoft’s position as the fastest-growing multi-brand operator in the North American social gaming industry.”
Shelley Hannah, Chief Product Officer at Relax Gaming, said: “We are delighted to be able to see new partnerships develop via our Silver Bullet program, and this was exactly what we had hoped for when we first conceived the idea. Bringing such forward-thinking brands such as Print Studios, Max Win Gaming, and 4ThePlayer to Blazesoft is sure to create an incredibly varied portfolio of content for players to enjoy.”
Allwyn
UK High Court Rejects Legal Challenges Relating to the National Lottery Licence
On 17 April 2026, the UK High Court rejected in full the claims brought by The New Lottery Company Limited (TNLC) and Northern & Shell PLC (N&S) against the Gambling Commission in relation to the award of the Fourth National Lottery Licence.
In summary, the claims alleged that the Gambling Commission had wrongly awarded the Fourth National Lottery Licence to Allwyn, and that instead, TNLC should have won the competition. The claims also alleged that the Gambling Commission and Allwyn had entered into impermissible modifications to the Licence arrangements following the competition.
The lengthy trial of the claims took place in the High Court before Mrs Justice Joanna Smith between 9 October and 2 December 2025, with an additional day on 13 January 2026.
The High Court has now ruled in favour of the Gambling Commission on all of the claims, rejecting the allegations which had been made.
This is an important judgment for the future of The National Lottery. This judgment makes clear that the Gambling Commission ran a fair and robust competition to award the Fourth National Lottery Licence, and that none of the contested changes to the Licence, in the course of its implementation, were substantial or contrary to the relevant procurement regulations.
The judgment gives resounding support to Good Causes by enabling Allwyn, with oversight from the Commission, to continue with their plans of investment in The National Lottery without further distraction.
The National Lottery is one of the world’s largest lotteries and since launching in 1994, National Lottery players have collectively raised more than £52 billion for more than 670,000 Good Causes across the UK, transforming lives and contributing to the arts, sport, heritage and communities.
The post UK High Court Rejects Legal Challenges Relating to the National Lottery Licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Africa
Incentive Games launches Mega Flight and Velocity with Hollywoodbets
Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.
The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”
Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”
The post Incentive Games launches Mega Flight and Velocity with Hollywoodbets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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