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Caesars Entertainment Incorporated

Prominent Support for New York City’s Envisioned Caesars Palace Times Square Project

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The New York State Latino Restaurant Bar & Lounge Association (NYSLRBLA) has thrown its support behind the proposal to bring a boutique casino hotel to the Times Square neighborhood of New York City.

The plan to redevelop up to eight floors of an existing 54-story office tower at 1515 Broadway into a premier entertainment and gaming destination is the brainchild of Caesars Entertainment Incorporated working in partnership with the SL Green Realty Corporation real estate investment trust and the Roc Nation management agency. The envisioned Caesars Palace Times Square facility could encompass as much as 250,000 square feet of gaming space alongside 950 hotel rooms and a plethora of entertainment and restaurant spaces.

Caesars Entertainment Incorporated floated its plan to bring a boutique casino to central Manhattan late last year and is now working towards securing one of the three associated ‘downstate’ licenses being put up for grabs by the New York State Gaming Commission. The prominent operator went on to partner with SL Green Realty Corporation and Roc Nation before establishing its Coalition for a Better Times Square industry group.

For its part and the NYSLRBLA represents Hispanic and minority-owned food and beverage concerns across the tri-state area encompassing over 350 restaurants ranging from small Latino enterprises to larger gourmet establishments. The group recently followed numerous other local businesses, labor unions and community organizations in joining the Coalition for a Better Times Square organization so as to better advocate in favor of the proposed Caesars Palace Times Square project.

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“Times Square is the right place for New York’s next gaming destination, hands down,” Jeff Garcia, President for the NYSLRBLA, said. “It’s great not only for the Times Square area but for the city as a whole and we believe the increased tourism is going to directly benefit small and minority-owned businesses across the five boroughs.”

Economic forecasts indicate that a state-of-the-art gaming and entertainment destination in Times Square could see the storied area chalk up as much as $967 million in additional aggregated receipts every year from over seven million new annual visitors. The developers believe that their proposal, which comes complete with improved congestion, sanitation and security strategies, would moreover help the Manhattan neighborhood’s existing raft of hotels, theaters and restaurants while simultaneously bolstering an already extensive compliment of retail and dining options.

“The NYSLRBLA is among the most trusted and influential groups within New York City’s food and beverage industry,” read a joint statement from Caesars Entertainment Incorporated, SL Green Corporation and Roc Nation. “The NYSLRBLA’s support for a gaming destination in Times Square is a testament to the broad and city-wide impact of our proposal. A gaming destination in the heart of New York City, above the city’s largest transit center, means more customers and more opportunity for restaurants and bars across the city.”

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Bakkt Crypto Rewards

Caesars Entertainment Incorporated Inks Bakkt Crypto Rewards Alliance

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American digital asset platform developer Bakkt Holdings Incorporated has inked a deal that is to see its technologies integrated into the Caesars Rewards loyalty program from giant casino operator Caesars Entertainment Incorporated.

Pending local regulatory approvals, this arrangement will allow Caesars Rewards patrons to redeem their credits via the advanced Bakkt Crypto Rewards scheme. The Georgia-based innovator believes this partnership will allow Caesars Entertainment Incorporated to offer its patrons a seamless experience online and further improve its more traditional customer retention methods.

As part of the fresh alliance and Georgia-based Bakkt Holdings Incorporated revealed that the auditorium within its new partner’s prestigious Planet Hollywood Resort & Casino venue is to be rechristened as the Bakkt Theater. This Las Vegas facility, which was formerly known as Zappos Theater, features a VIP table seating concept alongside multiple seating configurations that allow artists to create the live vibe that best suits their performance.

“As today’s customers grow to be increasingly savvier online, we look forward to offering new crypto options to millions of Caesars Entertainment Incorporated customers,” Mark Elliot, Chief Marketing and Sales Officer for Bakkt Holdings Incorporated, said. “We’re thrilled to solidify our relationship with Caesars Entertainment Incorporated with the naming of the Bakkt Theater and the integration of Bakkt Crypto Rewards into the Caesars Rewards program.”

As the digital economy continues its quick evolution and the new partnership is to additionally see Caesars Entertainment Incorporated continue exploring and innovating around the existing suite of cryptocurrency solutions from Alpharetta-headquartered Bakkt Holdings Incorporated. This will permit the casino operator to better unlock future crypto advances and drive loyalty in order to further improve the Caesars Rewards program.

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“Bakkt Theater showcases the best in live entertainment and experiences to match the extraordinary talent roster the venue features,” Jason Gastwirth, Entertainment President for Caesars Entertainment Incorporated, said. “We’re pleased that Bakkt Holdings Incorporated recognizes the unique destination we’ve created at Planet Hollywood Resort & Casino and we are excited to have it join us in the venue’s next chapter.”

Currently serving more than 60 million members around the world, the Caesars Rewards loyalty program features a fully connected ecosystem that links gaming, hospitality, entertainment, nightlife, dining and shopping activities in over 50 destinations. The scheme allows patrons to earn and redeem credits for the experiences they value most and moreover comes complete with a suite of integrated mobile products encompassing the Caesars Sportsbook and iGaming advance.

“We are constantly looking for new and unique ways we can expand the wealth of benefits associated with Caesars Rewards and it is that consistent push to improve that makes Caesars Rewards best-in-class,” Megan Rodriguez, Loyalty and Customer Retention Management Senior Vice-President for Caesars Entertainment Incorporated, said. “We look forward to exploring how crypto offerings from Bakkt Holdings Incorporated will differentiate Caesars Rewards and help us continue to be the leader in this space.”

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