Latest News
SPOTLIGHT SPORTS GROUP ANNOUNCE NEW FOOTBALL CONTENT PARTNERSHIP WITH SKY BET AHEAD OF THE NEW SEASON
Spotlight Sports Group (SSG), a world-leading technology, content and media company, has announced it will build, host and manage a start-of-season microsite for Sky Bet.
The site is delivered via Spotlight Sports Group’s in-house technology and is integrated into Sky Bet’s desktop site and native app. The site will contain editorial content and dynamic data visualisation from Sky Bet’s annual Fan Hope Survey with YouGov. In addition to the main survey, fans can have their say on the new season via an embedded mini-survey.
The microsite is designed to engage customers ahead of the big kick-off in August and will showcase the results from each team in the Premier League and the Championship. The user experience is enhanced with content from Spotlight Sports Group’s team of football experts, including in-depth team-by-team analysis, a look at new signings and the best bets for the upcoming season, including season-long RequestABets.
This latest project follows the recent launch of the Swedish Svenska Spel Winter Olympics microsite and the Cheltenham Festival microsite for Skybet, showcasing Spotlight Sports Group’s versatile technology, content and language offering.
Discussing the launch and the plans for more event sites this year, Spotlight Sports Group head of UK and Ireland sales, Daniel Smith said:
“This site really demonstrates our industry-leading tech, our array of proprietary data and content creation capabilities. We’re delighted to be working alongside one of the leading operators in the UK ahead of the new football season. Building and managing the microsite means we take the stress from their product teams.
“It’s a huge year of sport including the World Cup in November and our aim is to support our customers with tech and content while they can be creative with their marketing campaigns without jeopardising product roadmaps.’’
Echoing Smith’s comments Sky Bet’s head of marketing strategy and planning, Andrew Mook:
“We’re excited to be working with Spotlight Sports Group, the work they produced for the Cheltenham microsite proved to grow engagement and gave users an excellent customer experience. The Fan Hope Survey is unique and really resonates with fans at the start of the season. Having a bespoke microsite really gives our content a place to live and breathe, engaging customers at a vital period as we build momentum towards a winter World Cup.”
To find out more about Spotlight Sports Group’s turnkey technology, expert content and dedicated event microsites visit: spotlightsportsgroup.com
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casino games
Groove says its aggregator library passes 20,000 casino games
Groove says it has surpassed 20,000 casino titles on its aggregation platform, up from 15,000 games two years ago. The company said the library now includes content from more than 150 providers and is available to partners worldwide through a single API.
According to Groove, the portfolio spans slots, instant wins, table games, crash games, live dealer and arcade-style content, alongside “emerging verticals including sweepstakes and crypto-native content.” The company said the catalogue is delivered through “one API, one back office, one pipeline,” and positioned the milestone as a curated expansion rather than a volume play.
Rachel Tourgeman, Head of Partnerships at Groove, said: “Twenty thousand games is a number. What matters is what sits behind it…” She added: “We don’t add studios for the sake of volume. We add them because they bring something distinctive: a mechanical innovation, a visual language, a player-engagement hook that our operators can’t get elsewhere. Our partners trust us to curate, not just collect. That trust is why we keep growing, and why the quality curve keeps rising alongside the quantity curve.”
Groove pointed to recent integrations including KingMidas Games (150+ mobile-first titles), Urgent Games and Bryogames, which it said offers “proprietary mathematics with real-time RTP customisation.” For operators, Groove said the full library is accessible via Groove Command, its centralised back-office product, with tools including content matching, regional segmentation and automated tournaments.
Yahale Meltzer, Co-Founder and CEO of Groove, said: “The aggregation space is crowded with platforms that offer ‘access’ and little else,” adding: “Twenty thousand games through a single API is not just scale. It is a statement.” Meltzer also claimed Groove’s “technology stack with predictive auto-scaling, atomic transactions, real-time compliance mesh” supports execution “across fragmented regulatory landscapes with precision.”
The post Groove says its aggregator library passes 20,000 casino games appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bragg Gaming
Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive
Mega Casino has launched 10 Hot Diamond Desire, a new online slot developed by Bragg Gaming, as an exclusive title available only to Mega Casino players.
According to the companies, the release is intended to strengthen Mega Casino’s exclusive content line-up in the UK online casino market. Bragg Gaming said the game was created by its in-house development team and combines classic slot features with modern mechanics and a diamond-themed design.
The exclusive launch also extends the commercial relationship between the supplier and operator. Mega Casino already offers Bragg Gaming titles including Down The Chimney and Sevens & Suns.
Dom Aldworth, Head of Brand Marketing at Kinetic Digital said:
“Exclusive content remains a key pillar of our strategy and 10 Hot Diamond Desire is a great example of the kind of launch we want to bring to Mega Casino players. The game delivers a compelling experience while giving customers access to something genuinely unique. We’re pleased to be working with Bragg Gaming on this exclusive release and look forward to expanding our portfolio of exclusive content even further in the future.”
The post Mega Casino launches Bragg Gaming slot 10 Hot Diamond Desire as exclusive appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
appointments
OS Studios names Ishaan Arya country manager to lead India expansion
OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.
OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.
“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”
In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”
Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”
The post OS Studios names Ishaan Arya country manager to lead India expansion appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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