EGT Digital’s gaming content is live on one more online casino in Romania: Player.ro. Now its visitors can try their luck with the titles from the well-known Bell Link, High Cash, Clover Chance and Single Progressive Jackpot.

“We highly appreciate our partnership with Player as it provides us with one more opportunity to establish ourselves as a leading provider of iGaming products in Romania,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “I believe that our games will contribute to making their website even more popular among local players, and I think that the excellent results shown so far prove it.”

Daniela Lupica, CEO of Player, also gave a positive evaluation of the collaboration with the Bulgarian provider: “Since it is important for us to always offer to our customers content tailored to their tastes and preferences, we did not hesitate to integrate EGT Digital’s games. From the very beginning, they ranked among the favorites of visitors to our site. We look forward to the company’s next proposals.”

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The panel discussion last  week, at the European Gaming Congress made me feel inspired to contemplate on critical facets of Ukraine’s burgeoning gambling industry, positioning the nation as an appealing prospect for Western European investors. Although unique challenges, including historical financial corruption and external pressures, exist, Ukraine’s European identity makes it an attractive hub for investment. As the country grapples with ongoing conflict, it must simultaneously address customary market concerns such as safeguarding against Russian interference and protecting the personal data of its citizens.

A striking parallel emerged between Ukraine’s gambling landscape and the realm of cryptocurrencies, where combating money laundering and terrorist financing poses significant challenges. The National Bank, equipped with the capacity to monitor financial flows, plays a pivotal role, in conjunction with law enforcement agencies. A comprehensive strategy to combat mis-selling and gray schemes is being executed by the National Bank of Ukraine, alongside the Commission and the Ministry of Finance, resulting in the revocation of licenses, particularly among operators with Russian ties. Comparable license revocations have occurred in several European nations that have issued cryptocurrency licenses.

However, amid the ongoing struggle against these challenges, errors have emerged, exemplified by the imposition of sanctions on prominent Ukrainian industry leaders like Parimatch and Pokermatch. These sanctions have not only significantly impacted the legal gambling sector but have also cast a shadow of caution over Western investors. Notably, the President’s directive to the Cabinet of Ministers, prompted by a citizen petition with 25,000 signatures, seeks to investigate the circumstances leading to the inclusion of Parimatch in the sanctions list of the National Security and Defense Council.

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In the wake of the Parimatch case, it’s worth noting that the Cosmolot brand has also recently faced heightened scrutiny, with law enforcement agencies conducting searches and investigations, further emphasizing the need for a robust law enforcement process. Ukrainian Gambling Council, representing 80% of licensed gambling operators, committed to serving its members by actively working on player protection, advertising regulation, and acting as a valuable business ombudsman for the industry, contributing to a more secure and transparent gambling landscape in Ukraine.

As technical impediments are surmounted, the regulatory body demonstrates its efficiency. Critical issues, such as streamlining market access through license issuance, promoting responsible gambling, stricter advertisement rules,  and reinvigorating investments, are coming to the fore.

Once the security concerns are addressed, Ukraine is poised to unleash pent-up demand in its gambling sector. This situation will spur investors to contemplate their entry into the market, whether through direct investment, partnerships, or mergers and acquisitions, underlining the evolving landscape of opportunities in Ukraine’s vibrant gambling industry.

Article by Viktoriya Zakrevskaya, Founding Member and Deputy Chairwoman for Communications, Ukrainian Gambling Council

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Viktoriya was a speaker at the European Gaming Congress by Hipther, that took place on 31 October at the InterContinental Warsaw. She discussed the emerging Ukrainian iGaming market at the Panel “The Greek Odyssey, La Dolce Vita, La Fiesta Española, The Ukrainian Spirit, and The Portuguese Fado”.

Games developer agrees significant deal with one of Romania’s largest operators

Gaming Corps, the up-and-coming Swedish games developer, has added to its growing list of partners in Romania after reaching an agreement with operator Stanleybet.

Stanleybet has been present in Romania since 2004 and for the last 20 years has been one of the leaders of the sports betting market in the country.

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Gaming Corps will provide Stanleybet with its full content suite, which includes Crash, Mine, Table and Slot titles, as well as Plinko. Stanleybet Romania will now be able to offer a range of games which have already proved to be popular with players, such as Raging Zeus and Coin Miner 2. They will also have access to new titles such as Paddy’s Payouts, Luke E.Chance and the Book of Luck as well as Wild Woof.

Danielle Calafato, Gaming Corps’ Chief Commercial Officer, said: “Stanleybet has built its reputation across more than two decades in the gaming industry, and it is a pleasure for us to be able to supply them with our premium gaming content.  

“Romania is an important market for us and this is a significant step forward with regards to our operations there. I very much look forward to offering our games to Stanleybet Romania’s players and I’m certain they will enjoy playing them.”

Catalin Moise, Chief Operations Officer at Stanleybet Romania said: “We always aim to offer our players the most exciting and engaging games on the market, and Gaming Corps’ games portfolio certainly ties in with that.

“I am excited by this partnership and look forward to working with Gaming Corps; a games developer which continues to produce original and successful games.”

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