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‘Break the Meta’: Herman Miller Gaming and G2 Esports Launch Limited-Edition Embody Gaming Chair

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G2 Esports, one of the world’s most distinctive and successful esports and entertainment brands, and Herman Miller Gaming, a global leader in innovative design known for producing some of the best seating solutions in the world, will take their partnership to the next level, releasing a limited-edition model of Herman Miller Gaming’s award-winning Embody Gaming Chair. Only 250 of the limited-edition G2-branded Embody Gaming Chairs will be manufactured, becoming available for purchase globally on September 26.

Herman Miller Gaming’s relentless pursuit of melding scientific precision, unparalleled performance and holistic wellbeing has converged with G2’s unyielding commitment to equipping gamers with the ultimate arsenal for triumph. The two companies are challenging gamers and esports fans to break away from the rudimentary standards of the typical gaming chair, prioritising their health and wellbeing: “Break the Meta”.

“This chair represents Herman Miller Gaming’s first-ever esports product collaboration, and G2 is the perfect partner. This version of the Embody Gaming Chair is a true celebration of our partnership with G2, and is tailored specifically with the G2 community in mind. While we are particularly eager to see how G2 fans will react to this launch, it’s a phenomenal design option for any gaming enthusiast,” Jon Campbell, Vice President and General Manager of Herman Miller Gaming, said.

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With its top-performing Embody Gaming Chair design as the foundation, each limited-edition chair will be adorned with a unique serial number, making it a collector’s dream. Nodding to G2’s brand identity, the chair features splashes of red, which also indicate the functional elements of the chair – the height-adjustment lever, the seat-length adjustment handles and the arm pad triggers. The chair features a special RF weld design, reflecting the G2 logo geometry through an arced v-shape.

Alban Dechelotte, CEO of G2 Esports, said: “At G2, we relentlessly push boundaries in esports and entertainment, driving towards unparalleled success. Collaborating with esteemed partner Herman Miller, we’ve redefined the pinnacle of gaming chairs. Our 2023 has been exceptional, both in action and strategy, recognizing the slender margins that define triumph. Optimal gear undeniably empowers our players, and we’re thrilled to unveil this exclusive product to the wider esports and gaming world.”

eSports

Abios scales up esoccer offering through new data deal with Betinvest

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Through a new data partnership with Betinvest, Kambi subsidiary Abios gets access to an additional 4,650 matches of esoccer from the tournaments CyberLive!Arena (CLA) and Esport Pro Club (EPC). This allows Abios to power its partners with fast and engaging betting experiences, perfect for sportsbooks looking to capitalise on the combination of digital esports and analogue sports.

Last year, Abios released its esoccer offering featuring an odds feed, widgets and accompanying streams, creating an all-in-one betting experience. It proved to be a popular product for sportsbooks looking to increase live content after big events or during season downtime.

To increase coverage, create a more consistent offering and enable larger customer differentiation, Abios has partnered with sportsbook solutions provider Betinvest. Through the deal, Abios gets access to over 4,650 monthly events across CyberLive!Arena (CLA) and Esport Pro Club (EPC) tournaments.

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This allows Abios to price and provide data and streams for an increased number of events, making sure there is live content available in the sportsbook, even during breaks in the seasonal football season.

The events are played in EA Sports’ FC game, formerly known as FIFA, which allows two players to control teams of players on a high-tech, simulated football field. In its simplicity and likeness to football, the game and its esports segment cater to fans of both football and esports, making it a bridge connecting both worlds.

Dariia Petrus, Business Development Team Lead at Betinvest, says: “Looking forward, our partnership is poised for significant growth and innovation. We’ve established a solid base for collaboration, opening up a range of exciting opportunities for us to explore together. The synergy of our shared expertise and efforts sets this venture apart, making it a noteworthy endeavor. This collaboration goes beyond achieving shared goals; it’s about the enriching experiences and mutual growth we’ll achieve along the way. We’re genuinely excited about what lies ahead and eagerly anticipate the start of our joint efforts.”

Oskar Bonnevier Fröberg, Managing Director and Founder of Abios, comments: Abios has recently taken significant strides to facilitate our esoccer product reaching new heights. With proprietary modelling, access to best-in-class data sources and a team of esports experts, we’ve been able to build a reliable odds feed coupled with exciting bet offers.

To help us provide 24/7 content to partners across the globe, we’re thrilled to have Betinvest onboard. With the content they provide, we can ensure even higher flexibility and availability for our partners, ultimately leading to more differentiated and optimised sports betting offerings.”

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Campus Takeover

Gen.G and University of Kentucky Bring Back Award Winning Conference “Campus Takeover” Designed to Drive the Future of Collegiate Esports

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Global esports and gaming organization Gen.G and the University of Kentucky (UK) are bringing back their award winning collegiate esports industry conference, Campus Takeover, on March 30 and April 6. This two-day event will bring together esports professionals with students and administrators from different universities. UK continues to pave the way as an esports ecosystem leader in the SEC and Midwest region.

Campus Takeover Day 1 is a student-focused event leading up to the professional conference, and will be live-streamed at twitch.tv/universityofky on March 30 starting at 4:30 PM EST. Campus Takeover Day 2, the flagship professional conference, will be hosted at the Don & Cathy Jacobs Science Building on the University of Kentucky campus on April 6, starting at 10:00 AM EST.

“Since we started this event, we had a responsibility to uphold what future students expect of the University of Kentucky when it comes to their budding esports careers. There’s a lot expected about the future of gaming and esports, and we want to make sure our students are well equipped to be that expected change for years to come,” Heath Price, Associate Chief Information Officer at University of Kentucky, said.

Additionally, many esports professionals hailing from different segments of esports business will participate in various panels during Campus Takeover. The panels and discussions will cover a bevy of topics, including how to maximize your time when looking for new jobs, a conversation around esports, influencers, business, and video games, a look at intersectionality in games, and much more. Other clubs and programs will also be welcome to have tables within the Atrium during Campus Takeover, so even newer students get to see everything UK has to offer.

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“University of Kentucky has been our long term collegiate partner; their investment in this community allows us to have a small hand in making sure the future of gaming and esports is secure. We all want to see this industry thrive, and we hope Campus Takeover is a stepping stone for other schools to form their own ways to develop the collegiate esports ecosystem,” Martin Kim, Chief Revenue Officer at Gen.G, said.

Campus Takeover was recognized at the 2023 Esports & Gaming Business Summit Tempest Awards, where it won the award for the Collegiate Esports Program of the Year.

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eSports

DATA.BET unleashed the power of esports at ICE London 2024

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  • About 63% of esports representatives at the exhibition visited ICE Esports Arena, sponsored by the company

DATA.BET, a leading provider of esports solutions, successfully participated in ICE London 2024, the largest iGaming exhibition, focusing on demonstrating esports potential for betting operators and software providers. This year, all attendees not only discovered recent DATA.BET’s product releases and updates, but also had fun at the sim-racing F1-themed ICE Esports Arena, sponsored by the company.

The arena became a dynamic platform for about 1,500 esports enthusiasts and industry professionals to network and compete in different activities. On each exhibition day, everyone was able to test their racing skills and participate in exciting challenges, such as Pit Stop, VR and Sim-racing and Pro Head-to-Head. During three days, 47 participants managed to get to the finale of the daily tournament, Beat the pro, fighting against professional sim-racers. All finalists of this challenge received branded gifts, and three of them became champions with drones as the main reward.

But not only challenges and prizes ensured a thrilling show for everybody. The DATA.BET’s trading team used the tournament’s live-generated content to produce odds line, providing visitors with a unique opportunity to watch the esports betting creation process.

The esports data provider also became a headliner of the Esports Betting Conference held on February 8 within the ICE VOX. Together with other industry experts, Alex Kozachenko, Chief Product Officer of DATA.BET, explored the significance of delivering reliable data and shared valuable insights in a panel discussion, ‘Stepping Out of Data Beta’.

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Alex emphasized, “We were delighted to offer ICE visitors a memorable experience, collaborating with the exhibition organizers. The strategic participation at major iGaming events like ICE is integral for reshaping the esports landscape and reinforcing the DATA.BET’s commitment to unlocking the full potential of esports for operators and software providers. We are not just observing industry trends but actively contributing to the evolution and optimization of esports for the broader audience.”

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