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Vivo Becomes Official Exclusive Supplier of Mobile Phones for 19th Asian Games Hangzhou
Vivo, a global leading technology company, announced that it has been named the Official Exclusive Supplier of Mobile Phones for the 19th Asian Games Hangzhou (Hangzhou Asian Games) on June 15. This date also signifies the commencement of the 100-day countdown to the Hangzhou Asian Games. Vivo’s sub-brand, iQOO, has been selected as the Official Esports Gaming Phones for the esports events during the Games. Vivo’s sub-brand, iQOO, has been selected as the Official Esports Gaming Phones for the esports events during the Games.
Mao Genhong, the Deputy Secretary General and Director of the Executive Office of HAGOC (Hangzhou Asian Games Organizing Committee), Xu Jianfeng, Deputy of the International Relations Department of HAGOC, Du Mengfei and Ye Hong, Deputies of the Market Development Department of HAGOC, and Jia Jingdong, the Vice President of Branding at Vivo, and other guests attended the signing ceremony.
The 19th Asian Games will be held in Hangzhou, China, from September 23 to October 8, 2023, bringing together 45 participating countries and regions. As the continent’s largest multi-sport event, the Hangzhou Asian Games celebrate unity and camaraderie through sports across Asia.
“We are greatly looking forward to partnering with Vivo on the occasion of the 100-day countdown to Hangzhou Asian Games. We believe that together with Vivo’s extensive experience in sports event cooperation and its commitment to meeting users’ needs with innovative technology products, we can effectively make strong connection with people and promote this event together,” Mao Genhong said.
To commemorate the official partnership with Hangzhou Asian Games, Jia Jingdong, Vice President of Branding at Vivo, presented two of the company’s latest models, Vivo X90s and iQOO 11S, to HAGOC. Both models will soon be released in the Chinese domestic market.
“Smart” Asian Games Empowered with Exceptional Products
“The 19th Asian Games showcases the cultural and sporting charm of Hangzhou to Asia and the whole world. As the Games’ Official Exclusive Supplier of Mobile Phones and Official Esports Gaming Phones, Vivo and iQOO will bring professional imaging technology and ultimate esports experience, helping promote the unity of sports and celebrating this grand occasion,” Jia Jingdong said.
As a leading global technology brand, Vivo has always been driven by its vision of creating “technology for a better world”. Its partnership with the Hangzhou Asian Games showcases how the power of technology elevates the sporting experience to new heights.
Over the years, Vivo has also collaborated with other prestigious sporting events such as the Sudirman Cup, NBA, FIFA World Cup and the UEFA EURO, gaining further recognition from a growing global audience.
In partnership with ZEISS, the flagship Vivo X series brings users top-of-the-line professional imaging experiences, empowering users to capture all the breathtaking sporting moments during the highly anticipated Hangzhou Asian Games. Vivo X Fold2 and X Flip feature self-developed ultra-durable and ultra-light aerospace-grade hinges and ZEISS Imaging with Free-Stop Shooting Experience. The upcoming Vivo X90s, set to debut in the Chinese domestic market, will boast exceptional Zero-Shutter-Lag Motion Snapshot capabilities, ideal for photographing action-packed sporting events.
As the Official Exclusive Supplier of Mobile Phones for Hangzhou Asian Games, Vivo will also record and share the event’s most exciting moments with users worldwide through its cutting-edge professional imaging technology, bringing the joy of sports to everyone on and off the pitch.
iQOO Celebrates the Debut of Esports at Hangzhou Asian Games
The addition of esports as an official competition category in the 19th Asian Games is a significant milestone in both the world of sports and esports. As the Official Esports Gaming Phones for Hangzhou Asian Games, iQOO is poised to elevate the gaming competition to a new level and share the thrill with global audiences.
Since its inception, iQOO has been dedicated to developing smartphones that meet the speed, stability and precision requirements for esports competitions. Over the years, several iQOO products have undergone rigorous testing by professional players and have been designated as official gaming devices for numerous esports events.
The signing ceremony also showcased the popular Vivo X series and iQOO products. Throughout the years, Vivo has consistently achieved remarkable market performance and solidified its reputation in the high-end smartphone market, offering top-notch products and services to over 500 million users across more than 60 countries and regions worldwide. As a sub-brand of Vivo, iQOO will also persist in delivering products with outstanding performance and the ultimate user experience.
eSports
Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028
Lee “Faker” Sang-hyeok joins Cristiano Ronaldo and Magnus Carlsen in the Esports Foundation’s Ambassador Program.
The Esports Foundation (EF) has appointed Lee “Faker” Sang-hyeok as a Game Ambassador for the Esports World Cup (EWC) and Esports Nations Cup (ENC) through 2028, the organization said on July 15, 2026 in a statement issued from Riyadh and Paris.
EF said Faker joins Cristiano Ronaldo, listed as the Foundation’s Global Ambassador, and Magnus Carlsen as part of the Esports Foundation Ambassador Program. The Foundation said Faker will represent “the perspective of esports players” across its international events, athlete initiatives, media engagements and leadership forums.
“You can’t talk about esports without mentioning Faker. He is the defining athlete of competitive gaming: a champion whose excellence, discipline and longevity have inspired an entire generation,” said Ralf Reichert, Chief Executive Officer of the Esports Foundation. “As our Game Ambassador, Faker represents something fundamental to the Ambassador Program: esports creates its own global sporting icons. Across EWC, ENC and NGSC, he will help ensure that the players who built this sport have a voice in shaping where it goes next.”
Faker said: “Competition has shaped my life, and I am proud to join the Esports Foundation as Game Ambassador. I want to continue competing for the biggest titles with T1 while representing the players and fans who have helped esports grow worldwide. Through the Esports World Cup, Esports Nations Cup and the Foundation’s wider platforms, I hope to inspire the next generation to pursue excellence, remain resilient and believe in how far competitive gaming can take them. There is still much more to achieve.”
EF highlighted Faker’s competitive record, describing him as a six-time League of Legends World Champion, EWC 2024 winner, two-time MSI champion and ten-time domestic champion with T1. The Foundation also said Faker became the first esports athlete to receive the Blue Dragon Medal in 2026, describing it as the Republic of Korea’s highest sporting honor awarded by President Lee Jae-myung.
The post Esports Foundation names Faker Game Ambassador for EWC and ENC through 2028 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Brand Partnerships
Midnite signs as Middlesbrough FC principal partner for 2026/27 season
Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.
The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.
Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.
Andrew Mook, Midnite’s Head of Brand Marketing, said:
“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.
“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.
“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”
Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:
“We’re delighted to welcome Midnite as our new Principal Partner.
“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.
“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”
The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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