Connect with us
Prague Gaming & TECH Summit 2024

betParx

betPARX Launches SPARX Tab on its Sportsbook App

Published

on

 

betPARX, one of the leading mobile Casino and Sportsbooks in Pennsylvania, launched the new SPARX tab on the betPARX sportsbook app. Developed in conjunction with the sports innovation technology company Epoxy.ai, the SPARX tab will deliver a complete personalized betting experience to users of the all new betPARX app.

betPARX app users will enjoy the new SPARX feature that allows them to access a personalized area based on analytic models of the individual users’ preferences. Designed for fast, easy and informative sports betting, the new personalized area is displayed in rich infographics that marry the bet offer with relevant statistical information and supporting graphic elements that help entertain, inform and educate the user while placing a bet.

“Users are expecting technology products that understand their behaviors and personalize the experience precisely for them. The new SPARX feature on the betPARX app will deliver that experience. Think of Spotify, Instagram, and Netflix. This is the norm that does not exist in the sports betting space, and we are ecstatic to deliver this first-of-its-kind betting-specific experience to our users,” Matthew Cullen, SVP of iGaming and Sports at betPARX, said.

In addition to the SPARX personalized offers, betPARX will also employ Epoxy.ai’s On4Me entitlements service, which uses artificial intelligence to determine available sports for specific users to watch live. This feature helps the more than 65% of bettors who want to ensure they can watch a game live before they bet on it.

Advertisement

“We are thrilled that PARX selected Epoxy.ai to develop the SPARX feature. PARX is looking to be an innovative leader in the gaming space, and we believe SPARX will help betPARX customers become more engaged by making sports betting on the betPARX app easier to understand and use,” Jason Angelides, COO of Epoxy.ai, said.

Powered by WPeMatico

Continue Reading
Advertisement

888 Holdings

SBC Summit North America: Charting New Paths in Affiliate and Marketing Success

Published

on

sbc-summit-north-america:-charting-new-paths-in-affiliate-and-marketing-success

 

As affiliates grapple with the challenge of higher player acquisition costs and the subsequent need to build player loyalty, SBC Summit North America will serve as the ideal platform to acquire insights into content creation strategies, brand building and the power of big data, all of which can help affiliates solidify their standing in the market.

Scheduled to take place on Wednesday, May 8, 2024, the ‘Affiliate & Marketing’ track promises engaging discussions encompassing mergers and acquisitions in the affiliate space, gamification, the rise in popularity of online influencers, artificial intelligence (AI) and customer relationship management (CRM) strategies to foster player loyalty, among other topics.

Kicking off the conference track is the panel titled ‘Affiliate Leaders Panel: Building Brands Through Content and Customization’, which will feature Andrew Garven (Head of Marketing, Covers), Rome Smith (Head of Marketing – North America, Betsson), Marcos Oliveira (Chief Operating Officer, Clever Advertising) alongside panel moderator Michael Daly (Former Chief Executive Officer, Catena Media). The panel will delve into how leading affiliates harness branding and compelling content to build unique and recognizable affiliate brands, optimize acquisition rates and strike successful operator partnerships.

The ‘Big Data at the Center: How Affiliates & Operators Can Make Sense of Their Customers Across Multiple Channels’ panel will delve into the strategic use of big data in understanding customer behavior. Experts Gil Bushkin???? (Senior Director of Interactive Marketing, betPARX), Zachary Sold (Vice-President of Marketing, Caesars), Elizabeth Lodge (Chief Marketing Officer, Winible) and panel moderator James Fox (Industry Manager, Google) will discuss big data’s role in identifying common trends in player acquisition and retention as well as profiling customer archetypes that aid in enhancing player engagement and meet operator partner expectations.

Advertisement

The panel ‘It’s an Influencer’s World: Charting the Success of Ambassadors, Streamers and Other Social Media Stars’ will examine the growing influence of alternative affiliate channels such as influencers, streamers and sports ambassadors. Industry luminaries Kelly Koffler (Influencer/YouTube Content Creator, Slot500Club and Beyond Blackjack), Josh Duffy (SM Influencer /YouTube Creator, Slotaholic), Jon Della Terza (Social Media Influencer/Content Creator, NJ Slot Guy), Josh Margolis (Vice-President of Marketing, Prize Picks), Grant Flannery (Head of Marketing, Rivalry) and panel moderator Lazar Miucin (Chief Executive Officer and co-founder, iGaming Advisor) will delve into the distinctive acquisition strategies and content approaches employed by influencers and examine how they can effectively collaborate with operators. Additionally, the panel will discuss adaptation strategies for traditional affiliates to capture the interest of the next generation of players.

The session panel titled ‘Affiliate Diversification: Success Strategies for the Slower Years’ will delve into innovative approaches affiliates can employ to reach new audiences. Affiliate and marketing experts Noam Klivitsky (Vice-President of US Marketing, 888 Holdings), Shmulik Segal (Chief Executive Officer, MediaTroopers) and Max Bichsel (Vice-President, Gambling.com Group) will explore such strategies while emphasizing the significance of strategic media partnerships in ensuring a strong market presence.

Attendees will also have the opportunity to expand their knowledge of the North American market through dedicated conference tracks covering leadership, sports betting, iGaming, industry and growth, compliance and regulation and payments and technology.

Additionally, the conference will include a dedicated tribal symposium, as well as two pre-day conferences; the Capital Market Forum (entry requires a separate ticket) and the Player Protection Symposium.

Purchase your ‘early bird’ ticket at the discounted price of $795 and gain access to all three days of SBC Summit North America (including the Player Protection Symposium) including the exhibition, the conference and exclusive networking parties. Additionally, operators and affiliates can apply for a free pass to the event.

Advertisement

You can keep up-to-date with the latest news, speakers and exhibitor additions and conference content by subscribing to the bi-weekly SBC Summit North America LinkedIn newsletter.

Continue Reading

betParx

EveryMatrix agrees multistate content aggregation deal with betPARX

Published

on

everymatrix-agrees-multistate-content-aggregation-deal-with-betparx

 

SlotMatrix, part of the EveryMatrix Group, has announced a breakthrough multistate casino aggregation deal with existing U.S partner betPARX, one of the country’s leading mobile casino and sportsbook operators.

SlotMatrix, the iGaming industry’s largest casino aggregator with more than 300 studio partners and 22,500+ games integrations, will provide betPARX with a comprehensive library of the U.S market’s best-performing games from tier-1 suppliers, instantly presenting its players with the latest content.

Once live SlotMatrix will become betPARX’s leading iGaming content aggregator across New Jersey, Michigan and Pennsylvania, further fuelling the brand’s growth with cross-product bonusing and gamification tools including free spins and tournaments proven to increase reactivation, acquisition and retention and generate outstanding results.

In March this year EveryMatrix and betPARX signed a deal that saw EveryMatrix distribute content from its own game development studios, Spearhead Studios and Armadillo Studios, via seamless integration with the company’s iGaming Integration Platform, CasinoEngine. SlotMatrix is a product available via CasinoEngine.

Advertisement

EveryMatrix has licences in New Jersey, Michigan, West Virginia, Ontario in Canada and most recently Connecticut with the regulatory process underway in Pennsylvania.

It has secured relationships with several leading operators in the U.S through SlotMatrix giving brands the opportunity to access the world’s largest library of iGaming content.

Erik Nyman, President EveryMatrix Americas, said: “I’m happy to announce we have extended our partnership with betPARX to aggregation opening the door to a huge variety of content from leading iGaming suppliers.

“Once Live EveryMatrix will provide free spins, tournaments, leaderboards and jackpot capabilities through our back office for multiple vendors making it one of the most significant product disruptions in US iGaming to date. As a result, we are very confident betPARX will boost its player retention and significantly grow its business using our aggregator SlotMatrix.”

Gil Bushkin, Senior Director of Interactive Marketing at betPARX, said: “betPARX continuously seek to incorporate well-known, exciting, and highly sought-after game titles to provide an enjoyable user experience for our players. EveryMatrix’s capabilities support betPARX’s vision of creating a superior casino app that offers a diverse and captivating gaming experience.”

Advertisement
Continue Reading

betParx

Playtech Partners with betPARX to Launch Innovative Sportsbook in Maryland

Published

on

playtech-partners-with-betparx-to-launch-innovative-sportsbook-in-maryland

 

Playtech, a global leader in gambling technology, has announced its continued partnership with betPARX. Under this collaboration, betPARX has integrated Playtech’s industry-leading IMS platform and native mobile applications to power its launch in Maryland.

This launch represents a significant milestone in expanding betParx’s footprint and offering a state-of-the-art betting experience to sports enthusiasts in the region.

By leveraging Playtech’s advanced technology solutions, betPARX aims to provide a seamless and immersive betting experience on their native mobile applications.

This strategic collaboration marks the partners’ 5th state launch and underscores Playtech’s commitment to delivering innovative gaming solutions that empower operators to offer superior services to their customers.

Advertisement

Matthew Cullen, SVP of Interactive Gaming & Sports at betPARX, said: “We are excited to extend our partnership with Playtech for the launch in Maryland. Playtech’s state-of-the-art technology provides us with the tools and capabilities needed to deliver an exceptional and engaging betting experience to our customers in the state.”

Jonathan Doubilet, VP of US Business Operations at Playtech, said: “We are elated to continue our partnership with betPARX for their Maryland launch. This collaboration underscores our commitment to providing our operators with advanced technology that not only powers their platforms but also enhances the overall player experience. Following the successful debut in Ohio, we are confident that our innovative solutions will once again deliver an unmatched sports betting experience in Maryland.”

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania