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Gambling Harms Support Delivered by Third Sector Helped Nine Out of 10 Improve Condition – Annual Statistics Reveal

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New GambleAware data from the National Gambling Treatment Service (NGTS) and the newly commissioned National Gambling Support Network (NGSN) highlight high efficacy and impact.

Nine in 10 people (88%) who completed treatment through the National Gambling Treatment Service – commissioned by the charity GambleAware – saw an improvement in their condition, according to the latest data released.

The National Gambling Treatment Service comprises 10 organisations operating across England, Scotland and Wales. The network provides free and confidential treatment, early intervention and prevention services for anyone experiencing gambling-related harms. Every year, nearly 7000 people access structured support through the network, and over 44,000 calls are answered by the National Gambling Helpline.

Despite considerable demand, waiting times were very short with 1 in 2 (50%) people seen within five days after their referral, and 3 in 4 (75%) seen within just nine days.

Anna Hargrave, Chief Commissioning and Strategy Officer at GambleAware, said: “Today’s data clearly demonstrates the value of the prevention-focused approach applied through our network. It is a timely reminder of the importance of investing in early treatment – especially as recently reported figures from the Gambling Commission suggest prevalence of harmful gambling may be much larger than previously estimated.”

In April, GambleAware relaunched the treatment service as the National Gambling Support Network (NGSN) – and demand for services has already risen. In April-June 2023, there was a 24% year-on-year increase in calls to the National Gambling Helpline, and a 46% year-on-year increase in early intervention – including guided, online and in person support – delivered through the Helpline. This is in addition to an 18% rise in demand for structured treatment.

Graham England, CEO at Ara Recovery for All, said: “NGSN services represent the first line of defence in supporting and reaching people before problems with gambling become catastrophic consequences. We are talking about brilliant, dedicated teams making a decisive difference in the lives of thousands of people across Great Britain. The latest data from this network commissioned through GambleAware, highlights just how effective, and desperately needed, those tailored, community-focused, interventions are.”

The figures published by GambleAware highlights the effectiveness of the services provided and the emphasise on early intervention and prevention – but the charity has issued a stark warning that they could collapse under the Government’s current proposals for the implementation of the statutory levy on gambling operators.

Zoë Osmond, CEO of GambleAware, said: “We welcome the government’s forthcoming statutory levy on gambling operators – it is a measure we have long called for to make sure that funding for vital research, treatment and prevention of gambling harms is both long-term and transparent. However, the focus on specialist-led services means right now, hundreds of dedicated third sector support workers are deeply concerned about their future and the future of the communities they serve.

“There is an urgent need for reassurance from Government that these essential services will be protected during and following the transition. We cannot lose the vast years of experience and expertise contained in the National Gambling Support Network and the wider third sector.”

In addition to hampering the third-sector’s ability to deliver vital services, leading experts have also raised concerns that the Government’s proposed new system would increase pressure on the NHS’ finances and waiting lists.

Professor Dame Clare Gerada said: “From my experience running the NHS Primary Care Gambling Service, which is part of the National Gambling Support Network, I have seen first-hand the benefits of being part of a thriving and connected third sector ecosystem. My experience has also made it abundantly clear that whilst the NHS gambling clinics have a place in the system, what we also need is an approach which aims to prevent gambling harms from escalating – before people find themselves at the much more serious point of needing specialist care.

“Gambling harms are a societal, public health issue – not just a medical one. Whilst the specialist sector has a valuable and important role, relying predominantly on this sector is neither financially viable nor logistically feasible.”

ADM

Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market

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Studio cites integrations with Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, Goldbet and Diecimilauno via Octavian and Light & Wonder.

Peter & Sons said it has expanded its distribution in Italy and is now live with approximately 70% of the country’s leading operators under the Agenzia delle Dogane e dei Monopoli (ADM) license.

The studio attributed the milestone to operator partnerships including Sisal, SNAI, PokerStars, Eurobet, Betsson Italy, Lottomatica, and Goldbet and Diecimilauno, with distribution supported by aggregators Octavian and Light & Wonder. Peter & Sons said the network is expected to grow further.

Italy remains one of Europe’s most established regulated iGaming markets, with concentrated operator share and extensive go-live requirements. Peter & Sons said Italian players can access titles including Barbarossa Dragon Empire, Barbarossa Revenge, and Thunderhawk.

Lauryn Duncan, Head of Sales at Peter & Sons, said: “Italy has become one of our most important markets, not because it was new to us, but because of how quickly it has evolved into a key part of our distribution network. Reaching 70% of the market is a strong validation of the partnerships we’ve built with leading operators and aggregators. It’s a market that demands quality, structure, and consistency, and we’re proud to see our games resonate so well within that environment.”

The post Peter & Sons says it now reaches 70% of Italy’s ADM-licensed operator market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blue Bird Bonus

EdgeLabs Signs Content Partnership with Stake

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EdgeLabs has signed a new content partnership with Stake that will bring more than 50 games from the EdgeLabs portfolio to the platform, including Blue Bird Bonus, Diamond 10x and Mark of Z, alongside casino-style titles such as Emily’s Treasure and Kandy Land Keno. The agreement expands EdgeLabs’ reach with a major global operator while giving Stake access to additional multilingual content and promotional tools across key markets.

In addition to its slot titles, Stake will also leverage EdgeLabs’ casino-style games, including the fish-shooting title Emily’s Treasure and keno game Kandy Land Keno, enhancing the overall player experience within its ecosystem.

Founded in 2017, Stake has rapidly become one of the world’s largest online casino and sportsbook. With a major focus on community engagement, the platform also offers a sweepstakes casino model, providing free-to-play experiences to its users.

Similarly, EdgeLabs’ team brings decades of industry experience, building a high-quality game portfolio supported across 35 languages and 95 currencies, with reach across North America, Europe and Asia. The studio focuses on optimizing partnerships through offering bespoke content, pre-release exclusives and a fully integrated suite of promotional tools.

By combining efforts, both companies aim to accelerate their respective commercial growth objectives and further establish themselves as key players for online free-to-play entertainment.

Marina Rodov, CEO of EdgeLabs, said: “We’re delighted to take our relationship with Stake to the next level. We will now be able to work closely and mutually boost our business by providing our best-in-class games, promotional tools, and account management. We are confident that with our games and Stake’s volumes, this will be a fruitful partnership for both companies.”

Caelum Ferrarese of Stake said: “We’re very excited to begin our partnership with Edgelabs. With Edgelabs’ catalogue of top-quality slots content, combined with a close, working relationship, the sky is the limit for what we can achieve together across a wide range of markets.”

The post EdgeLabs Signs Content Partnership with Stake appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria

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Bally’s Intralot S.A. (Bally’s Intralot) has announced that its Australian subsidiary, Intralot Gaming Services (IGS) has been awarded a new 15-year Electronic Gaming Machine (EGM) Monitoring Licence for the State of Victoria, effective 16 August 2027.

This landmark award positions Bally’s Intralot to deliver a new generation of technology, transparency and collaboration to one of the world’s most mature and highly regulated gaming markets.

Approximately 26,300 EGMs will be connected to the Monitoring System which will provide a vital role in ensuring the ongoing integrity of EGM transactions in gaming venues. It will also provide data and information on EGMs for regulatory, harm minimisation, taxation and research purposes.

Under the licence, IGS will also be responsible for the delivery, operation and maintenance of the statewide Pre-commitment System for all EGMs in Victoria, including 2628 EGMs at the Melbourne casino.

A New Technology Era for Victoria

IGS will deploy a next-generation, cloud-enabled monitoring platform designed to deliver:

• Real-time monitoring and reporting

• Advanced data analytics capabilities

• Best-in-class cybersecurity protections

• Scalable architecture to support evolving regulatory requirements

• Future-ready integration enabling seamless connectivity with venues, manufacturers and regulatory systems

“This award represents a major milestone for Bally’s Intralot and IGS and is a significant investment in the future of Victoria’s gaming technology infrastructure. We look forward to working with the Victorian Government, the Victorian Gambling and Casino Control Commission, and industry stakeholders to deliver a secure and transparent monitoring system that supports integrity and player protection,” said Robeson Reeves, CEO of the Bally’s Intralot Group.

IGS and Bally’s Intralot will commence planning and stakeholder engagement in the coming months to support a carefully managed, smooth and seamless transition.

The post IGS Awarded 15-Year Electronic Gaming Machine Monitoring Licence in Victoria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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