eSports
Greentube brings back internationally popular Ski Challenge as an all-new esports title
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, is teaming up with big-name partners, Swiss-Ski, the Austrian Ski Federation and the German Ski Federation, to bring back its internationally popular Ski Challenge game this Autumn. The game will provide a true esports experience, complete with new and improved features.
The winter sports app captures all the excitement and motion of real-life on-piste action, with players competing in races for the best times on popular, real-world inspired ski racing tracks across various online events, tournaments and challenges.
The new esports game, which will include suit and gear customisation and other exciting brand-new features, also grants players exclusive access to popular tracks from the skiing world including brand new ones that haven’t been part of the game before.
The all-new return of the Ski Challenge franchise, which will take place in Autumn 2022, is set to be a hit with the large, active and global community of fans. Contrary to the original title, it is planned to operate the game all-year long and not only during the skiing season. Additionally, new features and tracks will be added after the launch to keep players entertained. The original Ski Challenge game was Greentube’s first-ever gaming title when it hit the market in 1998.
Michael Bauer, Greentube’s CFO/CGO, said: “Ski Challenge established itself as a legendary title when it was available to play on desktop. We are more than happy to not only announce the return of this popular game, but it’s very exciting to be able to bring it back as a true esports mobile app, to players old and new. Especially that we can do so with key partners in winter sports. The updated version is packed with special features that the community is certain to love and we have some very ambitious plans for the franchise in the future.”
Diego Züger, Director Marketing & Deputy CEO, Swiss–Ski, said: “We have seen just how popular Ski Challenge has proven to be with players in the past and it’s fantastic to be able to introduce the game to a new audience. Greentube has done a great job capturing the excitement of the sport and it has been a privilege being a part of the game’s development.”
Christian Scherer, Secretary General at Austrian Ski Federation, said: “It is a tricky task to create a game that is as fast-paced and thrilling as downhill skiing, but that is exactly what Greentube have managed to do. We are sure players all over the world will react positively to this new title that allows them to experience the fascination of sport so realistic and enables us to reach new target groups.”
Stefan Schwarzbach, CEO at German Ski Federation, said: “Having been a part of the development of Ski Challenge, it is very gratifying to see a final product that is as polished and compelling as this is. We are happy to have partnered with the Federations from Austria and Switzerland to help deliver a game that we believe will prove to be a success worldwide.”
Powered by WPeMatico
Brazil
Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília
Esportes Gaming Brasil director Hugo Baungartner used a panel appearance at BiS Brasília (Brazilian iGaming Summit) to argue that sports and cultural sponsorships should be measured by their long-term impact, not just brand visibility. Baungartner spoke during the session “A Importância dos Patrocínios e das Leis de Incentivo para a Sustentabilidade do Esporte e da Cultura.”
During the debate, Baungartner said sector maturity requires a long-term approach that turns sponsorships into platforms for relationship-building and local ecosystem development, connecting with fans, consumers and communities.
He highlighted the group’s sports partnerships with Corinthians, Ceará, Náutico and Ferroviária, as well as support for Brazilian cultural events including Carnaval, São João and the Festival de Parintins. Baungartner said major events can move entire supply chains by boosting tourism, commerce and job opportunities, and pointed to the importance of working with local suppliers and professionals in Parintins to expand the positive impacts of sponsorship spending.
Baungartner also addressed challenges in Brazil’s regulated betting market, saying consolidation depends on governance, integrity and consumer protection, alongside efforts to combat illegal operators. He said advances in provider regulation and stronger financial traceability mechanisms are important steps to limit unauthorized activity and improve user security.
“Patrocínio responsável é aquele que cria conexão real com o público e deixa legado no território. No esporte e na cultura, isso significa investir com governança, transparência e propósito, fortalecendo um ecossistema que gera renda, emprego e oportunidades”, afirmou.
The post Esportes Gaming Brasil exec calls for ‘responsible sponsorship’ at BiS Brasília appeared first on Americas iGaming & Sports Betting News.
eSports
Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026
Team Vitality has unveiled its new “FPS Jersey,” specially designed for IEM Cologne 2026 and the VALORANT Masters 2026 in collaboration with its apparel partner Fulllife. Conceived as a strong symbol of ambition, performance and legacy, the jersey features an exclusive central crest and introduces a bold visual evolution for the club.
After making history on Counter-Strike, Team Vitality is celebrating its FPS DNA through a jersey dedicated to its two flagship titles. Through this initiative, the club reinforces its ambition to leave a lasting mark on the world’s biggest FPS stages and establish this jersey as a new benchmark within the esports industry.
AN EXCEPTIONAL JERSEY FOR A HISTORIC MOMENT
For this new release, Team Vitality embraces a completely new visual approach. For the first time in the club’s history, purple is introduced alongside its iconic yellow and black colours, in line with the organisation’s new 2026 artistic direction. This bold creative choice allows the jersey to stand out within the esports landscape while surprising and exciting fans.
The symbol featured on the front of the jersey reinterprets an iconic part of the club’s logo: the “V” combined with the lower section of the bee’s body. This graphic element, called the “Mini Bee,” is integrated throughout the jersey’s design to symbolise the swarm — representing collective strength, the identity of the Hive and the power of the Team Vitality community.
Fulllife has brought its technical expertise to a piece designed both for competition and for the fans in the stands. Every detail reflects the club’s continued rise on the international stage and its ambition to leave a lasting legacy in esports. The accompanying apparel collection also incorporates the same colour palette and includes lifestyle pieces designed for everyday wear.
“We are extremely proud of this new FPS-focused marketing campaign — a true love letter to Counter-Strike and VALORANT. An exclusive jersey, a dedicated fan zone, and numerous activations created hand in hand with our partners for our fans… We are ready for two major international events, with the clear ambition of continuing to establish Team Vitality among the best esports clubs in the world,” said Amélie Canet, Chief Marketing Officer.
PERFORMANCE AND RESPONSIBILITY
The FPS Jersey is manufactured in Portugal using NanoMatter, a technical fabric made from 100% recycled polyester and specifically developed for competitive players. Ultra-comfortable, lightweight and breathable, it is designed to perform under the most demanding conditions.
Each order is delivered in Fulllife’s iconic Capsule packaging, redesigned in Team Vitality’s colors, FSC-certified and accompanied by 100% recycled and recyclable polybags.
“This jersey is one of the boldest pieces we have ever produced. Our role was to bring a strong creative vision to life using the best materials and manufacturing processes available, delivering a product that truly reflects Team Vitality’s ambitions on the international stage,” said Maxime Baziadoly, General Manager of Fulllife.
The post Team Vitality and Fulllife Unveil a New FPS Jersey for the Valorant Masters London and IEM Cologne Major 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Belgium
Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp
Epic Games and BLAST will host the 2026 Fortnite Global Championship in Antwerp, Belgium, on September 26-27, marking the FNCS season finale at Lotto Arena.
Epic and BLAST said the event brings the Fortnite competitive circuit and BLAST to Antwerp for the first time. The announcement was made at the Fortnite Major 1 Summit in Düsseldorf, Germany.
A $2,000,000 USD prize pool will be at stake, alongside the FNCS Global Championship trophy crafted by silverware artisan Thomas Lyte.
Epic and BLAST positioned Antwerp—located in the Benelux region—as a travel-friendly destination for fans coming from Belgium, the Netherlands, France and Germany. Ticket information is available via the venue listing.
The post Epic Games and BLAST bring 2026 Fortnite Global Championship to Antwerp appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Asia4 days agoEGT Brings High-Impact Asian-Themed Portfolio to SiGMA Asia 2026
-
Africa4 days agoGreentube partners with World Sports Betting to expand in South Africa
-
Africa4 days agoGaming Realms expands into three African markets via SportyBet partnership
-
Conference4 days agoDanish regulator to speak at Gaming in the Nordics launch event
-
BETER4 days agoBETER expands US footprint with Illinois approval
-
Argentina4 days agoStake continues Latin American expansion with Argentina launch
-
affiliate marketing4 days agoCasinoCanada partners with LolaJack Casino to expand Canadian visibility
-
Ben Wood CCO at Playson4 days agoPlayson strengthens North American footprint with Caesars Entertainment partnership



