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Flutter’s Sky Bet and EFL Launch Transformational “Building Foundations” Football Fund
Flutter Entertainment’s leading UK sports betting brand Sky Bet, the title partner of the English Football League (EFL), and the EFL are launching the “Building Foundations” Fund to provide £6m of vital funding for community projects across England and Wales.
The “Building Foundations” Fund represents the largest multi-year sponsor-backed fund dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives.
From the current 2023/24 season, Sky Bet will invest £1 million per year into the Fund. A panel of industry experts, including Sky Bet ambassador Jeff Stelling, will agree the winning bids across a range of categories, such as improving local sporting facilities or promoting the physical and social benefits of the game. To mark the start of the “Building Foundations” Fund, Club Community Organisations (CCOs) at each of the 72 EFL Clubs will have the opportunity to spend an initial £10,000 grant.
Dan Colton, Managing Director at Sky Bet, said: “We’re incredibly proud of our long-standing partnership with the EFL – it’s a relationship that has gone from strength to the strength over the past decade and we wanted to raise the bar further still with the ‘Building Foundations’ Fund. The Fund is a core pillar of our new agreement with the EFL and we’re very excited to see the impact the £6 million will have on such important projects across England and Wales.”
EFL chair Rick Parry said: “Unrestricted funding for community activity on this scale is hard to find and presents an exciting opportunity for EFL clubs to further enhance the impact in the areas they are located. We are extremely grateful to Sky Bet for its ongoing support to the professional game in this country and this new investment via the ‘Building Foundations’ Fund will create a long-lasting legacy for the EFL and Sky Bet partnership.”
Jeff Stelling, former Sky Sports Soccer Saturday lead presenter, said: “Everybody knows my love of the English Football League. I also know all too well how lower league clubs and the communities around them struggle for financial support. I’m delighted to play a part in the ‘Building Foundations’ Fund and I truly believe it presents a great opportunity to make a real difference.”
Former Leicester City, Liverpool and England star Emile Heskey joined Sky Bet Managing Director Dan Colton and EFL chair Rick Parry at Barnsley’s 3G pitch to meet participants from its walking football programme, an existing community scheme for over 35’s that will benefit from the 2023/24 funding.
Blackburn Rovers plan to use the initial £10,000 to grow its “Remember the Rovers” programme which holds weekly sessions at Ewood Park, bringing people living with dementia together, who may otherwise be in social isolation, through the power of footballing memories.
Latest News
BF Group Launches Enhanced Platform for Sports Betting and Casino Operators
BF Group, a leading innovator in the gaming and betting industry, proudly announces the launch of the latest version of their comprehensive platform designed for sports betting and casino operators. This new iteration stands out with its cutting-edge design solutions, leveraging a headless approach to ensure seamless and modern operations.
The platform is already live with BF Group’s clients, including the leading Polish sportsbook operator, LV BET.
Marcin Doszczecko, CEO of LV BET Poland and Latvia, shared his enthusiasm: “After the initial tests, we are thrilled to be part of the pilot phase of BF Group’s new platform. We’ve observed significant improvements in operational flow and profitability. The feedback from our VIP players has been overwhelmingly positive, underscoring the platform’s quality and effectiveness.”
Wiktor Grabarczyk, CEO of BF Group, commented: “We continually develop our platforms and other products, but the improvements in this iteration are so significant that we present it as a new stage in our product evolution. We are pleased to provide our partners with an even better tool, ensuring operators and their players have a comfortable and enhanced experience with our sports betting products.”
The post BF Group Launches Enhanced Platform for Sports Betting and Casino Operators appeared first on European Gaming Industry News.
Latest News
From Lisbon to the World: Lisboa Unicorn Capital Takes Oddsgate to Collision
Oddsgate was selected by Lisboa Unicorn Capital to participate in Collision, an internationally renowned event that will take place in Toronto, Canada, from June 17th to 20th. The primary purpose of this event is to bring together big names in technology and redefine the direction of this constantly growing industry.
Lisboa Unicorn Capital, an initiative led by the Lisbon City Council, stands as a driving force in the global landscape of entrepreneurship, innovation, and technology. Its latest endeavor empowers startups to engage with international events by providing support and resources. The program “From Lisbon to the World: Mission Global Events” exemplifies this commitment, offering startups a gateway to global opportunities.
Oddsgate, a standout in the local tech scene, was selected to represent the portuguese capital at this major international event.
The occasion will allow the iGaming company to showcase its team as exhibitors at Collision, fostering invaluable connections and insights in what has often been called “the Olympics of technology”.
Although this is a new experience for Oddsgate, which hasn’t had the chance to participate in this specific event in previous years, it won’t be the company’s first relationship with the country, as it already has established operations in the Canadian iGaming market.
Intending to evolve its operations more and more in the country, this participation represents a valuable chance to strengthen existing ties and expand the barriers of action of the Lisbon company, which already has a global presence.
Guilherme Graziani, Head of Business Development at LatAm, and Tomás Medley, Head of Account Management, are leading the charge, ensuring Oddsgate’s presence resonates powerfully at Collision.
This is a great achievement and a source of pride for the entire team, as highlighted by the co-founder, Mickael Shahinyan:
“Being selected for the event confirms our stance of always being attentive to the market, trends and opportunities to continue evolving. It also demonstrates our alignment with the rigorous standards and bold vision of Lisboa Unicorn Capital. We are very happy to be renowned for our unprecedented integrity of product, technology and service advancements cooped with regulatory compliance, giving our partners great advantage in their operational markets.”
Organized by the Web Summit Group, renowned for curating transformative tech gatherings worldwide, Collision promises to be a nexus of innovation and inspiration. That’s why Oddsgate foresees meaningful encounters, enriching exchanges, diversity of nationalities and cultures, and the identification of trends that will shape the market.
As Oddsgate embarks on this milestone journey, it not only elevates its own profile and allows it to acquire and share relevant knowledge but also underscores Lisbon’s burgeoning reputation as a dynamic hub for global tech innovation.
The post From Lisbon to the World: Lisboa Unicorn Capital Takes Oddsgate to Collision appeared first on European Gaming Industry News.
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