betPARX, one of the leading mobile Casino and Sportsbooks in Pennsylvania, launched the new SPARX tab on the betPARX sportsbook app. Developed in conjunction with the sports innovation technology company Epoxy.ai, the SPARX tab will deliver a complete personalized betting experience to users of the all new betPARX app.

betPARX app users will enjoy the new SPARX feature that allows them to access a personalized area based on analytic models of the individual users’ preferences. Designed for fast, easy and informative sports betting, the new personalized area is displayed in rich infographics that marry the bet offer with relevant statistical information and supporting graphic elements that help entertain, inform and educate the user while placing a bet.

“Users are expecting technology products that understand their behaviors and personalize the experience precisely for them. The new SPARX feature on the betPARX app will deliver that experience. Think of Spotify, Instagram, and Netflix. This is the norm that does not exist in the sports betting space, and we are ecstatic to deliver this first-of-its-kind betting-specific experience to our users,” Matthew Cullen, SVP of iGaming and Sports at betPARX, said.

In addition to the SPARX personalized offers, betPARX will also employ Epoxy.ai’s On4Me entitlements service, which uses artificial intelligence to determine available sports for specific users to watch live. This feature helps the more than 65% of bettors who want to ensure they can watch a game live before they bet on it.

“We are thrilled that PARX selected Epoxy.ai to develop the SPARX feature. PARX is looking to be an innovative leader in the gaming space, and we believe SPARX will help betPARX customers become more engaged by making sports betting on the betPARX app easier to understand and use,” Jason Angelides, COO of Epoxy.ai, said.

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