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Betr

Virginia Lottery Licenses Microbetting Platform Betr

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Betr announced that it has been granted a mobile sports wagering license by the Virginia Lottery, making Virginia the third state to approve the microbetting platform.

Betr, which was co-founded by social-media-star-turned-boxer Jake Paul, is also currently licensed in Ohio and Massachusetts.

“We’re thrilled to receive approval for our sports betting license in Virginia, and appreciate the seamless work with the Virginia Lottery Board to bring our product to customers in Virginia,” said Joey Levy, co-founder and CEO of Betr, in a statement.

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Betr, WynnBet Ceasing Sports Wagering Operations in Massachusetts

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A pair of Massachusetts Category 3 Sports Wagering Licensees are ceasing operations in Massachusetts: Betr and WynnBet.

Betr official ceased operations in the Commonwealth at 11:59 p.m. EST on Friday, February 16. The Mass Gaming Commission (MGC) approved Betr’s cessation request during a public meeting on Wednesday, February 21, 2024, in accordance with Commission regulations.

Betr customers will be able to withdraw funds from their accounts until March 16, 2024. Following that date, Betr will send checks to Massachusetts customers who have not withdrawn their funds. Those checks will be sent to the last physical address the company has on file.

The MGC awarded Betr a one-year, untethered Category 3 Sports Wagering Operator License on February 23, 2023. The company opened its Massachusetts sportsbook on April 25, 2023.

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WynnBet is currently in the process of ceasing operations in the Commonwealth, in pursuance with Commission regulations. They are also planning to close sportsbooks in seven other states.

“For commercial reasons, WynnBET has decided to shut down mobile sports betting operations in Massachusetts. However, retail sports betting will continue to be offered by our related company at the sports book [sic] and kiosks located at Encore Boston Harbor,” the company wrote on their Massachusetts FAQs webpage.

Customers’ betting history will be accessible in their accounts until March 12. Similarly, future wagers that settle ahead of WynnBets’ close date will be settled as normal, while customers with bets that settle after that date will be contacted by WynnBet directly. Betr does not offer any future wagers at their sportsbook.

The MGC awarded WynnBet a one-year Category 3 Sports Wagering Operator License on February 23, 2023. Their license is tethered to Wynn MA LLC d/b/a Encore Boston Harbor. The company opened its Massachusetts sportsbook on March 10, 2023.

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Paysafe Enters into Partnership with Betr

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Paysafe has entered into a new partnership with Betr, the micro-betting app from American professional boxer and social media influencer Jake Paul that is disrupting the U.S. sports-betting space. The first phase of a multi-state deal sees Paysafe enable Betr’s customers in Ohio and Massachusetts to seamlessly fund micro-bets and traditional wagers using their debit card.

The new partnership strengthens Paysafe’s presence in the U.S. iGaming space, with the company already supporting multiple operators in Ohio since the market’s launch in January 2023 as well as Massachusetts, which went live in March 2023, alongside 25 other American states or jurisdictions. As the world’s first micro-betting app, Betr allows players in Paul’s native Ohio and the Bay State to wager on the outcomes of every single moment of a sporting event, serving to diversify the sports-betting products available to Americans – as well as the range of operators supported by Paysafe.

Now, when Ohio and Massachusetts players want to make a micro-bet or a standard sports-bet with the Betr iOS or Android apps on their smart phone or tablet, they can securely deposit into their account using their debit card, with all transactions processed in seconds by Paysafe’s own best-in-class payment gateway.

Betr’s connectivity to the Paysafe platform will allow the operator to access the payment provider’s complete range of alternative payment methods (APMs), including its digital wallet and eCash solutions. The partnership is expected to extend into additional U.S. states, as Betr launches in new gaming jurisdictions.

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Zak Cutler, President of Global Gaming at Paysafe, said: “We’re proud to partner with Betr, which shares Paysafe’s own dedication to product innovation and driving the broader evolution of the U.S. sports-betting space. We look forward to supporting the growth of Betr in Ohio and Massachusetts as well as future states by providing the operator and its customers on-the-go with an unparalleled payment experience that befits the impressive UX of the Betr app.”

Joey Levy, Founder and CEO at Betr, said: “We are excited to announce our partnership with Paysafe and are looking forward to working with them as we continue scaling the Betr business. They are reliable, experienced, and share our perspective that we are just scratching the surface of product innovation in the regulated real-money gaming industry.”

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Betr Announces Exclusive Media Partnership with The Cavinder Twins

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Betr Holdings, Inc., the company disrupting legacy gambling and legacy media, announced an exclusive partnership with Haley and Hanna Cavinder, who are known as The Cavinder Twins. As part of the agreement, The Cavinder Twins will join Betr as Equity Partners, Content Creators and Creative Directors and are bringing their popular podcast, Twin Talk, exclusively to Betr Media. With this move, The Cavinder Twins will be foundational on-camera talent for the company, creating female-centric sports content within Betr. The Cavinder Twins further diversify Betr’s growing talent roster with their experience-based perspectives on sports, and they will make regular appearances on Betr Media’s flagship franchise BS w/ Jake Paul as well as on other Betr Media content across all platforms.

Since Betr co-founders Jake Paul and Joey Levy launched Betr in August 2022, Betr Media has garnered a fast-growing and highly engaged audience passionate about sports and pop culture. Betr has already generated over 900 million impressions and 50 million engagements across its social channels, with the bulk of this audience consisting of sports fans in the 21-34-year-old age demographic.

“We are thrilled to partner with the Cavinder Twins, who have already accomplished so much and are just scratching the surface of their potential,” said Joey Levy, Betr Founder and CEO. “We are positioning Betr Media to become the #1 destination for emerging talent by providing a truly win-win proposition: Betr can and will leverage the rapidly growing Jake Paul and Betr Media audiences to make emerging talent even more famous than they already are, while also providing best-in-class content development, production, and media sales infrastructure — all while offering material cash and equity upside into Betr Holdings, which owns both Betr Media and Betr Gaming. Betr Media’s objective is to attract, enhance, and amplify the next wave of generational content creators, and this partnership is a testament to that approach. Our talent flywheel is continuing to get stronger, and we are just getting started.”

“Betr gives us the ability to accelerate the growth of The Cavinder Twins brand in a focused and truly authentic manner,” said The Cavinder Twins, Haley and Hanna. “We love sports, thrive on competition, and enjoy creating and bringing ideas to life. Betr truly makes The Cavinder Twins and our brand that much better and bigger.”

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Following successful NCAA Division 1 basketball careers across the University of Miami and Fresno State and the growing popularity of The Cavinder Twins across social media, the two co-founded and launched the Twin Talk podcast on iHeartRadio in December 2022. Twin Talk will now join Betr’s highly successful roster of shows and brands, including BS w/ Jake Paul, 100x Club, Handshake Bets, Betr Combat w/ Bo Nickal, and Everybody Hates Derek, among others.

“The Betr Holdings empire presented a unique and diversified opportunity to continue to grow The Cavinder Twin brand,” said Jeff Hoffman, Partner ESM and The Cavinder Twins agent. “It’s like adding jet fuel to an already burning fire. With Betr’s media savvy, the explosion of female sports and Betr’s disruptive behavior in gambling, it became a question of how far can we go and where do we sign? As the Twins become equity partners and creative directors, this partnership with Betr provides a vested interest and ability to do what they do best: continue to define culture and content.”

“This is the definition of a true partnership where the parties will grow together over time,” said Darren Heitner, The Cavinder Twins attorney. “It is a perfect fit for the Twins to be a part of a quickly expanding media empire. A real win-win and a massive opportunity for Haley and Hanna to further their global reach after basketball.”

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