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Manchester City has announced a new regional partnership with Sportium. The agreement will see Sportium become the Club’s Official Betting Partner in Latin America.

Sportium is the leading sports betting company in Spain and has a long history of partnerships in the world of sports, sponsoring LaLiga for more than seven seasons and engaging high-profile players as brand ambassadors.

Throughout the partnership, Manchester City and Sportium will create co-branded content for customers in the region, in addition to the brand featuring across digital and in-stadia assets at the Etihad Stadium.

Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, said: “We are pleased to welcome Sportium as a new regional partner of Manchester City today.

“The new partnership not only allows us build on our growth and reach new audiences Latin America but bring them closer to the club through unique content and experiences and we look forward to working with Sportium to achieve this.”

Alberto Eljarrat, CEO of Sportium, said: “Our brand has always been linked up to top competitions and major sports clubs.

“But this collaboration with Manchester City, implies a new step forward for Sportium in our internationalization journey.

“We feel we share great values with the club, such as effort, integrity and teamwork, and we aim to bring these values to those Spanish speaking geographies where we are present with our unique omnichannel entertainment offering.”

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