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Virgin Bet Sponsorship Initiatives to Reward Those Behind the Scenes at Ayr Gold Cup Festival

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Virgin Bet, celebrating its third year sponsoring the three-day Ayr Gold Cup festival, is set to overhaul the traditional “Best Turned Out” prize across each of its nine sponsored races, rewarding the hard-working grooms who often receive little recognition for their hard work preparing the horses.

For the first time at the festival, Virgin Bet will reward all 25 grooms for their efforts ahead of the signature Virgin Bet Gold Cup race. The winner of the “Best Turned Out” award will win £200, double the prize from 2022, whilst each of the remaining 24 non-winning grooms will also receive an unprecedented runners-up prize of £50.

Outside the Ayr Gold Cup, Virgin Bet is increasing the “Best Turned Out” award prize on all of their sponsored races across the festival and as a unique further prize, all winning grooms will be entered into a draw to win an exclusive “Virgin Experience Voucher” worth £1,000.

With the three-day Festival getting underway on Thursday 21st September, Virgin Bet have also announced that their Ayr Gold Cup race winnings will be donated to Ayrshire Cancer Support, the official charity partner of Ayr Racecourse.

Ric Leask, Marketing Director at Virgin Bet, said: “We are excited to be just days away from our third successive sponsorship of the Virgin Bet Ayr Gold Cup Festival, and this year is set to be the most special yet. Over the past two years, we’ve loved getting to know the good people behind the scenes of the Ayr Racecourse community, so we are delighted to announce two new Virgin Bet initiatives which truly reward those at the heart and soul of racing. The Virgin Bet Ayr Gold Cup is a highlight in both the Scottish and UK racing calendars, and now we can’t wait for the action to begin once again!”

David Brown, Managing Director of Ayr Racecourse, said: “After two fantastic years in partnership, it is exciting to see the contribution Virgin Bet are making not only to the success of the Ayr Gold Cup Festival, but most importantly, the community and people who make it happen. Here’s looking forward to another wonderful Festival and rewarding the good people behind the scenes together with Virgin Bet.”

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eGaming Integrity wins SME News UK Enterprise Award for gambling assurance

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eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.

According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.

eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.

Emma Shilling, Director at eGaming Integrity, said,

“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.

“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”

Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,

“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”

The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Bonus Buy

Booming Games launches Tasty Bonanza Max Scatter slot

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Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.

The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.

Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.

Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.

Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”

The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Gaming Realms

Gaming Realms launches Slingo games with Swiss4Win in Switzerland

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Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.

The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.

Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.

Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.

“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”

Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”

The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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