Altenar

The North American Sportsbook Expansion Draws Bettors, Operators And Providers To New Thrill Betting… Or Does It?

Published

4 years ago

May 18, 2022

With the growing demand for online gambling, and most importantly, sports betting in the US, it’s no wonder that the likes of sportsbook software provider, Altenar, are receiving vast interest in the North American market.

Given the success that Altenar has achieved in the LatAm market, the growth of sports betting traversing the continent is no shock to experts in the iGaming industry.

The online gambling market is seeing great success within its American industry and with greater access and legalisation of sports betting throughout the country Altenar would be interested in entering the market, as most software providers would be and given the climate was right.

Given the recent ignition of a sports betting new wave, the addition and fast-application of Esports is growing in the region, so much so, that operators in the market are currently having to compete heavily for bettor attention and this is creating an interestingly bullish market.

According to reports illustrated by Bloomberg, current operators in the states are offering risk-free bets that have spurred-on and curated a market where bettors are looking for ‘the next edge’ in sports betting. The worry is that many bettors will eventually site-surf for the best odds, deals and risk-free bets they can find, and eradicate the traditional and term-defining aspect of sports betting and that’s the essence of gambling.

Though, in large, industry professionals believe those promotions will help bring new-generation customers to the sports betting market and so far, it appears to have worked in a mass of states as demonstrated by the map below.

What Could Altenar’s Software Do To Address Site-Surfing Bettors?

With the move to online gambling in full-swing, as of 2018, in North America the desire to keep bettors on your website is growing in line with the popularity of iGaming. Countless punters will log on to a site and are drawn to the content they love, sports betting.

If Altenar was able to operate within the region their sports betting software would be the perfect fit for North American operators.

For this reason Altenar’s sportsbook software could be the answer American operators are looking for because it reduces the need for bettors to site-surf and this is thanks to Altenar’s flexible and stable software.

With having access to several data providers, risk management systems and a customisable front-layer, operators are able to tailor their content and sports betting experience to the niche requirements and likes of their customers.

Amongst these reasons, Altenar has become popular within Latin America, because the content they display can be changed through a manual-aspect backend and is available via mobile, desktop and terminal should the region require it.

This flexibility entrenches Altenar’s software and in creating a bespoke experience for operators and customers alike, Altenar is able to create return clientele, who are happy and satisfied with the state-of-the-art content and service they receive.

If you’re looking to understand the scope of the North American market, you can contact Altenar today to request a demo or simply for a chat.

The team behind the sportsbook software provider have an abundance of industry expertise and experience behind them, and this has created thousands of happy customers around the world.

Altenar

Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026

Published

17 hours ago

June 25, 2026

Wladimir P.

altenar-to-showcase-uk-focused-sportsbook-solutions-at-igb-l!ve-london-2026

Leading sportsbook provider Altenar will attend iGB L!VE London 2026 to meet with industry stakeholders and discuss the challenges and opportunities shaping one of the world’s most mature and competitive regulated gambling jurisdictions.

According to the latest data published by the UK Gambling Commission, online real-event betting generated £530 million in Gross Gambling Yield (GGY) during Q4 2025, underlining the scale of the UK’s regulated sports betting sector and the ongoing demand for high-performance sportsbook products.

Against this backdrop, operators are under increasing pressure to differentiate their offering, maximise player lifetime value, and remain fully compliant with evolving regulatory requirements.

Altenar’s sportsbook is designed to address these challenges through flexible technology, advanced trading capabilities, localisation tools, and a comprehensive suite of engagement and retention features.

The platform enables operators to launch and scale efficiently while delivering tailored betting experiences that resonate with UK audiences.

Giannis Papakonstantinou, Account Management Director at Altenar, said:

“The challenge in the UK is no longer simply entering the market. Operators need to acquire players efficiently, retain them for longer, and remain fully compliant in an increasingly demanding regulatory environment. Our role is to provide the technology, flexibility, and operational expertise that help partners achieve exactly that.

“Every operator faces different challenges, whether that’s managing multiple brands, improving sportsbook engagement, or creating stronger connections between casino and sports betting. At Altenar, we work closely with our partners to deliver solutions that support sustainable growth and long-term success.”

Altenar recently published a case study with L&L Europe, a UK-focused multi-brand operator, demonstrating how a scalable sportsbook strategy helped support rapid growth across its portfolio.

Altenar’s sales, account management, and senior leadership teams will be available at the expo. Attendees are invited to book a meeting with the Altenar team and visit stand P65 to discuss how operators can strengthen their position in today’s highly competitive UK market.

The post Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

Altenar

Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026

Published

17 hours ago

June 25, 2026

GamingAmericas.com

Against this backdrop, operators are under increasing pressure to differentiate their offering, maximise player lifetime value, and remain fully compliant with evolving regulatory requirements.

The platform enables operators to launch and scale efficiently while delivering tailored betting experiences that resonate with UK audiences.

Giannis Papakonstantinou, Account Management Director at Altenar, said:

Altenar recently published a case study with L&L Europe, a UK-focused multi-brand operator, demonstrating how a scalable sportsbook strategy helped support rapid growth across its portfolio.

The post Altenar to Showcase UK-Focused Sportsbook Solutions at iGB L!VE London 2026 appeared first on Americas iGaming & Sports Betting News.

Altenar

Logrand partners with Altenar to launch enhanced omni-channel sportsbook experience

Published

3 days ago

June 23, 2026

Wladimir P.

logrand-partners-with-altenar-to-launch-enhanced-omni-channel-sportsbook-experience

Altenar, a leading sportsbook provider, has partnered with Logrand Entertainment Group, one of Mexico’s most established and respected casino operators, to deliver its complete sportsbook solution across the operator’s online and retail channels.

Through the agreement, Altenar will deliver a fully-integrated sportsbook experience designed specifically for omni-channel operations. The solution will be deployed across Logrand’s digital brands, jubilee.mx and vivento.mx, while also being integrated directly into the retail environments of its casino venues in cooperation with Calimaco’s platform.

The partnership will enable Logrand to offer a seamless and consistent betting experience wherever players choose to engage.

Recognised for delivering premium entertainment experiences across both land-based and digital channels, Logrand continues to strengthen its position in Mexico’s competitive gaming landscape through strategic technology partnerships and a customer-first approach.

Altenar’s flexible and scalable sportsbook technology will support Logrand’s ambitions with advanced trading capabilities, localisation features, and a platform built to meet the evolving expectations of sports bettors in the Mexican market.

Diego Salas, Sales Director at Altenar, said:

“We are delighted to partner with Logrand. This agreement reflects Altenar’s commitment to delivering market-leading sportsbook technology tailored to local player expectations and operational requirements.

“By bringing our complete omni-channel sportsbook solution to both online and retail environments, we look forward to helping Logrand create an engaging sports betting experience and supporting its continued growth in Mexico.”

Eduardo Peláez, Online Operations Director at Logrand Entertainment Group, added:

“Our players don’t separate ‘retail’ from ‘digital’ the way the industry does — they expect their casino and their sportsbook to recognise them, follow them, and behave the same way regardless of where they are sitting. This partnership with Altenar is how we deliver on that expectation. One sportsbook, one player view, one product running across jubilee.mx, vivento.mx, and our retail venues through Calimaco’s integration.

Choosing Altenar was a long-term decision. We needed a partner with the localisation depth and the technical reach to support Logrand at the scale we are planning for the next phase of growth in Mexico.”

Gerardo González, Sportsbook Manager at Logrand Entertainment Group, added:

“We chose Altenar because we know the local market and we know what our players need. We weren’t just looking for another supplier – we were looking for the right one. With jubilee.mx and vivento.mx, Logrand is stepping up to compete head-on in the Mexican sports betting market, and we are doing it with the right platform to win.”

The partnership further reinforces Altenar’s growing footprint across Latin America and highlights the provider’s ability to deliver adaptable, high-performance sportsbook solutions that help operators expand across both digital and retail channels.

About Altenar

Founded in 2011, Altenar is a leading turnkey sportsbook provider committed to meeting the unique needs of its clients. Renowned for its flexibility and customer-centric approach, Altenar specialises in customising solutions to new markets, audiences, and requirements. With a focus on building enduring partnerships, Altenar aims to be the most partner-oriented iGaming software provider in the industry.

www.altenar.com.

About Logrand Entertainment Group

Logrand is one of Mexico’s most established and respected casino operators, recognised for delivering premium entertainment experiences across both land-based venues and digital platforms. Through continued investment in innovation and customer experience, the company continues to expand its presence in Mexico’s gaming and sports betting market.

The post Logrand partners with Altenar to launch enhanced omni-channel sportsbook experience appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.