Eastern Europe
7777 Gaming Becomes Official Sponsor of FC Dinamo Bucuresti
7777 gaming has become the new official sponsor of Dinamo Bucuresti – one of the most well-known professional football teams in Romania, founded in 1948. Through this deal, 7777 gaming will support the further development of the team and goal to return to the leading position in Liga I. On the back of its t-shirts, Dinamo Bucuresti team members will wear the 7777 gaming brand. The first march of Dinamo with the new t-shirt of 7777 gaming happened this Monday, July 17.
Alexander Lichev, Head of Marketing at 7777 gaming, said: “We’re excited to open this new chapter for 7777 gaming and become an official sponsor of Dinamo Bucuresti, one of the most well-known and beloved football teams in Romania with a rich history and great achievements.
“7777 gaming is an innovative and data-driven B2B iGaming provider, founded in 2020 with the mission to challenge the status quo in the industry. The product is built by a dedicated team of visionaries with over 20 years of experience. Our online casino games enchant the players with unique concepts and immerse them in a new level of entertainment. This differentiates us in our niche; we are looking for like-minded partners to go above and beyond in everything we do. 7777 gaming provides its products on highly-regulated markets and holds a license in Romania as well. More than 50 of our games are already certified for the market. Moreover, 7777 gaming signed deals with the leading online operators in Romania, which will be announced soon.
“7777 gaming has offered the best sponsorship deal so that the club can continue to develop and come back to its leading place once again. We believe in our mission and are excited about this new partnership! As a strong supporter of the sport, we hope to contribute to a healthy culture worldwide. We believe that sports can help us build stronger communities and encourage the new generation to get active.”
Vlad Iacob, General Manager at Dinamo Bucuresti, said: “We are thrilled to welcome 7777 gaming as one of our sponsors this season and represent their brand. This sponsorship will help us regain our power, and we’re determined to expand even further with their support. 7777 gaming’s mission to offer the next level of gaming matches perfectly with our goal – offering excellent performance on the pitch. We can’t wait to share as many achievements together as possible.”
Central Europe
Habanero goes live on Favbet Romania
Deal adds Habanero’s slots and table games to Favbet.ro as the supplier targets further growth in CEE regulated markets.
Habanero has gone live with Favbet Romania, rolling out its slots and table games portfolio on the operator’s locally focused platform in Romania’s regulated online market.
Under the agreement, Favbet Romania players gain access to Habanero’s full catalogue. The companies positioned the launch as part of Habanero’s wider push to add regulated operator partners across Central and Eastern Europe.
Toni Karapetrov, Head of Corporate Communications at Habanero, said: “Favbet Romania is a well-respected brand in Europe and exactly the kind of partner we look to work with as we deepen our presence in the market. Romania players have a strong appetite for our content and we are confident our games will resonate well with their audience.
“Romania is an important market for us, and going live with this operator is another strong step in our continued European expansion across high-growth regulated markets.”
Cristian Sapovici, Head of Casino, Favbet Romania, said: “The collaboration between Favbet Romania and Habanero has been strong from the very beginning, and this co-branded collaboration agreement marks an important step in strengthening our strategic partnership.
“Our shared objective is to deliver a more integrated gaming experience for players in Romania, supported by consistent visibility, dedicated campaigns, and a stronger presence of Habanero content within the Favbet.ro ecosystem.”
Habanero said it is now live in 22 European regulated markets, and counts operators including Entain, Sisal and Betway among its partners.
The post Habanero goes live on Favbet Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform
The Ukrainian gambling regulator, PlayCity, has rolled out a new digital complaints platform that’s intended to streamline how the public can report illegal gambling advertisements. The complaints form is now live in the “For Citizens” section of PlayCity’s website, giving Ukrainian citizens a direct channel to help monitor and curb illegal gambling advertising.
The system enables citizens to flag suspected violations across multiple formats, including social media, websites, television, radio, outdoor billboards and other public spaces. Users submitting a complaint must identify the platform type, provide a direct link to the advertisement and attach supporting evidence such as screenshots or video clips.
The system is designed to automatically archive submissions and capture ephemeral content like social media “stories” so regulators can review material even after it disappears. PlayCity staff will screen each complaint to assess whether the content breaches Ukraine’s advertising rules.
If violations are confirmed, the regulator can request removal of content from platforms such as Meta, Google, TikTok, YouTube, Viber and Twitch. PlayCity said it could also seek to block social media accounts that repeatedly share unlawful gambling promotions, fine responsible parties or escalate cases to law enforcement when identities cannot be verified.
The statutory fine for illegal gambling advertising stands at cca. €100,900.
The new enforcement framework stems from Law No.9526d, the same legislation that abolished the previous gambling regulator KRAIL.
The post Ukrainian Gambling Regulator Rolls Out Digital Complaints Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Eastern Europe
Soft2Bet launches Zinx iGaming and sportsbook brand in Romania
Soft2Bet has launched Zinx in Romania, rolling out a new digital platform that combines online casino content and sports betting for local players.
Soft2Bet said Zinx was built with localisation in mind, with product design and marketing tailored to Romanian player preferences. The company positioned the brand around “safe, transparent play,” but did not share launch timing beyond the announcement or provide performance targets.
The platform includes a retention mechanic called MEGA Round, a prize-wheel feature integrated into Soft2Bet’s MEGA gamification engine. Soft2Bet said players can earn spins through deposits, with prizes awarded at random.
Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative MEGA Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
Soft2Bet said the Romania launch supports its broader strategy of building localised iGaming brands that combine product features with targeted local marketing.
The post Soft2Bet launches Zinx iGaming and sportsbook brand in Romania appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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