SuperDraft Inc., the daily fantasy platform within Caesars Entertainment Inc.’s (NASDAQ: CZR) portfolio, announced a partnership with Musical, the world’s first music creation marketplace and sound platform, to launch a “Battle of Bands” app and competition.
The inaugural “Battle of Bands” is a 64 team bracket competition where anonymous artists and bandmates compete for song supremacy using Musical’s innovative avatar system. Each song must be an original piece of work that does not exist on the Internet. Unique to this challenge is that each song is an NFT with valuable IP ownership rights that potentially increase in value based on performance. Fans will vote weekly for match up winners with payouts predicated on changing odds. Champions will be awarded prizes from Musical and Caesars such as studio time, marketing funds and the opportunity to perform at its famed properties.
“Music contests and TV shows have long been a favorite of fans. We think the idea of applying gamification and NFTs to this concept is an exciting next step into what the metaverse will mean for music and independent artists charting their own path. We’re excited to power the gaming experience for Battle of Bands and the Musical platform,” said Chief Digital Officer Andrew Schaberg of SuperDraft
Musical is a decentralized platform and toolset for collaboration, ownership and channel distribution, bringing together global talent and fans, creating the Web3 system of record for sound, and “label” of the people. Built for creators, by creators, the platform is a one-stop-shop for musicians to collaborate, crowdfund, negotiate royalties, distribute multimedia content and mint NFTs. In addition to running its own marketplace, Musical is able to partner with companies across distribution channels such as streaming and sync, or create new experiences altogether a la “Battle of Bands.”
“Musical’s partnership with SuperDraft will further expand the daily fantasy platform’s well-rounded portfolio of sports betting to offer something new – think The Masked Singer meets March Madness,” said Phillip Rather, CEO of Musical World, Inc. “Together this alliance will offer new, untapped exposure and fan-engagement opportunities for musicians while also opening up a new monetary stream that allows them to share their original songs with the world.”
SuperDraft x Musical’s “Battle of Bands” will launch in January 2023, with sign ups starting now and more details to follow soon.
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Caesars Sportsbook & Casino Adds Vince Vaughn to the Empire
Caesars Sportsbook & Casino, a division of Caesars Entertainment Inc, announced the launch of actor Vince Vaughn as the face of Caesars iGaming and Casino platforms. Taking the reins as the Sultan of Slots and the Ruler of Roulette, the newly dubbed “Prince Vaughn” will appear in upcoming marketing campaigns, promotions, and social media content. In addition, Vaughn will be an important part of experiences and events for Caesars Rewards members going forward.
“Vince Vaughn is the ideal Prince of our iCasino brand. Prince Vaughn represents the entertainment and experience that our customers have with our app,” Sharon Otterman, Chief Marketing Officer of Caesars Digital, said.
Prince Vaughn makes his debut in the star-studded spot, “Full Caesar,” alongside actor and comedian JB Smoove and the legendary first family of football, the Mannings (Archie, Cooper, Eli, and Peyton). Now airing, the spot features the group having a “typical” Caesars experience: enjoying a Caesars Rewards meal with friends and family at a Caesars Rewards location.
“Working with Caesars is special for me. With my long history of love for Las Vegas and gaming, I am excited to be part of the royal family with Caesar and Cleo,” Vince Vaughn said.
Vaughn will highlight the Caesars Sportsbook & Casino app’s integration with Caesars Rewards, its easy-to-use features, fast payouts, and ways to enjoy classic and new casino games, including Slots, Roulette, and Blackjack.
This partnership builds upon the previously established relationship between Caesars and Vaughn through his affiliation with the World Series of Poker (WSOP). An avid poker fan, Vaughn recently served as Celebrity Master of Ceremonies for the 2022 WSOP on the Las Vegas Strip.
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Eastern Band of Cherokee Indians Joins Caesars Entertainment as Joint Venture Partner in $650M Caesars Virginia Development
Caesars Entertainment Inc. and the Eastern Band of Cherokee Indians announced their partnership in the development of Caesars Virginia, which officially breaks ground in Danville this week. The $650 million project will be a tourism engine and economic driver for Danville and the broader region. The full-service entertainment facility will create thousands of construction and operational jobs and is scheduled to open in late 2024.
Caesars Virginia will include a 500-room hotel and a world-class casino gaming floor with over 1300 slots, 85 live table games, 24 electronic table games, a WSOP poker room, and a Caesars Sportsbook. In addition, the resort will feature a full-service spa, pool, high-quality bars and restaurants, a 2500-seat state-of-the-art live entertainment theater, and 40,000 square feet of meeting and convention space.
Caesars, the largest domestic casino-entertainment company with more than 50 owned and managed properties, will serve as the manager of the casino. Caesars, EBCI, and a local minority investor will be partners in the joint venture. The Caesars Sportsbook app is already live and available for download and registration throughout Virginia.
Upon its completion in 2024, Caesars Virginia will attract visitation from new customers and existing members of the best-in-class Caesars Rewards player loyalty program who reside in the broader Danville region and across the country.
“We are excited to build a world-class Caesars resort in Danville with the Eastern Band of Cherokee Indians, a valued partner of Caesars Entertainment for more than 20 years. Caesars’ diverse collection of destinations across the US is synonymous with unparalleled service, impressive benefits through our Caesars Rewards loyalty program, superstar entertainment talent and culinary excellence. We will bring these same phenomenal offerings to the Danville region for people to enjoy,” Anthony Carano, President and COO of Caesars Entertainment, said.
“This venture is a vital opportunity for our nation and our people. We are excited to be expanding our longstanding and successful partnership with Caesars Entertainment to develop a first-class resort that will be defined by luxury and service that Caesars’ guests have known and come to expect,” Richard Sneed, Principal Chief of the Eastern Band of Cherokee Indians, said.
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Caesars Sportsbook at Chase Field Now Open with Guy Fieri’s DTPHX Kitchen + Bar
Caesars Entertainment Inc., in partnership with the Arizona Diamondbacks, announced that Caesars Sportsbook at Chase Field is officially open. The two-story, 22,300 square-foot entertainment destination is located adjacent to Chase Field in Downtown Phoenix and is now the largest freestanding sportsbook in Arizona and the largest retail sportsbook to open in partnership with a major sports stadium nationwide.
This new, first-class sportsbook and full-service restaurant combo is unlike any opened to date. The venue features a total of nine betting windows and 13 self-service betting kiosks as well as wall-to-wall flatscreen televisions, breathtaking patio space, along with table and plush lounge-style seating on both floors with a total capacity of more than 425. Private space is also available to rent.
An opening event was held on June 21 featuring remarks from Caesars and D-backs representatives, a first bite sampling of menu items and ceremonial first bets, as well as a donation of $20,000 by Caesars to the Arizona Diamondbacks Foundation.
“We’re extremely proud to bring Caesars Sportsbook and Guy Fieri’s Kitchen + Bar to Chase Field and Downtown Phoenix. This destination provides sports bettors and non-sports bettors, locals and visitors alike, with an experience they can’t find anywhere else. Thank you to the Arizona Diamondbacks and Guy Fieri for making this possible,” Eric Hession, Co-President of Caesars Digital, said.
“What an incredible day for our fans, sports enthusiasts, guests and especially for our organization. We are proud to partner with Caesars Entertainment and Guy Fieri, to bring a year-round first-class sportsbook, restaurant and event space to Downtown Phoenix. Everything about this dynamic venue, from the food to the design to the service, has been meticulously planned for an unmatched guest experience,” D-backs President & CEO Derrick Hall said.
Bloc9 Architecture served as architect on the project in partnership with Borisoff Design Studio while The Whiting-Turner Contracting Company served as general contractor to create a venue that conveys the Caesars Sportsbook brand in a modern way through a lively and contemporary space fit for a Caesar.
“I’ve worked with the Caesars team for nearly a decade opening restaurants all over the country together. They are the best of the best. The idea of bringing this next-level restaurant concept to Arizona, a place where I have showcased more than 30 restaurants through ‘Diners, Drive-Ins and Dives’ over the years, was a no-brainer for me. Thank you to the D-backs and Caesars for making it happen,” Fieri said.
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