Andrew Cardno
Elk Valley Casino Deploys QCI Enterprise Platform
Elk Valley Casino and Quick Custom Intelligence (QCI) have embarked on an innovative journey. The renowned casino located in Crescent City, CA has commenced the installation of the QCI Enterprise Platform, a platform that is setting a new standard in the industry for data-driven operations and customer experiences.
With the QCI platform being rolled out across the premises, Elk Valley Casino’s marketing and player development teams are on the cusp of a comprehensive training program. This implementation symbolizes a significant step in harnessing the power of technology for superior customer service.
Michael White, Director of Marketing & Player Development at Elk Valley Casino, said: “Elk Valley is committed to providing the best customer experience at our property. With the QCI Platform we now have the power to ensure no carded customer goes unnoticed by our Player Development team while the customer journey is rewarding for both the guest and the property’s revenue goals.”
Andrew Cardno, CTO of QCI, said: “We appreciate that after significant research and a thorough vetting of several products in the market, Elk Valley Casino Resort selected the QCI Enterprise Platform. We collaborate daily with the 1,800 player development professionals using our host tool to constantly add features and functionality for ease-of-use.”
This progressive venture brings together Elk Valley Casino’s commitment to top-notch customer experiences and QCI’s expertise in delivering ground-breaking technological solutions for the gaming and hospitality industries. The implementation of the QCI Enterprise Platform is set to mark a new chapter in the casino’s journey toward optimizing resources and profits, managing marketing campaigns, and boosting customer loyalty.
Andrew Cardno
Quick Custom Intelligence Launches QCI Metrics
Quick Custom Intelligence (QCI) a leading provider of casino operational intelligence software, announced the launch of QCI Metrics, a new anonymized data-sharing program that enables gaming and hospitality operators to benchmark performance using yesterday’s operating data—providing timely, actionable insights without exposing customer, financial, or personally identifiable information. This innovative solution extends beyond gaming machine ranking into host performance standardization.
Available through the Chatalytics.com portal and integrated into the QCI Platform, QCI Metrics transforms operational data—including game performance and host effectiveness—into standardized performance indexes.
While traditional benchmarking solutions rely on limited datasets or delayed reporting cycles, QCI Metrics delivers insights based on yesterday’s data—giving operators a timely, continuously updated view of how they are performing against peers across both gaming and player development.
All data shared in QCI Metrics is:
• Aggregated and normalized
• De-identified
• Abstracted at the property level using internal IDs
No transaction-level, player-level, or campaign-level data is ever shared.
“QCI Metrics gives operators the ability to see how they stack up against peers across player development and gaming in near-time, without compromising privacy. It’s a practical, secure way to unlock industry-wide insights,” said Andrew Cardno, Co-Founder and CTO of QCI.
QCI Metrics is designed to help operators quickly identify performance gaps, respond faster to trends, and adopt proven strategies in a highly competitive environment.
The post Quick Custom Intelligence Launches QCI Metrics appeared first on Americas iGaming & Sports Betting News.
Andrew Cardno
SkyCity Expands its Strategic Partnership with Quick Custom Intelligence
Quick Custom Intelligence (QCI), a leading provider of casino operational intelligence software, announced the expansion of its strategic partnership with SkyCity Entertainment Group, New Zealand’s premier entertainment and gaming company.
SkyCity has successfully utilised QCI Slots for several years to enhance operational visibility, productivity and optimisation across its gaming floors. Building on that foundation, SkyCity is now expanding its engagement with QCI to support a more integrated, enterprise-wide view of customer and operational intelligence across its properties, product channels and services.
The expanded collaboration will introduce additional capabilities within the QCI Enterprise Platform, enabling SkyCity to consolidate data from across its ecosystem and transform it into actionable insight. It introduces enhanced tools to support customer engagement, segmentation and targeted decision-making, helping teams better understand customers, tailor experiences and respond more quickly to changing customer and operational needs. This is a key capability in an increasingly omni-channel environment.
“Our partnership with QCI has developed into a truly strategic collaboration, supporting how we integrate critical customer, product, and operational intelligence,” said Christina Katsibouba, Chief Digital & Transformation Officer at SkyCity.
“As we continue to develop our digital and omni-channel strategy, this expanded engagement reflects a shared goal to use connected data and insights to make better decisions, achieve stronger customer outcomes and create long-term value across the organization. Collaborating closely with QCI allows us to operate with greater agility today, while also shaping the future of how integrated entertainment and gaming businesses utilize intelligence at scale.”
QCI’s Enterprise Platform supports casino resorts worldwide by integrating data from across gaming, hospitality, and digital environments, delivering real-time intelligence that empowers teams to improve efficiency, enhance customer engagement and make faster, more informed decisions.
“SkyCity has been an outstanding partner and an innovative leader in the gaming industry. This expansion reflects the strong foundation we’ve built together and our shared commitment leveraging connected intelligence to drive stronger customer outcomes, support omni-channel strategies, and create a more agile and data-led operating model,” said Andrew Cardno, Co-Founder and CTO of Quick Custom Intelligence.
The continued collaboration between SkyCity Entertainment Group and QCI reflects both organisations’ commitment to innovation, customer excellence and the ongoing advancement of technology within the global gaming industry.
The post SkyCity Expands its Strategic Partnership with Quick Custom Intelligence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Andrew Cardno
QCI and Maropost Power Real-Time Data at Enterprise Scale
Quick Custom Intelligence (QCI) announced a new API integration with Maropost, enabling high-speed, high-volume data synchronization between the two platforms.
The integration allows organizations to seamlessly sync customer, transaction, and engagement data in near real time, while significantly accelerating backend upload speeds in large-scale environments.
“Our partnership with QCI helps gaming operators move from insight to action faster. By connecting QCI’s powerful analytics with Maropost’s engagement platform, we’re enabling operators to activate their data in real time and deliver more personalized guest experiences,” said Jeff Marshall, AVP Global Partnerships, Maropost.
Built for performance-driven operators, the direct API connection eliminates manual data transfers, reduces latency, and ensures faster data availability for campaign execution and customer outreach.
Key benefits include:
• Real-time customer and transaction data synchronization
• Accelerated high-volume backend uploads
• Reduced operational lag between systems
• Improved segmentation and targeting capabilities
• Faster campaign deployment.
“In high-volume environments, speed isn’t optional, it’s mission-critical. Our integration with Maropost ensures data moves quickly, securely, and reliably, so gaming and entertainment operators can engage customers with precision and confidence,” said Andrew Cardno, Co-founder and CTO of QCI.
For gaming and entertainment operators, this integration delivers immediate impact. High-volume player and transactional data flows seamlessly between systems, ensuring offers, tier updates, and loyalty incentives reflect current guest activity with minimal delay. The result is faster campaign execution, sharper targeting, and a more seamless guest experience — driving stronger engagement and increased revenue per visit.
By connecting Maropost’s customer engagement platform with QCI’s data platform, clients gain a unified system that streamlines operations, strengthens targeting precision, and supports scalable growth.
The integration further reinforces QCI’s commitment to delivering high-performance data infrastructure built for enterprise-scale environments.
The post QCI and Maropost Power Real-Time Data at Enterprise Scale appeared first on Americas iGaming & Sports Betting News.
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