Africa

NOVOMATIC Africa Group Introduces New Management Structure

Published

3 years ago

July 31, 2023

novomatic-africa-group-introduces-new-management-structure

Reading Time: 2 minutes

NOVOMATIC has been spearheading the South-African gaming industry with a long-term footprint and a record of success for close to 23 years. The team at the regional NOVOMATIC Africa headquarters located in Midrand (Johannesburg area) is delivering first-class products and services to gaming operators in both the casino and the LPM-market segments in South Africa and many other African countries as well as strategically steering NOVOMATIC’s gaming operations in Eswatini.

Sonya Nikolova, after having served as a member of the local Board of Directors for several years and thereby contributing significantly to the success of NOVOMATIC in the Southern African region, has decided to move back to Europe to take on a new strategic role in the area of Global Sales at NOVOMATIC’s headquarters in Austria.

Muriel Loftie-Eaton and Alexander Merwald will remain in their current Board of Director functions at the NOVOMATIC Africa Group, whereby Muriel Loftie-Eaton will in addition join Alexander Merwald as Managing Director at NOVOMATIC South Africa (PTY) Ltd., a company solely focused on the South African market.

Chantel Crossley, who has been with the NOVOMATIC Africa Group since 2022 as Head of the Group’s finance department, will join both Muriel Loftie-Eaton and Alexander Merwald as Managing Director of the local Group’s holding company NOVOMATIC Africa (PTY) Ltd., as well as joining Alexander Merwald as Managing Director co-heading the Group’s operational company in Eswatini.

Chantel Crossley is a chartered accountant with degrees from the University of Witwatersrand with many years of financial and operational experience in the IT and financial services industries having worked for EOH Mthombo, a major South African IT and consultancy company and Deloitte South Africa, both domestically and abroad. With extensive commitment to her new role, Chantel Crossley will bring her in-depth knowledge of the South African market as well as management skills and strategic focus to NOVOMATIC.

“Since joining the NOVOMATIC Group, I have been excited to be part of one of the largest integrated gaming companies in the world. Now, I am looking forward to being able to contribute my personal management expertise and experience on a strategic level to further the growth of the Group in the region,” Chantel Crossley said.

“Muriel Loftie-Eaton and I are delighted to have Chantel Crossley join us as Managing Director at the NOVOMATIC Africa Group. We are looking forward to collaborating with her to grow NOVOMATIC’s markets in the South African region together,” Alexander Merwald said.

Africa

Broadway Platform secures LSLGA B2B supplier licence for Nigeria

Published

20 hours ago

April 21, 2026

Wladimir P.

broadway-platform-secures-lslga-b2b-supplier-licence-for-nigeria

Broadway Platform has been granted a B2B supplier licence by the Lagos State Lotteries and Gaming Authority (LSLGA), allowing the company to provide technology services to licensed operators in Lagos State and the wider Nigerian market.

The approval covers Broadway Platform’s product suite, including casino and sportsbook infrastructure, payments, CRM, risk management, affiliate tools and back-office systems, according to the company.

The licence also extends to BroadHub, described as SPRIBE’s content aggregation platform. Broadway Platform said BroadHub provides access to slots, table games and live dealer content from more than 120 providers.

Giorgi Samkharadze, Director of Broadway Platform, said: “Gaining our LSLGA supplier licence is an important step in our commitment to operating within robust local regulatory frameworks. Nigeria represents a key growth market for us, and this approval ensures our partners can operate with full confidence in the compliance and integrity of their platform infrastructure.”

The post Broadway Platform secures LSLGA B2B supplier licence for Nigeria appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi

Published

6 days ago

April 16, 2026

Wladimir P.

tada-gaming-joins-inaugural-igaming-afrika-summit-in-nairobi

Supplier plans Stand A08 meetings on May 4-6 as it targets further growth across African iGaming markets.

TaDa Gaming will attend the inaugural iGaming AFRIKA Summit in Nairobi, Kenya, on May 4-6, where it plans to meet partners and operators at Stand A08 as it targets further expansion across African markets.

The supplier said it is live in more than 16 countries and is preparing to launch in South Africa through new partnerships and collaborations. TaDa described its approach as a “glocalisation strategy” built around global core mechanics and localised content.

TaDa highlighted its Fortune Gems and Fortune Coins series—specifically Fortune Gems 500 and Fortune Coins 2—as key titles, alongside its market-tailored X Hot slots, including X7 Hot. The company also pointed to its mobile-first focus, citing “fast loading and lightweight deployment” to support local infrastructure and devices.

The company said its Africa footprint includes partnerships with betPawa, Hollywoodbets, World Sports Betting and Betway, as well as distribution via 1XBET and BetConstruct. TaDa previously won SiGMA Africa Slot Newcomer of the Year.

Ray Lee, Director of Business Development, TaDa Gaming, said: ‘We are consistently growing our brand awareness through new partnerships across multiple markets, increasing our know-how and positively impacting our ability to keep delivering the experiences players want. We welcome everyone to drop by Stand A08 to meet our dedicated team and find out more about what we can do for your African success.’

The post TaDa Gaming joins inaugural iGaming AFRIKA Summit in Nairobi appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Africa

Playson goes live with Betika in Kenya and Uganda

Published

1 week ago

April 14, 2026

Wladimir P.

playson-goes-live-with-betika-in-kenya-and-uganda

The supplier enters Kenya via Betika, with the rollout deployed through the Casimba (Markor) aggregation platform.

Playson has entered the Kenyan market after going live with Betika, making its online casino content available to players in Kenya and Uganda.

The rollout includes Playson titles Thunder Coins: Hold and Win, 4 Pots Riches: Hold and Win, and Coin Strike: Hold and Win. The integration was delivered via the Casimba (Markor) aggregation platform, according to the companies.

Conor Jenner, Senior Sales Manager at Playson, said: “Entering the Kenyan market is a major milestone for Playson, and doing so alongside a leading operator like Betika makes this step even more impactful. Betika’s strong market presence and deep understanding of its players provide an excellent foundation for our content to perform from day one.

We have carefully adapted our infrastructure to meet local regulatory standards and operator requirements, ensuring a smooth rollout and high-quality player experience. We are excited about the opportunities this market presents and look forward to expanding our presence across Africa.”

Peter Stagles, Group Chief Product Officer at Betika, added: “We are pleased to partner with Playson and bring their globally recognised portfolio to our players in Kenya and Uganda. At Betika, we are continuously enhancing our offering by working with best-in-class partners to deliver engaging, high-quality entertainment experiences tailored to our markets.”

The post Playson goes live with Betika in Kenya and Uganda appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.