Superbet CEO Alexandre Fonseca has been included in the global ranking “Game Changers: Top 100 most influential people in iGaming 2026,” with the company stating he is the only Brazilian executive featured on the list.

Fonseca linked the recognition to the development of Brazil’s newly regulated betting market. “This is the result of a journey that began back in 2007. Today, we see the sector consolidating itself as an economic pillar which, in its very first regulated year in 2025, generated BRL 37 billion in volume and BRL 10 billion in federal taxes,” he highlights.

The executive also pointed to the role of governance and compliance as the market scales. “Our role now is to ensure this growth continues to be guided by legal and tax certainty. At Superbet, player protection and user experience are not just rhetoric, but technology applied in real-time.”

According to the press release, the Game Changers list is an annual ranking that selects impactful leaders, professionals and regulators in the global online gaming industry, based on criteria including innovation and market relevance.

For operators and suppliers tracking Latin America, the inclusion underscores the growing prominence of Brazil’s regulated online betting sector as it attracts international attention and investment focus.

São Paulo has officially presented Superbet as the main sponsor for the next three years at an event on Thursday night, the 18th. The contract between the Tricolor and the recently arrived European betting house in Brazil is worth $32 million. The event also served to announce the new uniform supplier, New Balance, and featured a fashion show of the jerseys already adorned with the Superbet logo.

Announced on the eve of this year, São Paulo’s contract with Superbet had already been speculated by the press, and even the club’s president, Julio Casares, dropped hints on his social media about a “SUPER 2024,” referring to the sports betting platform.

The agreement was confirmed surprisingly, with São Paulo signing a three-year contract worth R$ 156 million (US$ 32m) with Superbet, taking over the space previously reserved for Sportsbet.io.

The termination with the previous betting platform incurred a cost of R$ 24 million (US$ 5m), but neither the São Paulo board nor Superbet confirm who bore the penalty.

On Thursday night, the 18th, a grand parade featuring the new uniforms marked the opening celebration for São Paulo’s 2024 season. Several club athletes wore the New Balance-produced jerseys with the Superbet logo. The event also featured the new signings for São Paulo in 2024: Ferreira, Erick, Luiz Gustavo, and Bobadilla.

In addition to sponsoring São Paulo, Superbet has become the main sponsor of the Campeonato Cearense football league. The betting company has also acquired the naming rights for the next edition of the tournament, which will be called “Cearense Superbet 2024”.

Superbet is a betting platform originating from Romania, operating in the online market since 2016 and arriving in Brazil last year. In addition to football, the operator covers sports such as tennis, volleyball, baseball, futsal, among others, with coverage of competitions from different countries.

In a recent interview, Alexandre Fonseca, CEO of Superbet Brasil, announced that the betting platform “arrives in Brazil to achieve market leadership as quickly as possible. If it weren’t for that, I wouldn’t have taken on this project”.