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Exclusive interview with Andrei Beu, Commercial Director of Gamingtec

Published

4 years ago

August 22, 2022

Reading Time: 4 minutes

This week, we’ve sat down with Andrei Beu, Commercial Director of Gamingtec, and managed to capture some vital information. You can find the piece below.

Brazil represents an exciting opportunity for operators, and Gamingtec claims it can get you up and running in LatAm within six weeks. How is that possible?

It is only possible via our GT Launchpad solution which consists of all of the components that the operator needs to go live with a competitive sportsbook or casino. These components have been fine-tuned and optimised over more than a decade, so work and perform at the very highest level. By combining this with our modern front-end templates and the unrivalled experience of our team, we can guarantee to have operators up and running within six weeks. Of course, if operators want to take a more bespoke approach to their front-end or add in certain providers for payments, games, etc then we simply adjust the deadline for launch based on the work that entails and then commit to the extended deadline. But ensuring a quick launch is just one part of the process; we also want to set the highest possible standards from day one as this is the foundation for working with the operator in what will become a long and successful relationship.

What do operators get with the Launchpad solution? Is it enough to be competitive in a new market?

Our GT Launchpad consists of all the elements that operators need to launch and run a successful online sportsbook or casino. There is a player account management component where all financial transactions are also handled. This backend system covers KYC, risk management, reporting, bonus allocation and more. The GT Casino component brings in the casino and the hundreds of game studios and 10,000+ titles that we have integrated into our platform, while GT Sports provides a comprehensive sportsbook with more than 70,000 in-play events each month. We have a dedicated payment gateway with 60+ payment options and counting. The final component is the customer-facing front-end which is modern and delivers a seamless player experience across all devices thanks to the mobile-first approach we have taken to the design and UX.

GT Launchpad is the perfect solution for operators looking to get a solid start in the LatAm market, allowing them to offer a highly localised product and player experience in each of the jurisdictions they chose to target.

What advice would you give to operators who can’t spend millions on marketing to establish themselves in a new market?

The established power players spend millions of dollars a year on endorsements, billboard advertising and TV commercials. This enables them to drive tremendous brand awareness among bettors. For smaller operators, this can be a tough challenge to overcome but if you spend smart you don’t always have to spend big. There are other ways to engage and acquire bettors, but as we all know, that is just the first step. Sportsbooks then need to offer a superior player experience across all areas. This includes the markets and odds available to players, and in particular ensuring that local sports, leagues and teams are available. Odds must reflect local rivalries, favourites and their current performance as well as previous stats if operators are to stand out and deliver real player value. This should then be combined with tailored bonuses that encourage players to sign up with that sportsbook and to keep wagering in the long term.

Is it important for operators to offer localized content?

Localisation is absolutely crucial. Global brands might get away with more generic messaging, but as a new brand entering the LatAm market, it is vital to show the player that you have a highly localised offering that has been designed specifically to not only meet but exceed their expectations. This is especially important when it comes to payments and ensuring the methods consumers already use are available from the get-go. Operators also need to show they offer odds and markets for the most popular sports, teams, players and leagues in that country, and that they have other game options such as slots, table games, bingo, scratch cards, etc. Customer support needs to be on point so that when players reach out with any questions they have, they can talk to someone that speaks the local lingo and understands the cultural quirks of that market. This is the only way of building a loyal player base in any market.

You’ve said you have a clear growth strategy in 2022. Which new markets are you looking at?

We are super focused on expanding our customer base in South America and in particular in markets such as Brazil, Argentine, Colombia, Peru and Chile. Each of these markets offers tremendous growth potential and we want to be able to help new and existing operator partners maximise the potential on the table in each.

You recently added BetSolutions’ Zeppelin to your portfolio. How important do you think blockchain-based and “provably fair” games are as an industry trend, and do you plan to add any more?

The rise of blockchain and provably fair games is as undeniable as it is significant so as a platform provider it is important for us to embrace these at an early stage. Some operators have already managed to leverage the unique experience of games like Zeppelin, and this type of crash game format now drives a large chunk of their revenues. Right now, it is a niche game that appeals to a certain type of player, but the addressable audience for crash games is going to increase exponentially. Of course, those that offer these games early on can capture the first mover advantage. We look forward to seeing how Zeppelin performs with our operator partners the chose to offer it to their players.

Are there any particular markets where these kinds of games work particularly well?

They tend to appeal to a more tech-savvy player base, and especially those that are interested in crypto and trading digital currencies. Traditional slot players have yet to really embrace crash games and discover the thrilling experience they provide, but over time I am sure they will. The younger players that enjoy crash games love the speed of play, with many second screening in forums, chats, streams and news outlets. They also really like the sense of being able to win, so long as they time their exit and do not get too greedy!

Latest News

Hyprop backs mall esports events to bring online gaming communities offline

Published

21 minutes ago

July 16, 2026

Wladimir P.

hyprop-backs-mall-esports-events-to-bring-online-gaming-communities-offline

Brand manager Christie Stanbridge points to the MTN SHIFT Gaming Experience across Hyprop malls as a model for public, walk-up tournaments.

Hyprop is using shopping centres as host venues for public esports tournaments in South Africa, positioning mall-based events as a way to turn online gaming communities into local, in-person audiences. Christie Stanbridge, Brand and Campaigns Marketing Manager at Hyprop, set out the strategy in a statement tied to the MTN SHIFT Gaming Experience, which is hosted across Hyprop malls.

Stanbridge argued that public tournaments in malls lower the barrier for non-gamers and first-time spectators by placing competitive play in high-footfall, familiar spaces. The pitch: shoppers can stop to watch matches, see how organised play works, and experience the atmosphere of live competition without being part of an existing gaming community.

A second focus is access to equipment. Stanbridge said tournaments that supply their own setups can allow participants without consoles, gaming PCs or controllers to compete “on exactly the same kit as everyone else in the room,” at least for the duration of the event. She also framed the mall environment as a place where casual players, younger gamers and parents can observe before committing to entry.

Hyprop cited the MTN SHIFT Gaming Experience as an example of how the format plays out in practice, describing engagement around the play areas, first-time spectators, and in-person interactions between players who may previously have only known each other online. “All tournaments operated by ACGL,” the company said.

The post Hyprop backs mall esports events to bring online gaming communities offline appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

content strategy

DuelBits says UFC creator campaign delivers 122m verified video views

Published

6 hours ago

July 16, 2026

Wladimir P.

duelbits-says-ufc-creator-campaign-delivers-122m-verified-video-views

DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”

The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.

According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.

DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.

Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.

“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.

“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”

The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

iGaming

Slotegrator now provides native app experience for iGaming platforms with PWA function

Published

7 hours ago

July 16, 2026

Wladimir P.

slotegrator-now-provides-native-app-experience-for-igaming-platforms-with-pwa-function

Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains.

The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play.

Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.

After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.

“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”

Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc.

Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.

Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.

When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open.

Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.

Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.

The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.