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Gambling Harms Support Delivered by Third Sector Helped Nine Out of 10 Improve Condition – Annual Statistics Reveal

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New GambleAware data from the National Gambling Treatment Service (NGTS) and the newly commissioned National Gambling Support Network (NGSN) highlight high efficacy and impact.

Nine in 10 people (88%) who completed treatment through the National Gambling Treatment Service – commissioned by the charity GambleAware – saw an improvement in their condition, according to the latest data released.

The National Gambling Treatment Service comprises 10 organisations operating across England, Scotland and Wales. The network provides free and confidential treatment, early intervention and prevention services for anyone experiencing gambling-related harms. Every year, nearly 7000 people access structured support through the network, and over 44,000 calls are answered by the National Gambling Helpline.

Despite considerable demand, waiting times were very short with 1 in 2 (50%) people seen within five days after their referral, and 3 in 4 (75%) seen within just nine days.

Anna Hargrave, Chief Commissioning and Strategy Officer at GambleAware, said: “Today’s data clearly demonstrates the value of the prevention-focused approach applied through our network. It is a timely reminder of the importance of investing in early treatment – especially as recently reported figures from the Gambling Commission suggest prevalence of harmful gambling may be much larger than previously estimated.”

In April, GambleAware relaunched the treatment service as the National Gambling Support Network (NGSN) – and demand for services has already risen. In April-June 2023, there was a 24% year-on-year increase in calls to the National Gambling Helpline, and a 46% year-on-year increase in early intervention – including guided, online and in person support – delivered through the Helpline. This is in addition to an 18% rise in demand for structured treatment.

Graham England, CEO at Ara Recovery for All, said: “NGSN services represent the first line of defence in supporting and reaching people before problems with gambling become catastrophic consequences. We are talking about brilliant, dedicated teams making a decisive difference in the lives of thousands of people across Great Britain. The latest data from this network commissioned through GambleAware, highlights just how effective, and desperately needed, those tailored, community-focused, interventions are.”

The figures published by GambleAware highlights the effectiveness of the services provided and the emphasise on early intervention and prevention – but the charity has issued a stark warning that they could collapse under the Government’s current proposals for the implementation of the statutory levy on gambling operators.

Zoë Osmond, CEO of GambleAware, said: “We welcome the government’s forthcoming statutory levy on gambling operators – it is a measure we have long called for to make sure that funding for vital research, treatment and prevention of gambling harms is both long-term and transparent. However, the focus on specialist-led services means right now, hundreds of dedicated third sector support workers are deeply concerned about their future and the future of the communities they serve.

“There is an urgent need for reassurance from Government that these essential services will be protected during and following the transition. We cannot lose the vast years of experience and expertise contained in the National Gambling Support Network and the wider third sector.”

In addition to hampering the third-sector’s ability to deliver vital services, leading experts have also raised concerns that the Government’s proposed new system would increase pressure on the NHS’ finances and waiting lists.

Professor Dame Clare Gerada said: “From my experience running the NHS Primary Care Gambling Service, which is part of the National Gambling Support Network, I have seen first-hand the benefits of being part of a thriving and connected third sector ecosystem. My experience has also made it abundantly clear that whilst the NHS gambling clinics have a place in the system, what we also need is an approach which aims to prevent gambling harms from escalating – before people find themselves at the much more serious point of needing specialist care.

“Gambling harms are a societal, public health issue – not just a medical one. Whilst the specialist sector has a valuable and important role, relying predominantly on this sector is neither financially viable nor logistically feasible.”

eSports

Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028

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Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.

The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.

EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.

“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”

Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”

EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.

The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

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Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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ThrillTech secures AGCO supplier licence for Ontario launch

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ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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