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Toronto Blue Jays Partners with theScore Bet

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The Toronto Blue Jays and theScore Bet announced a 10-year exclusive partnership making theScore Bet the Official Gaming Partner of the Toronto Blue Jays.

This landmark deal brings together two best-in-class Canadian organizations to offer fans innovative and exciting ways to experience the game, both at the ballpark and online.

The historic partnership represents the Blue Jays’ first gaming partner and theScore Bet’s first professional team sponsorship. Teaming up is a natural collaboration for the two Toronto-based organizations with Ontario recently opening its market for sports betting and iGaming to regulated private operators on April 4, 2022.

The deal grants theScore Bet exclusive national marketing rights that extend across all gaming categories including sports betting, casino, online casino, and fantasy sports. The Blue Jays and theScore Bet also plan to create a branded, premium, 365-days-a-year, flagship sports bar and restaurant at Rogers Centre that will serve as an entertainment hub and destination for fans.

The partnership also delivers new and exclusive in-stadium and digital offerings to Blue Jays fans and theScore Bet users through various sponsorship elements, including two immersive premium seating sections on the baselines, extensive in-stadium branding, in-game features, a host of team-related experiences, and designates theScore Bet as the presenting partner of the Jays Care 50/50 program.

“The fan experience is evolving and this monumental partnership with theScore Bet offers compelling new ways for sports enthusiasts to be a part of the game. We are excited to be partnering with a Canadian company that operates at the highest level of the industry and understands our role in Toronto and Canada, to bring baseball to more fans nationwide,” Mark Shapiro, President and CEO of Toronto Blue Jays, said.

“theScore Bet is proudly Canadian and we are thrilled to make Canada’s baseball team our long-term partner. This is a foundational partnership with a team and organization that is deeply embedded in our country’s sports culture. Teaming with the Blue Jays opens up exciting new exclusive marketing opportunities and brings theScore Bet even closer to a huge audience of passionate and engaged fans, both on-site at Rogers Centre and online across our platforms. With our combined loyal audiences and brand affinity in Ontario, we believe this deal will establish a new standard for team and gaming operator relationships as we pioneer innovative ways to experience and interact with the game,” John Levy, CEO of theScore Bet, said.

“We look forward to working with Mark, the partnerships team and the entire Blue Jays organization on what we know will be a mutually rewarding and successful partnership for many years to come,” Levy added.

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Bede Gaming

PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform

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PointsBet Canada has launched a new iCasino aggregation and bonusing platform supplied by Bede Gaming, rolling the solution into its live player environment in Ontario.

The operator said it selected Bede following a competitive process to add external content aggregation and player engagement capabilities for the regulated Canadian iGaming market. PointsBet Canada runs pointsbet.ca on a proprietary platform originally developed by its Australian-based parent company.

Bede’s open-API aggregation platform gives PointsBet Canada access to a broader casino catalogue, with the supplier naming Games Global, Pragmatic Play, Play’n GO and Light & Wonder among the available content providers.

PointsBet Canada said the platform will support its casino strategy through promotion management and campaign tooling, including “advanced campaign workflows, and automated player lifecycle segmentation.” Bede also said it will provide “a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.”

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

Bede said the deal is multi-year and includes a roadmap for potential future provincial launches, “including Alberta, as new regulated markets emerge in Canada.”

The post PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Bede Gaming

PointsBet Canada and Bede Gaming Launch New iCasino Partnership

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PointsBet Canada has now launched its new casino aggregation and bonusing platform with Bede Gaming, following a competitive selection process.

The Ontario-based sportsbook and casino operator, which powers its pointsbet.ca brand through a proprietary platform originally developed by its Australian-based parent company, sought a best-in-class external provider to deliver leading content aggregation and player engagement solutions for the legal Canadian iGaming market.

The new solution through Bede Gaming has now been successfully launched into the live PointsBet Canada player environment, enabling an expansive library of new, engaging content for its users. The open-API aggregation platform notably provides the operator with access to a robust casino catalogue that includes Games Global, Pragmatic Play, Play’n GO, Light & Wonder, and others.

This partnership will strengthen PointsBet Canada’s casino strategy by enabling more competitive player acquisition and improved long-term retention through an enhanced user experience. Bede’s comprehensive content catalogue and engagement toolkit offer greater configurability and flexibility in promotion management, advanced campaign workflows, and automated player lifecycle segmentation.

Bede will also deliver operational stability and efficiency through proven support processes, a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

In addition to Bede powering PointsBet’s iCasino offering in Ontario, the new multi-year agreement expands Bede’s international portfolio and establishes a shared roadmap for future provincial launches, including Alberta, as new regulated markets emerge in Canada.

“We are thrilled to partner with the PointsBet Canada team, and eager to support their ambitious goals in Canada,” said Colin Cole-Johnson, Bede Chief Executive Officer. “Our Partnership Model means that we mobilise to support the strategies of our customers, and we’re thrilled to already be demonstrating this through the successful launch of this new casino solution. Bede remains committed to providing stable, secure and pioneering technical solutions to the North American regulated gaming markets.”

The post PointsBet Canada and Bede Gaming Launch New iCasino Partnership appeared first on Americas iGaming & Sports Betting News.

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Acquisitions/Merger

Petroglyph Development Group and Great Canadian Entertainment Announce the Successful Closing of the Acquisition of Chances Maple Ridge

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Great Canadian Entertainment and Petroglyph Development Group Ltd. confirmed the close of PDG’s acquisition of Chances Maple Ridge. The acquisition marks another milestone in the ongoing collaboration between the two companies. PDG is a wholly owned corporation of Snuneymuxw First Nation and the vehicle through which the Nation builds long-term economic self-determination.

“The closing of this acquisition marks an important moment for Snuneymuxw. Chances Maple Ridge officially becomes part of a growing portfolio that supports our Nation’s long-term prosperity and the well-being of future generations,” said Chief Mike Wyse, Xum’silum, Snuneymuxw First Nation.

Chances Maple Ridge has served the Maple Ridge community since its opening in 2013 and now officially joins PDG’s growing portfolio of gaming and hospitality assets, which includes Casino Nanaimo and Elements Casino Victoria. Great Canadian and PDG have previously announced the execution of agreements for PDG’s acquisition from Great Canadian of River Rock Casino Resort and Great Canadian Casino Vancouver.

“The completion of this transaction marks an important step in PDG’s continued expansion in the Metro Vancouver marketplace, and we are excited for their continued growth in the provincial gaming industry. As was the case with the successful sales of Casino Nanaimo and Elements Casino Victoria to PDG, our team and PDG together invested a tremendous amount of work and cooperation to bring this transaction to a close,” said Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.

Revenue generated through Chances Maple Ridge and PDG’s growing portfolio is returned directly to Snuneymuxw, supporting Nation-building and community priorities, including monthly Sulxween (Elder) payments, community distributions, a firewood distribution program, scholarships and bursaries and community maintenance programs.

“Each acquisition strengthens our position and allows us to scale in a thoughtful way that supports long-term economic success for the Nation. With the closing of Chances Maple Ridge, we continue to build momentum as the largest Indigenous gaming operator in B.C. and the largest Indigenous-owned operator in Canada by revenue,” said Erralyn Joseph, President of PDG.

“The successful acquisition of Chances Maple Ridge is the result of the disciplined, strategic approach PDG brings to every transaction. We are building a portfolio that is diversified, sustainable and positioned for continued growth,” said Ian Simpson, Yaatqumtun, Chief Executive Officer of PDG.

McMillan served as legal counsel to Great Canadian. McCarthy Tétrault acted as legal counsel and KPMG Corporate Finance Inc. acted as financial advisor to PDG. The transaction, originally announced on October 30, 2025, has received all regulatory approvals from the regulatory authorities.

The post Petroglyph Development Group and Great Canadian Entertainment Announce the Successful Closing of the Acquisition of Chances Maple Ridge appeared first on Americas iGaming & Sports Betting News.

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