Connect with us

Latest News

5G Spectrum Auction 2022 – How 5G is going to revolutionize the Indian esports & gaming industry

Published

on

Reading Time: 4 minutes

 

Four companies, including Bharti Airtel, Reliance Jio, Vodafone Idea (Vi) and an Adani Group entity have put in applications to participate in India’s first auction of 5g airwaves starting July 26, 2022. 5G, short for the fifth-generation cellular technology, promises to exponentially raise the speed and data capacity of wireless networks. For data-hungry India, the upcoming 5G auctions will herald another telecom revolution. It goes beyond super-fast downloads and uploads, glitch-free multiplayer video games, live streaming, and real-time gaming.

5G will accelerate esports & video gaming growth in India in multiple ways:

  1. No latency & lag
  2. Multiplayer mobile gaming
  3. Cloud gaming
  4. Growth in user base in tier 2 and tier 3 cities
  5. Unlocking AR & VR opportunity
  6. Video Game live Streaming
  7. High-end game downloads and updates in a jiffy

Inputs shared by esports and video gaming industry stakeholders on how 5G is going to revolutionize the industry:

  1. Animesh Agarwal, Founder and CEO at 8bit Creatives, a leading gaming talent management agency and an ex-esports athlete himself:

Internet penetration and accessibility are the backbones of esports and mobile gaming. With the advent of 5G technology, users will get better connectivity speed which will, in turn, allow them to access and play high-resolution games. The last thing a gamer ever wants is lag, 5G is expected to help us say goodbye to lagging issues, once and for all. The upcoming metaverse, and all virtual reality technology that again would completely elevate the gaming experience, would be facilitated in large parts by 5G. One of the reasons why gaming has become so popular in the last few years is the multiplayer & social experience that games are now able to provide, and 5G is expected to make that even smoother. To be honest, 5G will impact gaming in more ways than one.

Last year, telecom giant, Airtel, hosted India’s first-ever cloud gaming demo on a LIVE Airtel 5G test network, and the results were outstanding. S8UL gamers were among a few to experience it firsthand & I myself also attended the event with the team. Our pro gamers, Mortal aka Naman Mathur and 8bit Mamba aka Salman Ahmad tested cloud gaming on the Airtel 5G test network at Manesar. They used mid-segment smartphones connected to a 3500 MHz high capacity spectrum band, recording speeds of over 1 Gbps and a latency of 10 milliseconds. Both the elite gamers agreed that 5G technology would have an impact on the efficiency and experience of online multiplayer genre games such as battle royale and racing games.

  1. Mr Vishwalok Nath,Director, Esports Premier League:

5G is going to be a transformative step for the gaming industry across the globe. The highlight of this new generation of communication includes even faster download speeds, lower latency, hyper localization, increased network capacity, and better reliability. This leap in new features and innovation will enable game developers and storytellers to work on more immersive and engrossing gaming experiences. Faster downloads mean faster delivery of existing experiences with the ability to get more complex, large, and immersive worlds to the gamers. The industry has already spoken about cloud gaming and the impact of 5G on this technology. Though cloud gaming technology is still in its infancy, it still holds immense potential in democratizing gaming and bringing it to the masses.  5G will ensure a better cloud gaming experience for gamers with the help of Edge computing. It will also allow gamers without high-end gaming systems or hardware to play the latest AAA games.

Besides cloud gaming, 5G will also allow gamers to access newer experiences like AR and VR-based games right from their handheld devices. It is worth noting that it will be a while before 5G reaches the level of adoption we first saw with 4G but the wait will be worth it.

  1. Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:

Data prices (per GB) in India are among the lowest in the world. That, combined with super affordable smartphones starting from INR 5000, has completely revolutionized the gaming industry. We are now living in an era where a Tier-3 kid can enjoy casual gaming in good settings without hiccups.

Coming to 5G, we will see these casual gamers transform into streamers. Gamers from every part of India will be able to access cloud gaming platforms, thereby allowing them to play and enjoy 100s of high-quality games. This, in turn, will allow these gamers to create a niche of their own and start developing communities around them – all in all, creating more content creators & content consumers in the Indian gaming ecosystem.

Lastly, brands will also be able to leverage more complex (and higher quality) advertising innovations, be it in the metaspace or otherwise, since data speeds and usage will be of even lesser concern to the audience.

  1. Mr Sagar Nair, Co-Founder & CEO, Qlan, The Gamer’s Social Network:

At nearly 500 million, India is currently second in terms of smartphone users in the world after China. the launch of the 5G data network will further boost the mobile gaming sector in India. More Data speed = More data transfer. We have heard professional gamers talk about “ping” many times and how it affects their gameplay and how even a slight drop can cost them the game, 5g aims to eliminate the loss of data packets being sent every second. 5G will unlock new economic opportunities and societal benefits which is very good news for Qlan as surfing through the web and social media platforms become very smooth with the introduction of such speed in the market. Even if you have a brief look at 4g, the speeds that it can achieve are better than most people’s wifi and most gamers prefer using a stable mobile data connection compared to choppy wifi. 5g aims to provide users with a consistent and lightning-fast internet connection, on the tap of their fingers which also holds the potential to increase the number of gamers in India. 5G is designed to support a 100x increase in traffic capacity and network efficiency compared to that of 4g. In essence, the mention of 5g technology put a smile on the face of every gamer out there!

  1. Mr Lokesh Suji, Director, Esports Federation of India& Vice President of the Asian Esports Federation (AESF):

5G is going to bring about a paradigm shift in the cloud gaming sector, the superfast speeds, massive bandwidth and low latency of 5G Ultra Wideband are going to make gaming more collaborative, competitive, affordable and accessible. The advent of 5G is set to be a complete game-changer in every way. With growing smartphone penetration and a vast youth population, 5G-backed cloud gaming could spread to remote areas and offer gamers the right ecosystem to compete and excel in the international arena.

Streaming and watching live games experience will be enhanced with this disruption in technology, Video game updates are another big nightmare for our gamers, and these are not small 5-10 Mb updates, these are like 1 GB updates and it takes ample time to download, with 5G fast speed, the downloads will happen in a jiffy.

Powered by WPeMatico

Continue Reading
Advertisement

content strategy

DuelBits says UFC creator campaign delivers 122m verified video views

Published

on

duelbits-says-ufc-creator-campaign-delivers-122m-verified-video-views

DuelBits has published results from its JUSTIN2026 marketing campaign, saying the UFC-focused activation generated more than 122 million verified video views and contributed to one of the company’s strongest MMA betting events “in recent years.”

The crypto sportsbook and casino operator said the campaign launched ahead of UFC event Freedom 250 at the White House and centred on former UFC lightweight champion Justin Gaethje. DuelBits framed the partnership as an early bet on Gaethje, before broader commercial interest.

According to the company, the campaign set a KPI to exceed 100 million impressions across owned, paid and partnered media, and ultimately delivered more than 122 million verified clip views via a network of more than 140 creators. The asset mix included a hero film, six short-form cutdowns, behind-the-scenes content and still imagery, distributed via DuelBits’ social channels, MMA publishers, creator partnerships and clipping pages.

DuelBits said the hero content was also integrated into Gaethje’s “Art of Violence” YouTube series. The operator added that the activation drove promotional code engagement and helped convert attention into sportsbook activity.

Jasper Hoekert, Chief Marketing Officer at Duelbits, said: “We wanted to support Justin before everyone else recognised the opportunity. Instead of following the hype once he has already achieved greatness, we wanted to back a champion before anybody else did.

“The campaign wasn’t measured purely on views. Of course, surpassing 122 million verified views and exceeding our 100 million KPI was a huge achievement, but the real success was seeing that attention convert into one of our strongest UFC betting nights in recent years.

“It also reinforced something that’s key to DuelBits as a brand, which is that we don’t do small campaigns. Whether it’s the production quality, creator network, or distribution strategy, we want every activation to show what’s possible when sportsbook marketing is treated like premium entertainment.”

The post DuelBits says UFC creator campaign delivers 122m verified video views appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

iGaming

Slotegrator now provides native app experience for iGaming platforms with PWA function

Published

on

slotegrator-now-provides-native-app-experience-for-igaming-platforms-with-pwa-function

Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains. 

The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play. 

Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.

After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.

“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”

Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc. 

Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.

Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.

When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open. 

Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.

Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.

The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Continue Reading

iGaming

Slotegrator now provides native app experience for iGaming platforms with PWA function

Published

on

slotegrator-now-provides-native-app-experience-for-igaming-platforms-with-pwa-function

Slotegrator’s platform solution now offers progressive web app (PWA) functionality, enabling operators to provide installable casino apps with push notifications, flexible branding, and seamless access across changing domains. 

The Casino Builder module in Slotegator’s platform solution has been upgraded with a Progressive Web Application (PWA) feature that allows casinos to deliver an app-like experience without relying on the App Store or Google Play. 

Native apps are powerful tools for building customer loyalty and enhancing engagement. However, iGaming brands face serious obstacles, such as strict marketplace policies, long review processes, geographic restrictions, and the constant threat of app removal. Slotegrator’s PWA functionality eliminates these barriers, allowing players to install a casino app directly from their browser and enjoy many of the same benefits as a native app.

After installation, the PWA opens from the user’s home screen, loads fast, and supports push notification integration that enhances player engagement and retention.

“Mobile is still the leading channel for user acquisition and retention; however, it’s difficult to distribute native apps in iGaming,” says Olga Ivanchik, COO at Slotegrator. “Our new PWA feature gives operators an alternative that will be familiar to their players, while eliminating the complications related to conventional app stores. Operators can launch quickly, retain full control over updates, and ensure a perfect mobile gaming experience for any market.”

Within the next 2 months, operators will also have the ability to determine when the PWA install bar will be visible to the player. For example, displaying the install bar immediately after the first deposit, as part of a broader retention strategy, helps drive long-term player LTV. The operator can also set up frequency of the install offer — daily, weekly, just once, etc. 

Some operators have to consider UX for multiple frontends. Luckily, the installation widgets are highly flexible, helping them drive maximum conversion without sacrificing user experience. Operators can select a top bar or a top banner installation widget, both of which are fully customizable with branded icons, messaging, and backgrounds.

Operators can limit the visibility of their installation campaigns to specific devices — desktop, mobile, Android, or iOS — thanks to special targeting options. Operators can also design acquisition strategies specific to each platform, driving installs only where they offer the best user experience.

When players install the PWA, operators can connect it to push notification services, so they can re-engage them even when the application isn’t actively open. 

Mirror domain compatibility addresses a common operational challenge in restricted markets. If an operator has to change domains due to licensing or regulatory requirements, players who have already installed the PWA will be able to continue using it without reinstallation.

Unlike native applications, PWAs don’t require App Store or Google Play approval, effectively eliminating possible delays and the risk of removal from the market. Instead, operators can deploy updates instantly to every user.

The new PWA functionality is now available in Slotegrator’s Casino Builder module, alongside other tools for improving mobile acquisition, engagement, and player retention.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

The post Slotegrator now provides native app experience for iGaming platforms with PWA function appeared first on Americas iGaming & Sports Betting News.

Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania