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Q&A with Rory Kimber, Account Management and Marketing Director at 1X2 Network

Published

4 years ago

June 10, 2022

Reading Time: 3 minutes

Can you talk us through the structure of 1X2 Network and the various divisions and subsidiaries it contains?

1X2 Network is the overall entity that encompasses the two supplier studios 1X2gaming and Iron Dog Studio. 1X2gaming provides a broad range of gaming concepts, with retail-feel slots, table games, arcade games and more. While Iron Dog Studio’s onus is on offering premium slot releases, having produced a significant number of Megaways™ titles and other tier one releases. The 1X2 Network also includes 1X2 Network Partnerships, where we aggregate a wealth of content from 3rd party suppliers on the 3PI (3rd Party Integrations) platform – these are then distributed via the network, a combination of direct integrations and other aggregation routes.

Why did you decide to structure the business in this way with two different studios?

1X2gaming was the original brand that began the journey, but a lot of that philosophy has continued into the structure we have now. 1X2gaming is primarily a studio producing classic games, arcade style content and market specific slots. Iron Dog Studio is our premium studio and has a different framework, that allows more innovation and flexibility. The two work in tandem with some shared central resource but the split allows us to release a variety of games without diluting either brand to players and Casino Managers. 1X2 Network sits above that as the company brand and is what we’re known as – underlining that everything operates under one leadership team and with a clear, defined direction.

How do you decide which games get developed and released by which studio?

Both Iron Dog Studio and 1X2gaming have their own individual brand, so the development process for a given game begins within one or the other. The two studios’ portfolios are different without being totally separated – which is what allows 1X2 Network to provide such a broad variety of gaming experiences. We have on occasion moved a project over when it is in development but in general games live in one studio from conception to go live to allow the clarity of thought to carry through. In general, the styles of the game and their target markets make it very easy to decide which studio will develop a concept.

How do you ensure that each studio has its own identity but that both still align under the 1X2 Network umbrella?

While 1X2 Network encompasses two separate studios, they are not treated in isolation from one another. There is shared resource amongst the studios and whilst some maths, design and product ownership is separate there is still a core product team who drive strategy for the entire network. Games are ultimately delivered under the 1X2 Network umbrella, and thus we seek to maintain an overarching brand mentality which all our games subscribe to; this mentality could be surmised in our focuses on player experience, innovation and quality.

Do most of your operator partners take games from both studios?

Yes absolutely, every operator has content from both studios as the delivery routes are identical. 1X2 Network is the brand that operators deal with and they understand that the studios are part of something bigger. That’s not to say that all operators see the same performance between the studios, depending on markets, player demographics, style of site and many other factors, we have tier 1, 2 and 3 customers who perform better with Iron Dog and the same for 1X2gaming. We obviously work to promote the games that will be most successful but it’s extremely rare that we don’t see success across both studios in one form or another.

Anything else to add?

1X2 Network has been operating for 20 years, so I guess it’s no surprise that some elements require a bit of explanation, but in general we feel the two studio set up under an overarching brand is a solid, clear and efficient set up that allows us the flexibility we need to provide to all our customers and take a good share of the market.

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Highlight Games’ platform clears Italy’s ADM collaudo certification

Published

6 hours ago

July 14, 2026

Wladimir P.

highlight-games’-platform-clears-italy’s-adm-collaudo-certification

Company plans to roll out SOCCERBET with LALIGA archive footage on its own platform in Italian retail after the World Cup.

Highlight Games Limited said its proprietary platform has passed Italy’s ADM collaudo process, the technical certification required for gaming platforms. The company announced the approval on 14 July 2026 from London.

Following the conclusion of the World Cup, Highlight said it will launch its Spanish SOCCERBET product featuring archive LALIGA footage on its own platform across Italian retail channels. The company added that operators will transfer to Highlight’s platform over the months that follow.

The supplier said the certification allows it to deliver its content via its own “zero-cost streaming technology” in Italy and gives it control over its product roadmap in what it called its most important market.

Steven Holmes, CEO, Highlight Games said: ‘This is a huge moment for Highlight as we bring our video-based technology stack to the Italian market and join a select few who are able to offer an officially ADM certified platform. Italy is where SOCCERBET has proven itself time and again and passing the ADM collaudo means we can now deliver that content on our own platform, with our zero-cost streaming solution, exactly as it was designed to be experienced.

‘Owning the technology end to end means we control our own roadmap, resulting in faster launches, smoother integrations for our operator partners and a richer experience for players. Our products consistently perform at the top of the market wherever they are live, and with our platform now officially certified in Italy, we have everything in place to build on that momentum.’

The post Highlight Games’ platform clears Italy’s ADM collaudo certification appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine

Published

6 hours ago

July 14, 2026

Wladimir P.

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The 10-week phased event runs Daily Heats through September 6, with raffles awarding more than $100,000 in $109 tickets each week.

PokerStars is allocating more than $800,000 worth of $109 Daily Heat (Phase 1) tickets through its “Ticket Machine” promotion ahead of the Sunday Million 20th Anniversary Finals (Phase 2) on Sunday, September 6.

The Sunday Million 20th Anniversary is being run as a 10-week phased tournament, with Daily Heats running now through September 6. Players who advance from a $109 Daily Heat carry their stack into the Finals, with PokerStars noting that only one stack may be carried through to Phase 2.

To enter the Ticket Machine, players must opt in to the “Ticket Machine” ICE Challenge and complete weekly poker challenges. Each completed challenge adds entries to a Saturday raffle, with PokerStars saying more than $100,000 in $109 Daily Heat tickets will be awarded each week. Players can complete each challenge up to four times, for a maximum of 24 raffle entries per week.

PokerStars said that, after the first two weeks of Daily Heats, 270 players from more than 40 countries have already qualified for the Finals, including 50 who qualified into Phase 1 via satellites. Brazil and Ukraine lead the qualifiers list with 33 players each, according to the operator.

The operator has set a $5 million guarantee for the Sunday Million 20th Anniversary. Additional qualification routes include satellites starting at $0.55, special edition Spin & Go’s from $0.75, and “Wildcard Wins”, described by PokerStars as a new leaderboard promotion running until July 19. PokerStars also said players redeeming a $530 Bronze Pass will receive “25% extra value in the bundle” for a limited time, including an additional $109 Sunday Million 20th Anniversary ticket and $23.50 in tournament tickets.

The post PokerStars puts $800,000 in Sunday Million Anniversary tickets into Ticket Machine appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

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CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show

Published

6 hours ago

July 14, 2026

Wladimir P.

creedroomz-signs-ronaldinho-to-front-new-kickoff-roulette-live-game-show

Kickoff Roulette Ronaldinho launches with a Gold Number mechanic and English/Portuguese language support.

CreedRoomz has named former football star Ronaldinho as brand ambassador for its new live casino game show, Kickoff Roulette Ronaldinho. The supplier said the title is now available for integration by B2B partners.

The company positions the product as a roulette-led live game show built around a football theme, running from a virtual studio. According to CreedRoomz, the game includes a “Gold Number Mechanic” where randomized lucky numbers can add multipliers from x50 to x700.

When asked about the crossover between football and casino entertainment, Ronaldinho said: “The fact that football is a global passion also helps, so I believe everyone will like “Kickoff Roulette Ronaldinho” for that reason.. and for the innovation of everything that is happening.”

CreedRoomz said the game is available in English and Portuguese, framing Portuguese language support as relevant for operators targeting Brazil and other Portuguese-speaking audiences. Armen Mnaskanian, Head of Sales Department at Creedroomz, said: “Bringing Ronaldinho into the CreedRoomz family represents a massive leap forward for live casino entertainment. Football and iGaming both thrive on passion and excitement. By fusing Ronaldinho’s legendary star power with powerhouse monetization mechanics, we are giving our partners the ultimate competitive edge and a next-generation casino offering.”

The post CreedRoomz signs Ronaldinho to front new Kickoff Roulette live game show appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.