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Pre-SiGMA Q&A w/Chris Nikolopoulos, CCO at Betby

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Chris Nikolopoulos, CCO at Betby, sat down with European Gaming to discuss the upcoming SIGMA conference, and what to expect from the exciting sportsbook supplier.

                        

SiGMA is right around the corner, what can we expect to see from Betby at the show?

Betby will be exhibiting at stand B49, where we will be showcasing our forward-thinking sportsbook solution and popular Betby.Games offering – both of which demonstrate our credentials as a flexible, customer-centric supplier with global ambition.

By taking classic sports betting markets and pivoting them into a proprietary range of AI-led video games, we have demonstrated our innovative approach to problem solving, while continuing to carve a niche for ourselves in the market. We will have a number of experts on hand at SiGMA to talk visitors through our unique products and look forward to having the opportunity to discuss some of our exciting upcoming projects with industry colleagues and prospective clients.

As always, the show provides a fantastic opportunity to meet up with old friends, new partners, and continue to enjoy the return of live events following the pandemic. For this reason, we will have a big presence at the event throughout the week, so please do not hesitate to come over for a chat!

 

What are you most excited for at the event? 

SiGMA never fails to put on a fantastic collection of both exhibits and panel discussions, and we’re really interested to see what major industry figures have to say on a number of interesting topics, as well as share our insight with partners.

The summit has long established itself as a key event in the iGaming calendar, and the strength of attendees serves as a testament to this. Everything is lined up for it to be another fantastic exhibition, and we are so excited to arrive in Malta for the week-long event.

 

The 2022 World Cup is just around the corner, with it set to be an intriguing tournament with its new place in the calendar. What does Betby have planned to capitalise on the event?

It is well established that soccer is the most popular sport around the world, so the World Cup is naturally seen as the biggest event in the sporting calendar. With the tournament taking place in winter for the first time ever, sports fans have no idea what to expect from it, and are anxiously awaiting for it to kick off at the end of the month.

At Betby, we have prepared a series of World Cup-inspired features to offer our clients the best possible experience while it is played out, which should allow them to maximise the attention and engagement potential that arrives with the month-long competition. As we edge closer to the first round of games, we are set to release our dedicated World Cup page, packed full of useful information, statistics, and odds to keep bettors well informed and aware of the various trends that emerge during events of this size.

We’re also applying the final touches to our anticipated World Cup gamification widget, which will all allow bettors to earn points and move up a leaderboard by placing bets under specific conditions, mimicking the excitement that the group stages of the tournament generate. The innovative feature will allow participants to qualify for a number of incredible prizes, which we will be sponsoring in collaboration with our partners!

The greatest service we can provide our partners with at extremely demanding times is a reliable and scalable system, but this has always been a core principle of ours. For us at Betby, it has always been about keeping our partners happy during these intense periods, reminding them that we offer a first-rate solution that requires no additional maintenance from their end.

 

Betby has enjoyed a strong year of product development, particularly with its Betby.Games range. Can we expect to see more products launched in this vertical soon?

The Betby.Games range has earned its reputation as one of the most revolutionary products in the industry and is playing a big role in our success as a separate business unit under the Betby umbrella. We now cover eight different sports and approximately 100,000 live events per month in the product portfolio, and the number is only set to increase in the months ahead.

Of course, development never stops, and we are currently working on several projects that we believe will really stand out in the market. I can’t reveal all the details yet, but what I can say is that instead of launching another sport or increasing the coverage on existing sports which we will already do, we will be offering some sport related games under the form of quick gameplay.

The Betby.Games offering will continue growing and morphing into an incredibly exciting product that sits in a vertical all of its own, and we cannot wait to see how the new products are received by our customers.

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Compliance Updates

Merkur Group Strengthens Global Compliance Strategy

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Under the theme “Perspectives,” a total of 43 compliance staff members from the Merkur Group across various countries gathered from 30 June to 1 July to further develop compliance processes in a sustainable manner. Colleagues from Germany, Spain, England, Malta, Australia and the US traveled to the two-day meeting at Benkhausen Castle, the in-house training centre of the Merkur Group. The workshop set the stage with expert presentations on global and digital topics such as cybersecurity, risk management and artificial intelligence. A panel discussion featuring representatives from various international companies within the Merkur Group, as well as a digital quiz, rounded out the programme.

In keeping with its guiding principle, the workshop focused on sharing experiences, fostering global networking and providing impetus for the further development of compliance processes. Because informal exchanges are also key to close cooperation, the evening programme created a relaxed atmosphere and gave participants the opportunity to continue their conversations, make new connections, and further strengthen team spirit across company and national boundaries.

“The ideas and diverse perspectives gained during the workshop will now be incorporated into our day-to-day work and help us to continuously improve collaboration and existing processes,” said Ludwig Beckmann, Chief Compliance Officer of the Merkur Group.

The concluding feedback session also highlighted just how valuable the international exchange is. The term “collaboration” came up particularly often, a clear indication of how highly the participants value working closely together within the international compliance network.

The post Merkur Group Strengthens Global Compliance Strategy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Anne Marie Caulfield

GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling

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The Gambling Regulatory Authority of Ireland (GRAI) is encouraging parents and guardians to be alert to the signs of gambling among young people and to intervene early to prevent gambling harm.

The signs of gambling aren’t always visible, the GRAI in partnership with the Health Service Executive Addiction Services have developed dedicated advice on www.grai.ie to equip families with the knowledge to recognise the signs, advice on how to start the conversation with their children about gambling, and where to seek help if required.

To support the guidance, the GRAI has launched a national public awareness campaign across video on demand, radio, digital audio, and social media platforms, bringing this message directly to families across Ireland.

With the lines between entertainment and gambling increasingly blurred, especially online, what may look like harmless fun can still involve risk, money and chance in ways that affect young developing brains. Research commissioned by the GRAI and conducted by the Economic and Social Research Institute (ESRI) found that children who gamble are twice as likely to develop a gambling problem as adults.

Anne Marie Caulfield, CEO of the GRAI said: “We have launched this campaign to help parents start an important conversation about the risks of underage gambling. Children and young people are among the most at-risk members of Irish society when it comes to gambling exposure and harm. Children’s brains are still developing the judgement and impulse-control systems used to weigh up risk, which makes gambling appealing to them.

“With online gambling available at any time of the day, it is easy for the warning signs to be hidden. The guidance the GRAI developed with the HSE Addiction Services sets out some of the key behavioural signs to look out for in your child.”

The post GRAI Launches New Campaign Helping Parents to Spot the Signs of Underage Gambling appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players

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Amusnet has launched VIP LIVE Roulette, a new addition to its Live Casino portfolio, offering a premium European roulette experience designed for players who prefer higher stakes, greater comfort and a sophisticated gaming environment.

Created for those who appreciate a more considered approach to live roulette, VIP LIVE Roulette combines elegant studio production with elevated table limits and an extended betting window. The additional betting time allows players to place larger, more strategic wagers at a comfortable pace, creating a smoother and more engaging experience without changing the familiar flow of the game.

Built on the classic European roulette format, the game enhances traditional gameplay with a range of intuitive features that support both convenience and strategic play. Players can personalise their sessions using Favourite & Special Bets, quickly repeat previous wagers with Auto-Rebet and follow live Statistics to inform their decisions throughout the game.

Set in a dedicated VIP studio, the game delivers a polished live presentation with professional dealers, high-definition streaming and a clean, modern environment that recreates the atmosphere of an exclusive casino floor. Every element has been designed to combine the authenticity of live roulette with the expectations of today’s premium player segment.

VIP LIVE Roulette joins Amusnet’s growing Live Casino portfolio, further strengthening the company’s offering with a title that balances timeless gameplay with contemporary player preferences. As operators continue to expand their live casino proposition, the game provides an opportunity to appeal to high-value audiences looking for an elevated roulette experience that combines premium presentation, seamless gameplay and greater flexibility at the table.

History Re-bet feature

Pick again the lucky numbers for the last spins.

Favourite Bets

This function allows players to save their personally tailored bets or bet combinations for quick access during gameplay.

Game Statistics

Make the strategy with statistics for the last spins.

Jackpot Cards

Once the Jackpot Cards Bonus game is triggered, impressive Jackpots are revealed.

The post Amusnet Launches VIP LIVE Roulette, Bringing a Refined Experience to Live Casino Players appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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