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The Netherlands betting market: Altenar celebrates latest licence

Published

4 years ago

November 23, 2022

Reading Time: 3 minutes

The Netherlands is a market rich with opportunities, but one that demands only the highest standard of product. Altenar COO Dinos Stranomitis details the company’s approach to entering this exciting jurisdiction, and the many ways the company is set to cater to the desires of Dutch bettors

Congratulations on going to live in the Netherlands! What kind of impact are you expecting to make in this exciting market?

The Netherlands is a rich country and, subsequently, Dutch consumers have a high-spend ability. For this reason, I believe that as the market develops into a properly regulated environment, the increased level of trust will ensure that more and more Dutch citizens will give betting a try.

I also believe that the Netherlands will become a very interesting proposition when it comes to consumer behaviour, and it will also be a good indicator of what could happen in nearby Germany. I think successful Dutch regulation will translate into successful German regulation (which, in many ways, is still a work in progress). The reason for this, of course, is that much of the demographic and economic profiles of players in both countries is markedly similar.

How difficult has it been to navigate the regulatory requirements for the Netherlands, and how is your perseverance here set to pay off?

It was not difficult at all to get the technical certification. This is down to the fact that we have a number of years of experience acquiring the relevant technical certification for the 10+ major global markets we are already live in.

However, with the Netherlands there is a particular requirement that Altenar needs to prove that we take significant steps against sports corruption, which is a key part of the licensing process, and one that we welcome. Of course, we do everything possible to fight corruption, match fixing, etc., but this can be difficult to prove. To provide evidence of our efforts, we have decided to participate in anti-corruption initiatives that the MGA Maltese Gaming Authority has taken, as well as the IBIA, International Betting Integrity Association, of which we will become a full member very soon, as well as joining Sportradar’s anti-corruption effort. All of these steps have been taken to prove that Altenar is participating actively on anti-match fixing, anti-corruption processes, and the like – and we hope this will showcase our credentials as a truly ethical supplier.

What particular Altenar products are going to perform well with players in this market?

From our research and intuition towards the market, I believe mainstream European football will perform well, whether that’s the local Eredivisie, Bundesliga, La Liga or the Premier League. I am also confident that tennis will be an interesting and important performer, which should offer a solid diverse spread of betting demographics. In principle, I believe these two sports will be the main revenue drivers in the market, and I am looking forward to seeing how well they perform in the Netherlands.

Which Netherlands demographics will be catered to by these products?

This market is decidedly male-driven, but we are hoping for some balance. The most important thing we need is for the people to consider gambling as entertainment and not as a method to make money. Once it’s viewed as entertainment, then we’re talking about a much more mainstream audience. Ideally, we would like the consumer to approach gambling as an avenue to entertain themselves, with any resulting financial return just a collateral benefit that is part of the overall enjoyment of sporting action. Trying to make a profit should not be the main scope, as presenting such a product in this format will greatly limit potential demographics.

Looking ahead to the next 12 months, how does certification in the Netherlands factor into Altenar’s roadmap for continued expansion?

We have the certification, now we just have to retain it! The stage is set, and the real work starts now: our plans for the coming months will centre around building a customer base and making a serious impact on this market. I’m very proud of all our team members who have put in so much hard work to make this happen, and I have no doubt that we’ll be able to show our future operator partners why we’re becoming one of the best sportsbooks in the world!

BePlay

REEVO Enters into a New Partnership with BePlay

Published

6 minutes ago

July 15, 2026

Wladimir P.

reevo-enters-into-a-new-partnership-with-beplay

REEVO has entered into a new partnership with BePlay, an innovative game studio recognised for combining handcrafted design, proprietary technologies and data-driven game mechanics to deliver engaging player experiences. This collaboration further strengthens REEVO’s aggregation ecosystem, adding a portfolio of high-performing content built to maximise engagement, retention and operator success.

Through this partnership, BePlay’s portfolio is now available on the REEVO aggregation platform, giving operators seamless access to a growing collection of distinctive slot experiences through a single integration. The addition reinforces REEVO’s commitment to continuously expanding its content offering with studios that bring originality, innovation and measurable performance.

At REEVO, building a world-class aggregation platform means partnering with providers that challenge convention and deliver content that stands out. BePlay has earned a reputation for creating games powered by custom technologies, advanced mechanics and its unique SMART DATA MODE approach, helping operators deliver experiences that resonate with players and drive commercial results.

As REEVO continues to grow its global network, partnerships like this play an important role in strengthening the diversity and quality of content available through the platform. By bringing together innovative studios under one ecosystem, REEVO empowers operators with greater choice, stronger engagement opportunities and scalable growth.

Daniel Cuc, Head of Account Management at REEVO, said: “Partnering with BePlay is another exciting step for REEVO as we continue to strengthen our aggregation platform with studios that bring a fresh perspective to game development. BePlay’s focus on innovation, technology, and player engagement aligns perfectly with our vision of delivering content that creates real value for operators. We are committed to building an ecosystem where quality content and seamless distribution come together, and BePlay is a fantastic addition to that journey.”

Sam Mamedov, Business Development Manager at BePlay, said: “Reevo has always stood out to me as an aggregator with genuinely top-tier standards, both in how they run their processes and how they do business. What really sets them apart is the warmth of their team. It’s something many companies lose as they grow, but REEVO has managed to maintain that human approach while operating at the highest level. I’m genuinely happy our partnership is taking off, and I think everyone will see the results of it very soon.”

The post REEVO Enters into a New Partnership with BePlay appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Dagmar Händler

NOVOMATIC Takes a Strong Stand on Employee Health and Workplace Safety

Published

6 minutes ago

July 15, 2026

Wladimir P.

novomatic-takes-a-strong-stand-on-employee-health-and-workplace-safety

NOVOMATIC has held its annual Health Day at its Lower Austrian headquarters, underlining its consistent commitment to workplace health promotion and an attractive working environment.

The diverse range of activities focused on health, fitness and safety delighted more than 1000 employees at the 7th NOVO-Company Day at the headquarters in Gumpoldskirchen. The event is part of the “Enjoy Working With Us” initiative and underscores the international gaming technology group’s ongoing commitment to a healthy and motivated work environment.

This year’s Health Day was officially opened with a warm welcome from the entire Executive Board of the NOVOMATIC AG Group.

“The health, safety, and well-being of our employees are a central pillar of our company’s long-term success. That is why we make targeted investments in measures that promote a healthy, motivating, and supportive work environment. The NOVO-Company Day brings this commitment to life in a special way year after year and underscores the high priority NOVOMATIC places on these issues,” said Stefan Krenn, Member of the Executive Board of NOVOMATIC AG.

Dagmar Händler, Mayor of Gumpoldskirchen, said: “NOVOMATIC is a major employer and economic driver for Gumpoldskirchen as well as for the entire region. It is all the more gratifying that the company is once again sending such a clear signal this year regarding the well-being of its employees.”

The varied programme included, among other things, health screenings, blood tests, lung function tests and individual consultations on nutrition, ergonomics and smoking cessation. The offerings were complemented by various exercise and sports stations, including basketball, darts and e-bike test rides. Practical safety training sessions, such as a fire extinguisher drill and the “Coffee with Cops” event featuring police experts, rounded out the diverse programme.

The post NOVOMATIC Takes a Strong Stand on Employee Health and Workplace Safety appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

B2B

Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona

Published

6 minutes ago

July 15, 2026

Wladimir P.

gamingtec-signs-on-as-headline-partner-for-midnight-mayhem-at-ice-barcelona

Gamingtec has been named Headline Impact Partner of Midnight Mayhem Fight Night, a charity boxing event run by Behind The Gloves and scheduled alongside ICE Barcelona on 19 January 2027.

Behind The Gloves said the campaign is targeting €150,000 in fundraising and will follow 16 industry figures as they prepare to box.

According to the organisers, Gamingtec’s support will cover elements including a six-month training programme, event fundraising, fighter storytelling and post-event impact reporting. The partnership will also support a WBC Adaptive Boxing showcase and reporting on how proceeds are distributed to charities nominated by fighters and partners.

Sapar Karyagdyyev, Founder of Gamingtec, said: “At Gamingtec, we believe the strongest partnerships create value beyond business, so supporting Midnight Mayhem was a natural fit for us. The initiative brings together people from across our industry to raise money for important causes while highlighting the positive impact the sector can have when it comes together behind a shared goal.

“We’re proud to support Behind The Gloves as Headline Impact Partner and look forward to growing the event, amplifying its fundraising mission and celebrating the participants throughout their journey to ICE Barcelona.”

Lee McFarland, Founder of Behind The Gloves, said: “A target like €150,000 isn’t achieved through enthusiasm alone – it’s achieved through commitment. Gamingtec’s decision to become our Headline Impact Partner strengthens every part of Midnight Mayhem and gives us the platform to create an even greater impact for the charities and communities we’re supporting.

“But more importantly, it sends a message. When a company of Gamingtec’s standing backs an initiative like this, it shows what our industry can achieve when businesses come together behind a shared purpose. That’s how one fight night becomes something much bigger, and I couldn’t ask for a better partner to have in our corner.”

The post Gamingtec signs on as headline partner for Midnight Mayhem at ICE Barcelona appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.