Canada
BetMGM Announces New Pledge to Promote Responsible Gaming in Advertising
BetMGM, a leading sports betting and iGaming operator, announced a new pledge to prominently feature responsible gaming messages in its marketing and advertising campaigns beginning March 1, in alignment with the start of Problem Gambling Awareness Month. As part of the pledge, responsible gaming messaging will be featured within BetMGM’s mobile app and within BetMGM advertisements ranging from billboard marketing to television, print, and radio ads across the US and Canada.
Additionally, responsible gaming messages and banners will be incorporated into BetMGM’s digital and social platforms, as well as on property signage within physical BetMGM Sportsbooks. Responsible gaming messages were developed in partnership with GameSense, an award-winning responsible gaming program developed and licensed to MGM Resorts and BetMGM by the British Columbia Lottery Corporation (BCLC).
“We are committed to leading the industry in promoting responsible gaming, which is why we’re announcing this unprecedented pledge to spotlight responsible gaming messaging in our advertising. As the legalized sports betting and online gaming industry continues to expand, it is vital that we not only equip players with tools and resources for how to play in a responsible and safe manner, but that we also make a significant commitment to showcasing responsible gaming in our advertising,” Adam Greenblatt, CEO of BetMGM, said.
GameSense is an industry-leading program focusing on positive, transparent, and proactive conversations with players about how to gamble responsibly. BetMGM has integrated GameSense into its digital platforms, providing customers tools for setting spending limits, while dispelling common gambling misconceptions. GameSense also explains the basic rules of gambling and offers easily accessible resources for customers and their families to connect with highly trained GameSense Advisors. Through the integration with BetMGM, customers can receive the same GameSense experience they have grown to count on at MGM Resorts properties nationwide.
“With the continued growth of sports betting and iGaming, it’s imperative that our industry remain committed to supporting the best interests of our guests and customers. MGM Resorts is the premier leader in gaming entertainment, and GameSense has helped us set the standard for promoting responsible gaming and prioritizing player health. We commend BetMGM for this groundbreaking commitment,” Bill Hornbuckle, CEO and President of MGM Resorts, said.
“Entain is committed to providing the safest possible betting and gaming platform for all our customers around the world. This is even more important in a market like the US where betting and gaming is going through rapid and transformative growth. Technology is the key enabler in providing a safety net for our customers. Building these tools with GameSense into the BetMGM platform is the best way forward,” Jette Nygaard-Andersen, CEO of Entain, said.
“While today’s announcement is a significant step forward, one that we hope other operators will follow, we also know that this is just the start. Research is essential to progress and will make an important contribution to tackling problem gambling. We are committed to protecting players across the country and have partnered with the International Center for Responsible Gaming (ICRG) to help better understand and tackle the issues around advertising and problem gambling,” Greenblatt said.
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AGCO
ThrillTech secures AGCO supplier licence for Ontario launch
ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.
The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.
ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.
The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
ThrillTech wins AGCO supplier licence to enter Ontario market
ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.
Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”
The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.
ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.
The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.
AGLC
St8 Secures Alberta Licence, Strengthening North American Expansion
Casino games aggregator and full-service technology provider St8 has secured its registration to operate in Alberta as an iGaming Services Supplier, marking another significant milestone in the company’s strategy to expand across North America’s regulated iGaming markets.
St8 was among the first suppliers to secure a conditional approval granted by the AGLC, underlining the company’s readiness to support operators as the province prepares to open its regulated iGaming market.
Alberta represents a key market in St8’s North American growth strategy and follows the company’s expansion into Ontario earlier this year. With its latest approval, St8 is now regulated in some of the industry’s most sought-after jurisdictions, including Sweden, the UK, Romania, and Ontario, among others.
The Alberta approval enables St8 to provide its next-generation game aggregation services to licensed operators in Alberta, giving partners access to more than 200 premium game providers through a single API integration, alongside bonus and promotional tools, advanced reporting, compliance capabilities, and a suite of operational features designed to simplify casino management.
Purpose-built with modern infrastructure and regulatory flexibility at its core, the St8 software enables operators to launch premium casino content quickly, while also reducing the operational complexity typically associated with multi-provider integrations and expansion into new markets.
This registration builds on St8’s growing presence in regulated jurisdictions and reinforces the company’s commitment to supporting operators with scalable, compliant technology as new opportunities emerge across North America and beyond.
With compliance, speed and operational efficiency at the heart of its product, St8 remains focused on helping operators enter new markets with confidence while delivering seamless access to premium casino content through a single integration.
Eva Alšauskaite, Head of Legal at St8, said: “Securing our Alberta supplier registration represents another important step in St8’s international growth strategy and reflects our continued investment in regulated markets.
“As jurisdictions continue to evolve, operators need technology partners that combine innovation with a deep understanding of regulatory requirements. Obtaining this registration demonstrates our commitment to meeting those standards while providing operators with a solution that makes expansion into regulated markets as simple and efficient as possible.”
The post St8 Secures Alberta Licence, Strengthening North American Expansion appeared first on Americas iGaming & Sports Betting News.
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