Latest News
Exclusive Q&A w/ Calvin Konya, Co-Founder at Linemate
Can you introduce Linemate?
In its simplest terms, Linemate is a sports betting research app. We launched it in September 2022 with the aim of making sports betting easier for everyone, especially new bettors. In the months since we launched, we’ve had over 60,000 app downloads and first-time web users worldwide, which is only continuing to grow.
What are your key goals at Linemate?
When we launched Linemate, we had two main goals. The first of these was to redefine how sports fans consume statistics and analytics. The world of statistics can be very dry, and research can be extremely time-consuming. To counter this, we have introduced visual elements, allowing customers to be able to glance at statistics and make informed decisions quickly.
Secondly, we want to make sports betting and analytics accessible. Sports betting has become a part of the overall sports experience, and more fans are finding their way into it. When you start out, though, betting can be daunting, especially when greeted with a wave of statistics and terminology. We want to strip away the complexity and make sports betting more simple.
Your new feature, Discover, is set to launch this summer, can you tell us about it?
We’re really excited to launch Discover. We want to provide an entry point to both our app and sports betting for everyday sports fans. Discover will help guide users towards the best plays of the day. Sports fans will be able to scroll through suggested bets and plays for the day in the form of “sports cards”. All of these will be analytically backed and researched, allowing users to find the best bets for them.
Do you need to have any sports betting experience to get the best out of Linemate?
Not at all. In fact, we want to put a focus on new sports bettors. As the sports-betting market has expanded in the US and Canada, there is an automatic assumption that sports fans are adopting sports betting organically, but to many fans, it is a whole new experience.
With Linemate, we want to introduce sports betting to fans in a fun and informed way. We believe Discover is the perfect vehicle for this. It creates an entry-level to our features and is an excellent way of introducing sports fans to the world of sports betting.
This isn’t to say that experienced bettors cannot use our app either. In fact, the bulk of our current users are experienced bettors. This shows the trust people place in our statistics and analysis.
We also wanted to make our platform free to everyone, and provides full access to our service, allowing players to access all statistics, suggested play, and other vital information for making the best bets on match day.
A premium feature is also being made available, Linemate+. This will allow players to access their suggested plays and bets even quicker, organising the user’s feed so that they see the top-ranked plays every day and creating a more curated experience. Our base service remains 100% free, ensuring none of our content will be locked away behind a paywall. Linemate+ will simply add another option for players looking for more speed.
What do you think the modern bettor is looking for in the sports betting experience?
The sports betting experience is becoming increasingly integrated into sports, especially in the United States and Canada. Sports fans want to be able to access up-to-the-minute odds and bets as part of the game.
Betting is also more social than ever, and being one-up on your friends can be a fun part of that experience. Linemate provides sports fans with the extra knowledge they need to claim bragging rights in group chats and when they’re with their friends at the big game. Everyone loves being the first to make a major call and get it right, and Linemate can help sports fans do that by providing valuable, up-to-the-minute insights.
The days of going to a sportsbook and making a mark on a slip are long gone; bettors want to be able to pull out their phones, get the latest statistics and bets easily, and have their bets placed in a few clicks. The experience has become increasingly streamlined, and Linemate helps to make the research and statistic elements much simpler.
How essential is data to the modern sports bettor?
Sports analytics have evolved rapidly in recent years, and the need for data has never been higher. With so many betting options available, bettors want to be able to analyse different areas of play and make well-researched decisions.
However, scrolling through all of that data can be really difficult, and knowing how to understand it all can be even more so. At Linemate, we want to make that process much easier. We want players to find well-researched and effective bits quickly and to be able to trust the recommendations and plays they are receiving.
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
-
Compliance Updates5 days agoArizona Department of Gaming Issues Cease-and-Desist Orders to Multiple Operators Linked to Underage Gambling and Illegal Activity
-
Latest News7 days agoELA Games releases Flames Fruits Frenzy Hold and Win slot
-
Compliance Updates6 days ago
KONAMI GROUP’s Konami Gaming Inc. First to Submit Manufacturer License Application in Japan’s Emerging IR Market
-
Latest News7 days ago
PG Soft appoints Hugo Baungartner as General Manager LatAm
-
Canada7 days ago
Canada’s Safer Gambling Gap: Why Market Success Doesn’t Always Equal Player Safety
-
Latest News7 days ago
Tom Horn Gaming ships Royal Ruby FeatureStorm slot worldwide on 14 July 2026
-
Latest News7 days ago
Booming Games launches Fish Tales: Double Catch Max Scatter
-
Latest News7 days ago
BC.GAME names Guillermo Ochoa brand ambassador for Mexico push
