Latest News
Victoria: Landmark Reforms to Reduce Gambling Related Harm
The Andrews Labor Government is introducing sweeping new reforms to protect Victorians from gambling harm – making the state’s gambling harm protections the strongest in Australia.
Premier Daniel Andrews and Minister for Casino, Gaming and Liquor Regulation Melissa Horne announced new reforms to reduce gambling harm at venues with electronic gaming machines (EGMs) across the state.
An estimated 330,000 Victorians experience harm as a result of gambling each year – costing Victoria around $7 billion annually and leading to significant financial distress, mental health concerns and relationship issues.
All EGMs in Victoria will require mandatory pre-commitment limits and carded play, putting the power back into the hands of patrons while also ensuring that money is tracked – stopping money laundering through our gaming venues.
Load up limits – how much money an individual can put into an EGM at a time – will be capped at $100, down from the current limit of $1000, helping people make informed decisions about their spending, change their behaviour and reduce the amount that can be lost.
Mandatory pre-commitment, carded play and load up limits will be introduced subject to thorough consultation with industry through an implementation working group – taking into account trials in other jurisdictions and the experience at Crown Melbourne, which will have mandated pre-commitment and carded play on all EGMs by the end of 2023.
By mid-2024, mandatory closure periods will be enforced for all gaming machine areas in a venue, except the casino, between 4 am and 10 am. This will address evidence showing some venues are implementing staggered opening hours to allow users to move between venues in one area to continue gambling.
The Government will also make it mandatory for all new EGMs to spin at a rate of three seconds per game, slowing the pace of the game down and limiting the amount that can be lost.
These combined reforms will keep pace with emerging technologies gaming machines are using, produce safer gambling environments and help patrons to take a break.
These reforms extend changes the Government introduced after the findings of the Royal Commission to other gaming venues across the state, building on nation-leading protections introduced at Crown and the establishment of the nation’s strongest regulator – the Victorian Gambling and Casino Control Commission (VGCCC).
This year’s Budget includes $71 million for the VGCCC to take on a larger role in gambling harm minimisation, taking over most of the functions of the Victorian Responsible Gambling Foundation from 1 July 2024.
Anyone affected by their own or someone else’s gambling can call Gambler’s Help 24/7 on 1800 858 858 to access confidential and free advice, support and referral.
Premier Daniel Andrews said: “These reforms will provide the strongest gambling harm preventions and anti-money laundering measures in Australia – we owe it to all Victorians to take this stance and help those experiencing harm turn their lives around.
“I look forward to the implementation working group’s input and effort.”
Melissa Horne, Minister for Casino, Gaming and Liquor Regulation, said: “Everyone loses when it comes to gambling harm, and it’s not confined to money – people lose their relationships, their jobs and their wellbeing.
“Our previous reforms have delivered stronger oversight of the gambling industry in Victoria with a regulator unafraid to hold venues to account – now we’re doing more important work to reduce gambling-related harm.”
Awards
Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year
Esportes Gaming Brasil (EGB), the group behind the Esportes da Sorte, Onabet and Lottu brands, has won Gold and Silver at the ClienteSA Awards 2026, held during the ClienteSA X-Summit 2026.
EGB said it won Gold in the Customer Success category for its case study, “Customer Success through Responsible Gaming and Intelligent Monitoring”, and Silver in the Customer Service Operations category for its case study, “From Startup to Maturity”.
Maria Neves, Director of Customer Experience, Customer Support and Reputation Channels, was also named Personality of the Year, an award that recognises leaders in customer experience management in Brazil. “This recognition validates the work of many people, built through listening, team development and a commitment to delivering the best possible customer experience. In a constantly evolving market, putting the customer at the centre of every decision is fundamental to the way we operate,” Neves said.
EGB executives also took part in the summit programme. Neves moderated a panel titled “Responsible Gaming as Part of the Customer Experience Journey,” featuring Carol Luna, Head of Compliance at the company, and Ricardo Magri, co-founder of the Brazilian Support Company for Compulsive Gambling (EBAC), which EGB described as a partner organisation.
During the session, the panellists discussed Brazil’s regulated betting market and how customer service, compliance and responsible gaming processes are being positioned as part of a safer customer journey. EGB highlighted initiatives including specialist support teams trained to identify signs of customer vulnerability, self-exclusion tools, platform usage limits and referral processes to specialist partner organisations.
The post Esportes Gaming Brasil takes two ClienteSA Awards 2026 wins; exec named Personality of the Year appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
business development
Games Valley names Robert Dowling Chief Revenue Officer
Games Valley has appointed Robert Dowling as Chief Revenue Officer (CRO), effective July 15, 2026. The company said Dowling is joining full-time after working with Games Valley as a strategic consultant since the beginning of 2026.
In the CRO role, Dowling will lead Games Valley’s global commercial and marketing operations, including sales, strategic partnerships and revenue growth. The company said he will also support its expansion into regulated markets alongside the executive team.
Dowling has more than a decade of iGaming experience and has held senior commercial roles at technology providers including Ganapati, Singular and EveryMatrix.
Ariel Reem, CEO of Games Valley, said: “Robert has already made a significant impact on our business over the past six months. His strategic mindset, commercial expertise and deep understanding of the industry have helped strengthen our growth plans, making this a natural next step. We’re delighted to welcome him to the executive team as Chief Revenue Officer as we continue building one of the industry’s most modern aggregation platforms. As we continue expanding into regulated markets, Robert’s experience and commercial leadership will be instrumental in helping us achieve our long-term ambitions.”
Robert Dowling, CRO at Games Valley, added: “Working with Games Valley over the past few months has confirmed what I believed from day one, that this is a company with a clear vision, exceptional technology and an ambitious team. The platform has been built to solve real challenges for operators, while giving suppliers faster and more effective routes to market. I’m excited to officially join the business and help drive the next phase of growth as we continue expanding our global footprint and bringing our platform to more regulated markets.”
The post Games Valley names Robert Dowling Chief Revenue Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Acquisitions/Merger
Merkur Group agrees acquisition of White Hat Studios
Merkur Group has agreed to acquire U.S. slots provider White Hat Studios, as the company moves to expand its operations in the regulated U.S. iGaming market. The agreement was announced Wednesday 15th July 2026 and is subject to regulatory approvals.
Merkur said the acquisition will support its U.S. expansion and complements its recent acquisition of Gaming Arts, the Nevada-licensed game and machine supplier. The group said it intends to use a combined portfolio spanning online-first and omni-channel games to support operator partners’ growth plans.
White Hat Studios launched in 2021 and the company said it was the first to launch online slots across all seven regulated states. Its portfolio includes the ‘House of Brands’ slot collection, the 7s Fire Blitz
game series, and the Jackpot Royale
progressive network.
Andy Whitworth, President of White Hat Studios, said: “Joining Merkur Group is an exciting moment for everyone associated with White Hat Studios and, fundamentally, it is the best possible move to realise our ambitions for future growth and product innovation. Working alongside the hugely experienced Merkur team will open new possibilities for us across iGaming and enhance our ability to develop a world-class omni-channel proposition that will benefit both operators and players.”
Lars Felderhoff, Chairman of the Merkur Management Board, commented: “White Hat Studios has delivered impressive growth since its launch. We look forward to working with the team to continue the U.S. success story and, in turn, Merkur’s expansion in regulated iGaming.” Michael Gauselmann, Chairman of the Merkur Supervisory Board, added: “Having made early inroads into the online space in Europe via our Blueprint acquisition in 2012, I am delighted by this latest development and am confident that White Hat Studios will be a great addition to our group.”
Merkur said the White Hat Gaming platform and white label businesses are not part of the transaction and will remain under their current ownership. White Hat Studios was advised by Oakvale Capital, with legal advisors CMS for White Hat Studios and Wiggin for Merkur.
The post Merkur Group agrees acquisition of White Hat Studios appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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