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ParlayBay, the provider of innovative sports betting games, has added a stellar list of iGaming veterans as brand ambassadors as part of its mission to disrupt the sports betting industry.

Steve Schrier, former head of commercial at Ash Gaming, Chief Commercial Officer at SG Digital and currently owner of his own consultancy and advisory business; Rasmus Sojmark, CEO and founder of SBC and OddsLife; Tony Plaskow, Commercial Director at Black Cow Technology, co-founder of Pixiu Gaming and Director of Playzido; and Ben Cleminson, Director of Square in the Air Communications, will be assisting the start-up as it seeks to deliver a game-changing experience for operators and their players.

ParlayBay, which was unveiled in September 2021, is bringing real-money in-play games to market that take the key aspects of sports betting and blend them with exciting experiences from casino, delivering them to players in a refined, modern package that features a slick and fast UI to accentuate the experience.

Patrick Nordwall, CEO at ParlayBay, said: “We are very happy to welcome Steve, Rasmus, Tony and Ben as ParlayBay brand ambassadors.

“This is a very exciting time for the company as we build out our games portfolio and introduce them to more operators and players all over the world.

“The guys have fantastic experience in the industry, great contact books and we are sure they will prove invaluable ambassadors as we push to make sports betting even more engaging for players.”

All products in ParlayBay’s portfolio offer fast real-time odds and gameplay, consisting of short rounds, with players able to enjoy re-buy, cash-out, leaderboards and other promotional, engagement and social tools, like free bets, prize drops and in-game tombola raffles.

To make acquisition and engagement as seamless as possible, barriers to play are removed by the games appealing to the broadest possible customer base, meaning that expert knowledge of sports betting stats is not required by players.

CEO Patrick Nordwall, Head of Math & Models James McKenzie and Sales Manager William Löfqvist will be attending next week’s ICE London show at ExCeL London.

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