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Gambling in the USA

Tech-Savvy Millennials and High-Spending Baby Boomers Propel Growth in US Online Gambling Market

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The “US Online Gambling Market – Focused Insights 2023-2028” report has been added to ResearchAndMarkets.com’s offering.

The US online gambling market is poised for significant growth, with a projected market value of $22.31 billion by 2028, representing a Compound Annual Growth Rate (CAGR) of 11.7% from 2022 to 2028.

This dynamic expansion is attributed to various factors, including rising per capita income, increased adoption of smartphones, the tech-savviness of millennials, and a growing number of dual-income households. Major players are strategically entering the US online gambling market through agreements, acquisitions, and collaborations to tap into the growing demand for digital gambling.

Market Highlights:

  1. High Spending Power: Baby boomers and Generation X, known for their high spending power, are driving the US gambling market. Their inclination toward technology and increased urbanization are key contributors to market growth.
  2. Millennial Influence: Millennials, often referred to as the digital generation, are tech-savvy and smartphone-dependent. Their preferences and behaviors are set to propel the online gambling market in the region.
  3. Casino Industry Growth: In 2022, the US casino industry experienced growth, with increased consumer spending across the nation. Intense competition among casinos in different states to attract gamers has contributed to this growth.
  4. Thought Leadership Strategy: The region is expected to adopt a thought leadership strategy, with players establishing gambling facilities while maintaining offshore operations for profit enhancement and expanding their customer base.
  5. Macroeconomic Factors: The performance of the gambling industry is closely linked to macroeconomic factors such as job growth and consumer confidence. While the growth has been uneven nationwide, several states with commercial casinos have witnessed increased gross gaming revenues.

List of Key Vendors:

  • Caesars Entertainment
  • Las Vegas Sands
  • MGM Resorts International
  • Wynn Resorts
  • PENN Entertainment
  • Entain
  • Flutter Entertainment
  • Kindred
  • 888 Holdings
  • BET365

Other Prominent Vendors:

  • Betway
  • Genting Berhad
  • Betsson
  • Sportech
  • Tipico
  • Light & Wonder
  • IGT
  • DraftKings
  • Boyd Gaming
  • Evolution

Market Segmentation:

  • Product (Revenue):
    • Casino
    • Lottery
    • Betting
    • Poker
    • Others
  • Platform (Revenue):
    • Desktop-Based
    • Mobile
    • Others

Market Structure:

The report provides insights into market dynamics, the competitive landscape, key vendors, and other prominent players in the US online gambling market.

Key Attributes:

Report Attribute Details
No. of Pages 57
Forecast Period 2022 – 2028
Estimated Market Value (USD) in 2022 $11.51 Billion
Forecasted Market Value (USD) by 2028 $22.31 Billion
Compound Annual Growth Rate 11.6%
Regions Covered United States

 

Gambling in the USA

SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico

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SkillOnNet has launched Ready Play Gaming’s slot portfolio across Ontario, Canada and Mexico, with additional international markets planned to follow later this year.

The content is now available across SkillOnNet’s iGaming brands including PlayOJO, PlayUZU, Slingo, Mega Casino and LuckyNiki.

Titles going live include Ready Play Gaming’s Reel Jackpots series, including Reel Bingo and Reel Triple, which the studio describes as “soft slot” experiences aimed at the bingo generation.

Jani Kontturi at SkillOnNet said: “We are proud to welcome Ready Play Gaming as we continue to strengthen our global content offering with innovative and high-performing studio partners. In a crowded market, they’ve focused on building games with personality and strong entertainment value, and we believe that’s exactly the kind of content today’s players respond to.

Christoph Härtel, COO at Ready Play Gaming said: “Partnering with SkillOnNet is a major milestone for Ready Play Gaming as we continue to expand our international footprint. SkillOnNet’s strong presence in regulated markets and extensive operator network make them an ideal partner to help bring our games to even more players globally.”

The post SkillOnNet rolls out Ready Play Gaming slots in Ontario, Canada and Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Aviator

Aviator crash game launches in US via Ruby Seven’s Lucky North Casino

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Aviator has launched in the United States for the first time through Lucky North Casino, a free-to-play social casino from Ruby Seven Studios serving Delaware North casino customers across the country.

The crash game is now live on Lucky North Casino, the official app of the Lucky North Rewards program. According to the announcement, Aviator is available on Android and Apple devices, as well as on the web via LuckyNorthCasino.com.

The company said the launch is the first step in a broader US expansion plan. Aviator is currently available across all eligible US states excluding Washington, and is expected to roll out to “more than a dozen” additional retail-branded social casinos in the coming months via the Ruby Seven Studios network.

Ruby Seven Studios’ network supports nearly 50 retail casino properties across 25 US states, which the company said will extend Aviator’s reach. The release added that a demo version of Aviator had previously been accessible to US audiences through the company’s website.

The launch follows Aviator’s expansion across several markets throughout 2026, with the company pointing to increasing demand for crash-style gaming experiences globally as it broadens distribution in North America.

The post Aviator crash game launches in US via Ruby Seven’s Lucky North Casino appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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1X2 Network

1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics

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1X2 Network has launched in West Virginia, marking its second regulated US market. The supplier said a first set of games went live on 3 June 2026 with Rush Street, Caesars Entertainment and Fanatics Casino.

The company entered North America in Michigan two years ago and said it is expanding US distribution off the back of performance there. 1X2 Network did not disclose commercial terms or rollout timelines by operator.

Among the initial titles going live in West Virginia are 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win. The company said both games have been “ranked as top performers in North America” and are aimed at West Virginia’s “core 30-39 year old iGaming demographic.”

Kevin Reid, CEO at 1X2 Network, said: “Buoyed by the performance of our top tier titles in Michigan, we felt the time was right to step up our US expansion plans, and in Rush Street, Caesars Entertainment and Fanatics Casino, we couldn’t think of three better operators to debut our launch into West Virginia.

“Having already worked with these brands in the Great Lakes State, we’re confident that games like 3 Hot Chilli Peppers and 3 Porky Banks Hold and Win will deliver the same great results for them in West Virginia. We also have deals in the pipeline to go live with a number of other big-name operators which will further cement our presence in North America.”

The post 1X2 Network launches iCasino content in West Virginia with Rush Street, Caesars and Fanatics appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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