Canada

PLAYMAKER HIRES HEAD OF MONETIZATION TO ENHANCE REVENUE GENERATING CAPABILITIES ACROSS ITS PORTFOLIO OF DIGITAL SPORTS MEDIA ASSETS

Published

4 years ago

January 24, 2022

Playmaker Capital Inc. (TSXV: PMKR; OTCQX: PMKRF) (“Playmaker”), the digital sports media company that delivers authentic content experiences through its portfolio of sports media and technology brands, is pleased to announce that it has hired Felipe Cortelezzi as its new Head of Monetization. Mr. Cortelezzi will maximize revenue-generating capabilities across Playmaker’s portfolio of digital sports media assets, and his efforts will bring immense value to corporate advertisers and sports betting operators looking to access Playmaker’s vast ecosystem of highly engaged sports fans.

Mr. Cortelezzi brings to this role a deep understanding of multiplatform advertising sales, publisher Ad operations and performance, affiliate partnership generation, and video-based media distribution. Most recently, Mr. Cortelezzi served as Director, AVOD Monetization & Operations at ViacomCBS where he led the process for the sale and placement of a variety of advertising campaigns on ViacomCBS video-based content, including some of the most-watched video and television content throughout the Americas. Prior to his role at ViacomCBS, Mr. Cortelezzi held various leadership positions in sales and advertising throughout Argentina, South Africa, and the U.S.

In his new role as Head of Monetization at Playmaker, Mr. Cortelezzi will have direct oversight for monetization efforts across Playmaker’s portfolio of sports media brands throughout North America and Latin America. Playmaker’s brands in the aggregate generated over 210 million web sessions from 85 million unique users in December 2021, and its owned and operated social media presence is in excess of 100 million followers across Facebook, Instagram, Twitter, YouTube, Twitch, and TikTok.

Playmaker’s monetization capabilities are powered by Bench, an in-house tech stack that includes best-in-class technology tools integrated into a software platform that is designed to enhance user engagement and supercharge monetization. Bench is currently operational for Playmaker brands, Futbol Sites (Latin America) and Yardbarker (U.S.) and the migration of monetization of The Nation Network (Canada) is in process. Once fully implemented, Bench, along with the expertise of Mr. Cortelezzi and Playmaker’s ad operations team, will provide industry-leading monetization capabilities for Playmaker.

“We are very happy to add Felipe to the Playmaker team. I have known Felipe for more than 15 years and I deeply believe in his professional and personal skills and everything he can contribute to Playmaker,” commented Federico Grinberg, EVP of Playmaker and CEO of Futbol Sites, a Playmaker brand. “In his role, Felipe will help to quickly unify and scale the monetization capabilities of Playmaker Bench across all of Playmaker’s assets.”

“To succeed we need to have the best team and we are fortunate to have the opportunity to add someone with Felipe’s capability and experience,” said Jordan Gnat, CEO of Playmaker. “We will continue to add the best and brightest to the Playmaker family.”
As regulated sports betting continues to become more widely adopted throughout the Americas, Playmaker will monetize its web-based and social media platforms through more affiliate revenue partnerships, for which Mr. Cortelezzi will be instrumental in executing on. Mr. Cortelezzi will report to Federico Grinberg, and he will be based in Miami, FL.

Alberta

Gaming Corps goes live with bet365 in Alberta on regulated market day one

Published

38 minutes ago

July 16, 2026

Wladimir P.

gaming-corps-goes-live-with-bet365-in-alberta-on-regulated-market-day-one

Deal expands bet365 casino rollout in Spain and Ontario, with 50+ Gaming Corps titles certified for Alberta from 13 July 2026.

Gaming Corps has launched with bet365 in Alberta on the first day of the province’s regulated iGaming market opening (13 July 2026), while also expanding its content footprint with the operator in Spain and Ontario.

The Sweden-based, publicly listed game developer said it is among the first wave of studios certified for Alberta, supporting bet365’s entry with more than 50 games available at launch. The day-one portfolio spans Slots, Table, Plinko, Mine Games and Instant Blitz.

Gaming Corps said the expanded partnership includes its football-themed titles, including Penalty Champion: Goals to Glory, plus the 3 Pigs series (3 Pigs of Olympus, 3 Pigs of Olympus 2: Rise of the DemiHog and 3 Pigs of the Caribbean).

The rollout also brings Gaming Corps’ new Low RTP Blackjack titles to bet365, which the supplier said are designed around 93.57% RTP and approximately 6% operator hold, with side-bet mechanics and flexible branding options.

Graham Greensmith, Chief Commercial Officer at Gaming Corps, said: “Extending our partnership with bet365 across Spain, Ontario and Alberta is a major moment for Gaming Corps, but Alberta is the real statement here. Going live with bet365 from day one reflects the work our teams have put into certification, onboarding and ensuring we can move quickly and confidently with major operator partners.

“As one of the earliest studios ready for Alberta, we’ll be bringing more than 50 titles to the province. That breadth matters, because it gives operators like bet365 a single partner across multiple verticals, with content designed to support acquisition, engagement and retention across different player segments. Spain and Ontario are also important regulated markets for us and expanding with a global operator of this scale highlights how far Gaming Corps has come in a short period of time.”

Richard Graham, Associate VP of Gaming at bet365 at said: “Gaming Corps has become a valuable content partner, combining recognisable game identities with formats that add variety across our casino offering. We are pleased to extend the partnership into Spain, Ontario and Alberta, with the Alberta launch particularly important as part of our day-one commitment to the market.

“Expanding the relationship across multiple territories in a relatively short period reflects the strength of the collaboration, as well as the Gaming Corps team’s clear product direction, commitment and continued development as a game vendor. We look forward to giving players access to a wide-ranging portfolio from the moment the market opens.”

The post Gaming Corps goes live with bet365 in Alberta on regulated market day one appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

19 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

19 hours ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.