BVGroup’s flagship brand, BetVictor, has launched a new World Cup promotion offering new customers an enhanced 100/1 odds on England to win this summer’s tournament, as excitement continues to build ahead of football’s biggest stage.

The enhanced price forms part of BetVictor’s wider World Cup campaign, with the brand set to roll out a range of offers, odds boosts and engagement activations throughout the tournament.

With England widely viewed as one of the strongest teams heading into the competition, BetVictor’s latest campaign is designed to tap into growing excitement around the Three Lions and the return of international football’s biggest stage.

The campaign is being supported by a bespoke TV advert, alongside radio and OOH activity, as BetVictor continues to expand its football-focused marketing around major sporting events.

BetVictor spokesman Sam Boswell said: “We know everyone’s favourite thing when having a flutter is getting a bit of value, which is exactly why we’re offering new customers 100/1 on England to finally bring football home this summer. It’s a huge price for what we hope could be a massive moment for the Three Lions and their fans. All our existing players will also get to join in the fun with exciting Super Boosts and Odds Boost tokens throughout the tournament which promises to be bigger and better than any World Cup we have seen before.”

The enhanced 100/1 offer is available for a limited period via the BetVictor app and website.

The post BetVictor Launches 100/1 England World Cup Offer appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

BVGroup’s flagship brand BetVictor has launched a new brand campaign, “For All Your Favourite Things”, backed by what the company said is its largest AV investment to date.

The campaign, created by Barn Door Studios, uses a rewrite of “My Favourite Things” from The Sound of Music over visuals of sporting events. BetVictor said the creative focuses on “the uncomplicated thrill of sport and betting”.

BetVictor is timing the launch around this weekend’s Premier League schedule, with spots running alongside Arsenal vs Newcastle on Saturday evening and Chelsea vs Leeds on Sunday afternoon.

Media planning is led by Bountiful Cow. The plan includes a new partnership with Sky, spanning live sport integrations, on-demand, YouTube channels and targeted digital placements via Sky Advance. BetVictor also outlined a data-led SVOD and BVOD strategy across ITVX, Channel 4, Prime Video and Netflix, plus digital and social.

Richard Walters, Director of Brand and Creative at BetVictor, said:

“‘For All Your Favourite Things’ captures what BetVictor stands for today – a premium, straightforward experience that enhances the thrill of sport.

When done right, we believe that gambling is a simple pleasure; one that we love connecting our customers to. We wanted to celebrate the moments that matter most to sports fans.”

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A BetVictor player from Scotland has turned a small 10p jackpot side bet into an incredible £1,744,000 payout.

The lucky customer hit the top-tier Epic jackpot while playing the slot Magnificent Power Spartan, transforming a minimal wager into a life-changing prize.

The win was made possible through The Jackpots, an exclusive in-house jackpot product powered by ThrillTech, a global provider of side-bet jackpot technology for iGaming operators.

ThrillTech’s ThrillPots system was rolled out across the portfolio of gaming brands operated by BVGroup in December last year. The feature allows any qualifying spin to randomly trigger one of four progressive jackpots. In this case, a simple 10p side bet was enough to unlock the seven-figure Epic jackpot.

The Scottish BetVictor customer, who has chosen to remain anonymous, triggered the highest prize tier available—demonstrating that every spin carries the potential for a massive reward. The win has since been fully verified, and the payout is being processed in line with the operator’s standard verification and payment procedures.

Eoin Ryan, Director of Sportsbook & eGaming at BVGroup, said:
“We’re absolutely delighted to congratulate our first newly created millionaire.

This life-changing win perfectly showcases how The Jackpots system works, where any qualifying spin can trigger any of the available jackpots, including the Epic pot. We’re excited to deliver many more unforgettable moments for our customers throughout the year.”

Ben Bradtke, Co-Founder of ThrillTech, added:
“Seeing a 10p side bet turn into a £1.7 million win is exactly the kind of moment we designed ThrillPots to create. From the very beginning, our vision was to provide operators with a jackpot solution that genuinely excites players, where every qualifying spin carries real potential regardless of stake size. This win is a powerful example of that principle in action.

Working with BVGroup to launch The Jackpots across the BetVictor portfolio has been a fantastic collaboration. Their team understands how to integrate jackpot mechanics in a way that enhances the overall player experience while maintaining the highest standards of compliance and player protection.

We’re incredibly proud to see our technology deliver such a life-changing outcome and look forward to powering many more memorable jackpot moments for operators and players worldwide.”

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