Baltics

The importance of reg-tech for new market expansion

Published

3 years ago

January 30, 2023

Reading Time: 4 minutes

Mark Chakravarti, Investment Director at SportingWin, talks about the operator’s experience of securing a licence in Bulgaria and how it will now use its in-house regulatory platform to enter additional European markets

I would argue that a proprietary regulatory platform is the most important thing for operators looking to drive European market expansion. Without a modern, agile platform that provides the insight that regulators require, licence applications will be drawn out for months and even years.

At SportingWin, we came to learn this the hard way.

When we started the business back in 2019, we identified Bulgaria as being a market of huge potential and one that we were keen to make our debut. Based on our assessment, AGR would hit 20% a year for the next five years, leading to a market value of €500m per year.

We then set about compiling the legal paperwork required by the National Revenue Agency for the licence application – this was a significant task in its own right, but we would soon learn that this was just the very start of the process.

The Bulgarian regulator is one of the most stringent in the world, which of course is a good thing. It ensures that the operators that do secure approval to enter the market are of the highest calibre especially when it comes to responsible gambling.

Under its requirements, operators must be able to deliver certain insights and information to the regulator in real time and this in turn requires a powerful, agile regulatory platform. Ultimately, we took the decision to develop this technology in-house.

While this was the right course of action, it significantly slowed down our licence application process while the regulator and our in-house development team worked together to ensure that it was fully compliant with its requirements.

We eventually reached the point where the National Revenue Agency was happy with the paperwork we submitted and our proprietary reg-tech platform, giving us the green light to enter the market in January 2021. Since then, we have gained incredible traction with players.

As with most operators, we are now looking to take SportingWin into additional markets and our in-house developed regulatory platform will be the foundation for building out our presence across the region. It really is impressive and now that it has been certified in Bulgaria, it can be used elsewhere.

We have identified Romania as our next market and while we have yet to submit our application to the regulator, our proprietary regulatory platform will ensure it is a much easier – and faster – process than that in Bulgaria.

This is for several reasons. Given just how stringent the National Revenue Agency is with its standards and enforcing them, other jurisdictions are happy to approve our platform without subjecting it to the same level of scrutiny again.

The same applies to a lot of the paperwork that we completed as part of our application in Bulgaria – for example, the Romanian regulator is happy to carry this over as well as the technical and software certifications that we were granted.

Of course, local regulators will still carry out their own investigations and will want to test certain aspects of our platforms, tech and software, but much of the hard work has already been done and this will allow us to enter additional markets at pace – we anticipate being live in Romania in H1.

In addition to an in-house regulatory platform, approved paperwork and the experience of having been through a licence application, the final piece of the puzzle operators need is a European trademark for their brand/brands.

We have recently secured this for SportingWin and it really does put us in the driving seat to identify and enter regulated European markets with an incredibly strong brand, superior product offering and a powerful regulatory platform running in the background.

Because of this, SportingWin is an attractive proposition for investors looking to join our success story. Due to the technical foundations we have in place, the investment we secure is pumped into marketing our brand in each country, which in turn allows us to generate significant share quickly.

Despite having been live in Bulgaria for only a year, we have a large and loyal player base and in Q4, generated €500,000 in NGR. This is set to grow significantly off the back of our recently-announced partnership with Pinnacle, allowing us to add a betting exchange to our offering for the first time.

As with most small to medium-sized operators, the team behind SportingWin has a long-term plan for the business and that is to grow it into an exciting acquisition opportunity for one of the power players looking to build their presence in regulated markets across Europe.

Without our proprietary regulator platform, European trademark and growing collection of licences, SportingWin would simply not be on the radar of these organisations, let alone be considered a serious M&A opportunity.

Of course, there is still a lot of work to do before we reach that chapter of our story but given that the founders of SportingWin have built and sold betting businesses before, it is one that I am confident we will write in next to no time at all.

Meanwhile, we will continue to use our regulatory platform to launch our player-favourite brand and superior betting experience into markets across Europe, generating substantial revenues from each of the jurisdictions we target.

Baltics

Endorphina Confirms Spelet.lv Partnership

Published

20 hours ago

June 4, 2026

Wladimir P.

endorphina-confirms-spelet.lv-partnership

Endorphina has announced that its new partnership with Spelet.lv, successfully completes the company’s expansion across the Latvian market.

This milestone now confirms Endorphina as officially live with all key partners in the region.

Ticking the final box with Spelet.lv represents a major strategic achievement, reinforcing Endorphina’s strong presence in Latvia and highlighting its commitment to delivering high-quality gaming content across regulated markets.

“We’re very proud to partner with Spelet.lv, especially as it represents the final step in completing our presence in Latvia. Being live across all key partners in the market is a significant achievement for us, and it reflects the strong relationships we’ve built in the region. We’re excited to continue growing and delivering great results together,” said Inga Kadyrova, Partnership Manager at Endorphina.

The new partners also fully endorsed the collaboration.

“At Spelet, we build our ecosystem around quality, trust, and strong content, working only with partners who set the standards of the industry rather than follow them. Our partnership with Endorphina represents a strategic enhancement of our portfolio and another step towards a product where every game combines distinctive design, well-crafted mathematics, and a high level of execution. Strong partners create strong products,” said Milena Konstantinova, Head of Casino at Spelet.lv.

By focusing on comprehensive online leisure entertainment, modern new casino games and sports betting, Spelet.lv has already established itself as a serious player and a significant competitor to other Latvian online casinos, with the brand now able to add exceptional Endorphina games like 3 Witch Pots, Hell Hot 100 and Joker Stoker to their offering.

With this partnership, Endorphina completely strengthens its position in Latvia, setting a solid foundation for future growth while continuing to provide engaging and innovative gaming experiences to players across the market.

The post Endorphina Confirms Spelet.lv Partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Baltics

HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth

Published

2 weeks ago

May 21, 2026

Wladimir P.

hipther-baltics-&-nordics:-tallinn-2026-agenda-unites-digital-governance,-ai,-fintech-&-regulated-growth

HIPTHER has officially revealed the Agenda for HIPTHER Baltics & Nordics: Tallinn 2026, taking place on 2 June at Hilton Tallinn Park, bringing together regulators, operators, fintech builders, founders, compliance leaders, legal experts, AI practitioners, and startup innovators for the grand finale of the HIPTHER Baltics 2026 series.

Tallinn is not just another conference destination for HIPTHER — it is home base. The city where the #hipthers story evolves, and the natural setting for a conference built around digital governance, startup ecosystems, operational resilience, and the future of regulated innovation.

The newly released program features:

16 sessions across one focused day
2 parallel stages
3 practical HIPTHER Academy workshops
40+ speakers & experts from across the Baltics, Nordics, and wider European ecosystem

One Agenda. Multiple Industries. Real Operational Conversations.

Tallinn 2026 brings together discussions that typically happen in separate rooms: AML supervision, fintech scaling, AI implementation, digital identity infrastructure, crypto payments, operational risk, behavioural science, startup growth, and commercial strategy.

Across the Compliance & Operations Lab and the TechXperience Stage, attendees will explore topics including:

AML supervision, financial intelligence & market trust
Operator-supplier partnerships under mature regulation
Digital identity infrastructure & eIDAS 2.0
AI-powered operations & compliance automation
Player acquisition after the easy-growth era
Stablecoins, Travel Rule & trusted payment infrastructure
Governance, board accountability & operational risk
VC, alternative finance & cross-border startup scaling
Agentic AI and production-ready AI workflows for regulated sectors

The agenda also includes a focused Finland regulatory update alongside keynote sessions examining CRM strategy under tightening Nordic regulation, behavioural science in regulated environments, and the realities of operational AI adoption beyond the hype cycle.

HIPTHER Academy Expands the Practical Layer

Tallinn 2026 continues the expansion of HIPTHER Academy with practical workshops designed for professionals operating inside fast-changing regulated industries.

This year’s Tallinn workshops focus on:

Digital body language & executive communication
Production-ready AI agents for regulated industries
Agentic AI workflows and orchestration systems

More Than a Conference Floor

HIPTHER Baltics & Nordics: Tallinn 2026 also brings back the curated social experiences that have become part of the HIPTHER DNA.

Welcome Drinks – Olympic Park Casino
1 June · 18:00–22:30

Meet & greet in the relaxed and luxurious atmosphere of the new flagship Olympic Park Casino – located at Hilton Tallinn Park hotel.

Nordic Flow: Morning Reset & Networking
2 June · 07:15–08:45

A gentle yoga and breathwork session inspired by the calm, grounded energy of the Baltics and Nordics. Designed for the conference guests and busy professionals, this session will help participants release tension, reconnect with the body, and start the day with balance, energy, and presence. No previous yoga experience is needed.

HIPTHER Baltic & Nordics Gaming Awards + Karaoke @ Fort Bar
Sponsored by Amusnet
2 June · 20:00 – Late Night

Recognising Excellence Across the Baltics & Nordics and connecting in a celebratory atmosphere. Because some of the best conversations happen long after the panels end.

A Baltic-Nordic Industry Room Built for Decision-Makers

HIPTHER Baltics & Nordics: Tallinn 2026 closes the 2026 Baltic series by bringing together the people shaping regulated growth across gaming, fintech, AI, compliance, payments, cybersecurity, and startup innovation — all inside one highly focused, boutique environment built for real conversations instead of expo chaos.

Zoltán Tűndik, Co-Founder & Head of Business at HIPTHER, commented: “Tallinn has always represented something unique for us. Not only because HIPTHER OÜ proudly calls Estonia home, but because the Baltic-Nordic region continues to prove that practical innovation, digital governance, and entrepreneurial resilience can coexist without unnecessary complexity.

With Tallinn 2026, we wanted to build more than another conference agenda. We wanted to create a room where operators, regulators, founders, compliance leaders, fintech innovators, and AI practitioners can have honest operational conversations about what comes next.

The future of regulated industries will not be shaped in isolated verticals. It will be shaped through collaboration between technology, compliance, governance, finance, and human decision-making. That is exactly why Tallinn felt like the natural grand finale for our Baltic series.

And frankly, there is no better city in Europe to host these conversations than Tallinn.”

As HIPTHER returns home to Tallinn, the final stop of the series promises a high-level gathering designed around substance, operational insight, and the future of the Baltic-Nordic innovation economy.

HIPTHER Baltics & Nordics: Tallinn 2026
2 June 2026
Hilton Tallinn Park

More information & registration:

https://hipther.com/events/tallinn/

The post HIPTHER Baltics & Nordics: Tallinn 2026 Agenda Unites Digital Governance, AI, Fintech & Regulated Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Andreas Larsson Casino Manager for Entain

Spinomenal content goes live in Estonia via Entain NCE brands

Published

2 weeks ago

May 19, 2026

Wladimir P.

spinomenal-content-goes-live-in-estonia-via-entain-nce-brands

Spinomenal has expanded its presence in Estonia through a new content partnership with Entain NCE (Entain North and Central Europe).

Under the agreement, Entain NCE’s Estonia-facing brands Ninja Casino and Boost Casino will offer Spinomenal titles via Light & Wonder’s OpenGaming platform. Games cited by the company as now available include Majestic King, Demi Gods V and Fairytale Beauties 2.

The deal extends Spinomenal’s wider commercial relationship with Entain across regulated European markets, with the Estonia rollout delivered through Entain NCE’s regional operation.

Yossi Shayovits, Head of Business Development for Spinomenal, said: “Entain is one of the most influential groups in the global gaming industry, and expanding our presence with them in Estonia demonstrates the quality of our content. This is an important part of a broader, evolving relationship across different markets, and we look forward to what’s to come.”

Andreas Larsson, Casino Manager for Entain, added: “Time and time again, Spinomenal knows what it takes to create content that our players genuinely love. Estonia marks the next chapter in a highly productive partnership that we expect will deliver strong results.”

The post Spinomenal content goes live in Estonia via Entain NCE brands appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.