Latest News
Tombola Announces I’m A Celebrity… Get Me Out of Here! Sponsorship for 7th Year
tombola, Britain’s biggest bingo site, announced the extension of its long-standing partnership with one of ITV’s biggest entertainment shows I’m A Celebrity… Get Me Out of Here! for the seventh consecutive year. With the latest season airing in November 2023, tombola and its famous bugs are once again infiltrating the jungle.
James Boord, Group Marketing Director at tombola, said, “tombola is fortunate enough to boast a tight knit community of players who are at the heart of everything we do. With the renewal of our ITV sponsorship for I’m A Celebrity… Get Me Out of Here! we aim to strengthen our bonds with our existing players and introduce our games to those new to online bingo by immersing them in the excitement and thrill of the bug world and the show.”
This year, the much-loved #tombolabugs will make a return and add a touch of humour to the show’s sponsorship idents. These quirky bug characters, a staple of tombola’s partnership with I’m A Celebrity… Get Me Out of Here!, have become fan favourites, bringing some laughter into the ad breaks on ITV1, STV, STV Player and ITVX.
Fans can follow the bugs’ perspective on camp life through the tombola and I’m A Celebrity… Get Me Out of Here! social media accounts, as well as the dedicated apps and microsites. They can also join the conversation using the hashtag #tombolabugs and catch the bugs in action during ad breaks.
To make this year’s sponsorship even more exciting for players, tombola is inviting people to play “Bug Match”, a free-to-play game featuring the tombola bugs. Players, both new and existing, can engage with the bugs daily during I’m A Celebrity… Get Me Out of Here! for a chance to win prizes up to £1,000. With over 500,000 winners expected, “Bug Match” adds an extra layer of fun to the I’m A Celebrity… Get Me Out of Here! experience, exclusively on tombola.
As the series progresses, tombola will invite players and viewers alike to immerse themselves in the bug-infested world of I’m A Celebrity… Get Me Out of Here! With tombola’s commitment to player safety, innovative games, and an engaged community, this sponsorship renewal marks another exciting chapter in the ongoing partnership between tombola and one of the UK’s most iconic TV shows, exclusively on ITV1, STV, STV Player and ITVX.
Latest News
Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking
Study of 1,752 Big 5 league matches finds a 12-point uptime gap; live World Cup leaderboard to run during the tournament.
Bettormetrics has launched what it calls the first World Cup Trading Performance Benchmark, ranking sportsbooks on in-play market uptime ahead of the 2026 FIFA World Cup. The sports odds intelligence firm said it will publish a live World Cup leaderboard on its website during the tournament to track trading performance.
The benchmark measures operator uptime on the Total Goals market across 1,752 fixtures in the Premier League, Bundesliga, La Liga, Serie A and Ligue 1. Bettormetrics analysed 22 operators and published a Top 10, reporting a gap of more than 12 percentage points between the highest and lowest performers.
Tipico ranked first overall with 95.9% uptime, followed by Fanatics (95.3%) and Betsson (94.9%). Superbet (94.8%) and Betano (94.7%) rounded out the top five. Bettormetrics said Premier League fixtures generally delivered the highest availability across operators, while La Liga was “the key differentiator” and “consistently produced the lowest availability figures across the field.”
The results also highlighted regional shifts. Bettormetrics noted that none of bet365, William Hill, Ladbrokes or Paddy Power made the Top 10, while Fanatics placed second overall as the highest-ranked US operator. It also flagged Pinnacle and SBOBET as ranking poorly on in-play availability in this analysis despite “strong reputations for pregame pricing and market depth.”
Sabin Brooks, CEO of Bettormetrics, said: “The World Cup represents one of the highest-risk and highest-opportunity periods in the sportsbook calendar. Small differences in uptime, trading performance and market availability can have a material impact on turnover, profitability and even reputation.
“The World Cup leaderboard will answer one simple question: which sportsbook performed best when it matters most?”
The post Bettormetrics publishes World Cup trading benchmark; Tipico leads uptime ranking appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
GoldenRace
GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026
GoldenRace will exhibit at Peru Gaming Show 2026 at the Centro de Exposiciones Jockey in Lima on 17-18 June, where it plans to showcase its new V5 mobile solution, according to the supplier.
The company said the V5 delivery focuses on performance and operator control, with a unified UI/UX built around “ultra-fast performance”, “total brand authority” through customisation, and “intuitive navigation”, including a “one-click hybrid toggle” to access markets.
GoldenRace also plans to highlight its Hit&Win games, including Arcade Heist—“recently crowned with the Game Innovation Award at the SiGMA Africa Awards 2026”—and Fortune Fighters, which the company said is built to run on the V5 infrastructure.
Other products listed for the stand include In-shop Mobile, a retail feature that enables customers to bet on their own devices while in-store, plus virtual Greyhound and Horse Racing content.
The supplier said it will also feature products from other group brands at the show: Spinmatic, Novusbet and Xpress Tech. GoldenRace said attendees can meet the team at stands 11-14.
The post GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
betcore
BetOnGames launches Cricket Strike Crash for its crash games portfolio
BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.
Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.
The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.
Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.
A product video is available here.
The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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