Latest News
DigitalEjis Launches World’s First Software That Can Accurately Predict Gambling Addiction
DigitalEjis Limited has launched the world’s first software that can accurately predict gambling addiction.
DigitalEjis is an innovative research and development company that was established to develop a solution aimed at addressing the significant problem of addiction across digital industries, starting with gambling and gaming. Based on years of fundamental scientific research by world renowned institutions, and enhanced by tools such as machine learning and AI, the result is the world’s first software that can accurately predict the possibility of a person, who may never have gambled before, developing a pathological gambling addiction before they place a single bet.
DigitalEjis’ software is also able to monitor betting behaviour, enabling operators to prevent deterioration in the mental health of their players and, in the rare case of addiction taking hold, provide digitally delivered, professional intervention to directly help players who are in trouble.
DigitalEjis’ mission is to support both operators and regulators to create a safe, fun and entertaining gaming environment for anyone approaching the world of gaming by enabling operators to understand their players better and so adapt their betting experiences to protect the most sensitive groups without compromising anyone’s fun.
DigitalEjis’ predictive system is unique: other existing software merely identifies addiction when compulsive gambling behaviour is already underway and, therefore, it may be too late to intervene.
Ian McLoughlin, CEO of DigitalEjis, said: “The betting brands I have launched in the past have delivered unprecedented growth through focusing on providing an entertaining experience in a safe, regulated environment. We at DigitalEjis, feel the ethical need to give operators instruments to do even more to protect their players right from their first encounter with gaming. This is why, with the help of our scientists and partners, we have developed a product which is a big step forwards in player protection.”
The DigitalEjis wider team includes over 15 experts belonging to the most famous psychology and neuroscience institutions who have worked for years on the topics around addiction and in the past 12 months have collaborated exclusively with Ian and the team to advance the scientific understanding of addiction and productize this new understanding.
Lead Scientist Dr. Aleksandar Matic said: “This tool is a game-changer in addiction science, merging advanced algorithms, data, and insights from computational neuroscience and psychology. This is the only way currently available of accurately predicting gambling addiction at the individual level before a single bet is placed, which enables proactive measures for a healthier society.”
Angela Gemma, General Counsel of DigitalEjis, said: “The issue of player protection is very sensitive both in the Italian and international markets. Italian politics has made this clear and ADM (the Italian regulatory and supervisory authority in the sector of gambling) has always been at the forefront in encouraging the adoption of protection systems such as the setting of preventative gaming limits by players or self-exclusion from all platforms. The aim of DigitalEjis is to provide the tool that was missing, addiction protection, which, thanks to fundamental scientific discoveries, augmented by artificial intelligence, allows prediction and hence prevention rather than just diagnosis.”
Francesco Gaziano, CMO and Business Development lead at DigitalEjis, said: “Market response to our proposals since the beginning of the football season has exceeded our wildest expectations. Shortly we will announce important national and international partnerships with gambling companies that want to be leaders and not followers in the topic of player protection from the first moments of customer interaction. One of the achievements we are most proud of is that the player’s assessment takes place without interfering with the registration process of the operator and that integration efforts to include our prediction software require zero work on behalf of operators so as not to disturb crucial aspects of their business.”
B2B iGaming
Gamblers Connect Strengthens Trust with Launch of Verified Sources Panel
Gamblers Connect, the independent B2B iGaming media platform, has introduced a Verified Sources panel that appears at the bottom of every article, linking each factual claim directly to named primary documents hosted on the original source’s own domain.
The panel lists the specific sources consulted, identifies the issuing authority, and includes editorial notes explaining what has been verified and where the limits of the available evidence exist. Positioned immediately beneath the article body, each source is presented in the order it was consulted and includes the responsible individual or office where applicable.
Each entry also includes relevant disclosure tags drawn from the newsroom’s editorial taxonomy, and a direct hyperlink to the original document on the source’s own domain, allowing readers to verify the reporting in a single click.
The initiative responds to widespread practices in online publishing where sources are hidden, paraphrased or omitted altogether, leaving readers to rely on trust rather than independently verifiable evidence.
Luka Dimitrijevic, Partnerships & Operations Lead at Gamblers Connect, said: “Trust is not something a media outlet can declare. It is something the reader gives, and only once they can see the documents the story was built from. The Verified Sources panel exists so that verification is never more than one click away. If a claim in a story is worth making, the source behind it is worth linking to.”
The post Gamblers Connect Strengthens Trust with Launch of Verified Sources Panel appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Boaster Fnatic
Esports World Cup: Level Up Returns to Prime Video June 26 with Season Two
Esports World Cup: Level Upreturns for its second season on June 26, with all five episodes dropping that day exclusively on Prime Video. Directed by Emmy-winning filmmaker R.J. Cutler (Martha (Netflix), Billie Eilish: The World’s A Little Blurry (Apple TV)), the five-part docuseries goes inside the human stories behind the world’s largest esports competition, following players, Clubs and families through the pressure and ambition of the 2025 Esports World Cup.
Set in Riyadh, Saudi Arabia, during the seven-week event, the new season follows the chase for the $70 million prize pool and the EWC Club Championship, while showing the personal journeys at the heart of the competition. The series captures what it takes to compete on a global stage where one match can change a career, a season can define a Club, and a single moment can turn a player into a star.
Produced by This Machine (a part of Sony Pictures Television), with director R.J. Cutler, showrunner John Dorsey and executive producers Jane Cha Cutler, Trevor Smith, Elise Pearlstein and Mark Blatty all returning for the second season, Esports World Cup: Level Up takes a vérité-style approach to esports, capturing the sacrifice, stakes, and rising fame of the world’s top competitive gamers.
Featured players include Jake “Boaster” Howlett (Fnatic; VALORANT), Vivi “Vivian” Indrawaty (Team Vitality; MLBB), Kasimili “Soka” Tongamoa (Team Falcons; Call of Duty: Warzone), Xiao Hai (KuaiShou Gaming; Fatal Fury: City of the Wolves) and Garidmagnai “bLitz” Byambasuren (Mongolz; Counter-Strike). To bring the players’ personal stories to the forefront, the film’s crew was on set in Riyadh for seven weeks and also traveled to locations across the U.K., U.S. and Indonesia for rare at-home visits.
Standout storylines woven throughout the series include:
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Magnus Carlsen (Team Liquid, Chess) – Widely considered the greatest chess player ever, Carlsen faces the isolation of dominance, with no traditional peaks left to conquer. His story follows his shift into esports, where a new generation of challengers awaits.
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Boaster (Fnatic, Valorant) – As Valorant debuts at the event, the British competitor’s journey from aspiring actor to title contender shows there’s no single path to success, shaped by resilience through personal and professional setbacks.
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Xiao Hai (KSG, Street Fighter) – A reigning champion shaped by strict discipline, Xiao Hai was competing against adults by age six. Now a father, he balances global competition with family life.
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Vivian (Team Vitality, Mobile Legends: Bang Bang) – Competing for a life-changing prize, Vivian’s story centers on overcoming recent setbacks and confronting childhood trauma.
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The Mongolz & bLitz (Counter-Strike 2) – Led by their star player bLitz, this grassroots Mongolian team has risen from obscurity to national prominence, becoming symbols of pride and perseverance.
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Soka (Team Falcons, Call of Duty: Warzone) – The reigning champion faces pressure on multiple fronts, dealing with rivalries from former teammates while navigating a turbulent home life.
- Coach ArSy (Team Liquid, Mobile Legends: Bang Bang) – Offering a rare coaching perspective, ArSy draws on a difficult upbringing to lead and inspire his team’s pursuit of redemption.
“Level Up captures the human side of what we are building with the Esports World Cup,” said Ralf Reichert, CEO, Esports Foundation. “EWC creates the stage: the best games, the best Clubs, the best players, life-changing stakes and moments that bring together a global gaming community of billions. The documentary takes you closer to the people inside those moments: their pressure, their ambition, their families and the stories that make esports meaningful to a new generation.”
“This next chapter deepens our exploration of a global phenomenon that is as much about human ambition and identity as it is about competition,” said Cutler. “Esports is one of the most dynamic cultural movements of our time. In season two, we continue to chronicle not just the competition, but the lives, dreams, and sacrifices of the players at the center of it, revealing a world that is both intensely personal and globally resonant.”
Around those player journeys, the series also captures the wider cultural energy of the Esports World Cup, where sport, music, entertainment and gaming meet. In addition to elite competition, Level Up showcases moments from a star-studded lineup of musical artists and athletes, including opening headliner Post Malone, who shows off his gaming skills backstage; grandmaster Magnus Carlsen, who triumphs in his first chess esports event; and football icon Cristiano Ronaldo, who ushers the Club Championship trophy to the stage in a dramatic closing ceremony.
The magnitude of the Esports World Cup is also seen through the reactions of some of the world’s biggest sports and entertainment figures, including reigning F1 champion Lando Norris; Brazilian football legends Ronaldo Nazario and Kaká, who go one-on-one in an EA FC showmatch; professional footballer Alisha Lehmann; skateboarder Tony Hawk; and tennis star Nick Kyrgios, who stated: “The crowd, the atmosphere, is literally better than Wimbledon or any Grand Slam.”
The Esports World Cup 2025 marked a defining moment in competitive gaming. In its second year, EWC reached 750 million viewers worldwide and generated 350 million hours watched, with peak concurrent viewership of nearly 8 million during the League of Legends at EWC ’25 tournament. Coverage was delivered across 28 platforms through 97 broadcast partners and more than 800 channels in 35 languages. Twenty-five tournaments spanning 24 games featured more than 2,000 players representing approximately 200 Clubs from over 100 countries.
The 2026 edition of the Esports World Cup will be held in Paris, France from July 6 through August 23, as the top Clubs in the world compete for $75 million and the 2026 EWC Club Championship trophy.
The post Esports World Cup: Level Up Returns to Prime Video June 26 with Season Two appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGLC license
Tonybet Secures Alberta iGaming License as Regulated Market Opens
Tonybet, an international iGaming operator already licensed in Ontario and Kahnawake, today announced that it has received an iGaming license from the Alberta Gaming, Liquor and Cannabis Commission (AGLC), clearing the company to operate in Alberta’s regulated online gaming market.
The license allows Tonybet to enter Alberta, Canada’s second province to introduce a competitive, multi-operator iGaming market following Ontario’s launch in 2022. It also extends Tonybet’s Canadian footprint, reinforcing the company’s position as one of the most broadly licensed operators in the country.
Alberta’s regulated market represents a significant opportunity. The province has an estimated population of nearly 5 million, a strong sports culture, and a regulatory framework designed to channel existing online gaming activity into a licensed, player-protected environment. Tonybet intends to bring the same localized approach that has driven its growth in Ontario – combining regionally relevant sports betting markets, responsible gaming tools, and dedicated customer support – to Alberta from day one.
“Alberta is taking the right approach – building a regulated market that puts player protection and operational standards at the center from the start. That’s exactly the kind of environment we want to operate in. We’ve spent years proving in Ontario that you can grow a business and maintain the highest compliance standards at the same time – registrations and gross gaming revenue in the province both grew by 52% in 2025, with responsible gaming embedded in that success rather than working against it. Securing this license means we can bring the same commitment to Alberta, and we plan to be fully operational in the market,” said Dmitry Arabuli, CEO of Tonybet.
Tonybet has already begun preparations for its Alberta launch, including platform localization, integration with the province’s centralized self-exclusion system, and commercial onboarding with the Alberta iGaming Corporation (AiGC).
The post Tonybet Secures Alberta iGaming License as Regulated Market Opens appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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